Modernity became one of a number of equally plausible cultural strategies for organizing life in the contemporary world."--BOOK JACKET.

Published to accompany exhibition held at the Hayward Gallery, London, 19/6 - 17/8 1997.

This innovative, illustrated edited edition brings together a collection of authors to chart the rise, fall and possible futures of the word primitive.

This innovative edited collection charts the rise, fall and possible futures of the word primitive. The word primitive is fundamental to the discipline of architecture in the west, providing a convenient starting point for the many myths of architecture's origins. Since the almost legendary 1970s conference on the Primitive, with the advent of post-modernism and, in particular, post-colonialism, the word has fallen from favour in many disciplines. Despite this, architects continue to use the word to mythologize and reify the practice of simplicity. Primitive includes contributions from some of today’s leading architectural commentators including Dalibor Vesely, Adrian Forty, David Leatherbarrow, Richard Weston and Richard Coyne. Structured around five sections, Negotiating Origins; Urban Myths; Questioning Colonial Constructs; Making Marks; and Primitive Futures, the essays highlight the problematic nature of ideas of the primitive, engage with contemporary debate in the field of post colonialism and respond to a burgeoning interest in the non-expert architecture. This now controversial subject remains, for better or worse, intrinsic to the very structure of Modernism and deeply embedded in architectural theory. Considering a broad range of approaches, this book provides a rounded past, present and future of the word primitive in the architectural sphere.

It is a widespread prejudice of modern, scientific society that "magic" is merely a ludicrous amalgam of recipes and methods derived from primitive and erroneous notions about nature. Eros and Magic in the Renaissance challenges this view, providing an in-depth scholarly explanation of the workings of magic and showing that magic continues to exist in an altered form even today. Renaissance magic, according to Ioan Couliano, was a scientifically plausible attempt to manipulate individuals and groups based on a knowledge of motivations, particularly erotic motivations. Its key principle was that everyone (and in a sense everything) could be influenced by appeal to sexual desire. In addition, the magician relied on a profound knowledge of the art of memory to manipulate the imaginations of his subjects. In these respects, Couliano suggests, magic is the precursor of the modern psychological and sociological sciences, and the magician is the distant ancestor of the psychoanalyst and the advertising and publicity agent. In the course of his study, Couliano examines in detail the ideas of such writers as Giordano Bruno, Marsilio Ficino, and Pico della Mirandola and illuminates many aspects of Renaissance culture, including heresy, medicine, astrology, alchemy, courtly love, the influence of classical mythology, and even the role of fashion in clothing. Just as science gives the present age its ruling myth, so magic gave a ruling myth to the Renaissance. Because magic relied upon the use of images, and images were repressed and banned in the Reformation and subsequent history, magic was replaced by exact science and modern technology and eventually forgotten. Couliano's remarkable scholarship helps us to recover much of its original significance and will interest a wide audience in the humanities and social sciences.

This book examines the discourse on ‘primitive thinking’ in early twentieth century Germany. It explores texts from the social sciences, writings on art and language and – most centrally – literary works by Robert Musil, Walter Benjamin, Gottfried Benn and Robert Müller, focusing on three figurations of alterity prominent in European primitivism: indigenous cultures, children, and the mentally ill.