Pretentiousness is the engine oil of culture; the essential lubricant in the development of all arts, high, low, or middle.

Including: A response to critics, and: Ten rules for "serious" writers, the author continues his fight on behalf of the American reader, arguing against pretension in so-called "literary" fiction, naming names and exposing the literary status quo.

Why do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can you spot a fake review on Yelp? Our preferences and opinions are constantly being shaped by countless forces – especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves. With a voracious curiosity, Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer myriad complex and fascinating questions. If you’ve ever wondered how Netflix recommends movies or why books often see a sudden decline in Amazon ratings after they win a major prize, Tom Vanderbilt has answers to these questions and many more that you’ve probably never thought to ask.

Pretentiousness is for anyone who has braved being different, whether that's making a stand against artistic consensus or running the gauntlet of the last bus home dressed differently from everyone else. It's an essential ingredient in pop music and high art. Why do we choose accusations of elitism over open-mindedness? What do our anxieties about "pretending" say about us? Co-editor of frieze, Europe's foremost magazine of contemporary art and culture, Dan Fox has authored over two hundred essays, interviews, and reviews and contributed to numerous catalogues and publications produced by major international art galleries and institutions.

Homer Aldrich Winthrop was a neurologist who died of a neurological illness. That’s all Homer Jr.’s mother will say about his father, who died when he was 2, and any prodding for details results in silence, evasion, or sudden migraine headaches. So by age 12, Homer’s given up asking. But on an unexpected trip to Maine, Homer finds himself in a place where his father had lived. In this one coastal village there must be millions of facts about his father. Now Homer must face his biggest fear–maybe there’s a reason his father is such a secret. Maybe there are things he really doesn’t want to know. Still, Maine gives him courage. There’s something about the people he meets and the breadth of the sky that convince Homer to search for the truth–to solve the mystery of his own life.

Quentin Jacobson has spent a lifetime loving Margo Roth Spiegelman from afar. So when she cracks open a window and climbs into his life - dressed like a ninja and summoning him for an ingenious campaign of revenge - he follows. After their all-nighter ends, Q arrives at school to discover that Margo has disappeared.

Joshua Isard’s debut novel is a hoot. Our hero Nathan Wavelsky moves into the burbs with his wife. Life is good. He’s a successful slacker. He doesn’t want to rock the boat. His definition of a good time is listening to his favorite bands on his iPod and staring at the grass and the poplar trees in his backyard. As a mid-level corporate manager, he does what his bosses tell him. If they want somebody fired, he fires them. No questions asked. But the boat does start to rock. He innocently gives a copy of Kurt Vonnegut’s Cat’s Cradle to a teenage girl and his neighbors are righteously appalled. His wife’s hormones start to tango and now she wants a baby. Sure, he enjoys sex, but that doesn’t mean he wants a baby in the house. Worse, his best friend wants him to climb Mount Everest. Nathan likes the solitude of camping and hiking, but climbing in the Himalayas? He could die, for God’s sake. He just wants to be left alone. But no chance. Shit begins to happen. Joshua Isard developed and is the director of Arcadia University’s low-residency MFA Creative Writing program. Since the program is high tech and has a study abroad component, it gives him a chance to enjoy two of his favorite things at work: travel and Apple products. His short stories have appeared in numerous magazines and in the anthologies The Lie of the Land and Outlandish Affairs. He lives outside Philadelphia with his wife and two cats.

Winner of the Man Booker Prize “Everything about this novel rings true. . . . Original, funny, disarmingly oblique and unique.”—The Guardian In an unnamed city, middle sister stands out for the wrong reasons. She reads while walking, for one. And she has been taking French night classes downtown. So when a local paramilitary known as the milkman begins pursuing her, she suddenly becomes “interesting,” the last thing she ever wanted to be. Despite middle sister’s attempts to avoid him—and to keep her mother from finding out about her maybe-boyfriend—rumors spread and the threat of violence lingers. Milkman is a story of the way inaction can have enormous repercussions, in a time when the wrong flag, wrong religion, or even a sunset can be subversive. Told with ferocious energy and sly, wicked humor, Milkman establishes Anna Burns as one of the most consequential voices of our day.

A wickedly funny, full-color, illustrated sendup of the trendy lifestyle publication GOOP. What is Glop? Glop is a business and a website. But Glop is also a feeling. It’s about picking the right expensive organic eye cream that will make you fit seamlessly into the top tiers of high society and sits next to Bono at a 42-course seitan tasting dinner held in a sex dungeon deep beneath the North Pole. Glop is about being conscious to the tiny details of our lives—what to eat, where to buy your cashmere yoga pants, which juice cleanse will remove the most mercury toxins from both your body and your cashmere yoga pants. Glop is about you. In this scathingly humorous parody, Gabrielle Moss skewers the vanity, elitism, and silliness of the lifestyle website everyone loves to hate. Here are favorite recipes, detoxes, activities, cleanses, beauty tips, juice cleanses, vacation destinations, and a selection of hand creams that will open your third eye—plus lots of celebrity namedropping and more. Glop includes everything from the silly to sublime—make-at-home stem cell moisturizing repair masques, weekend colonics, restorative yoga poses (for when Sting is mad at you about that thing you did), and even the freshest bones for your bone broth. Here, too, are G’s essential tips on parenthood, relationships, work and finances, entertaining, food (well, maybe not food), spirituality, beauty, fashion, home, gifts, kids, and more. Nothing in Glop is sacred—except for a few Indian cows you can’t afford.

A masterful work of storytelling, a unique sculptural object created through a collaborative process between Visual Editions and author. A curiosity with the die-cut technique was combined with the pages' physical relationship to one another and how this could somehow be developed to work with a meaningful narrative. This led to Jonathan deciding to use an existing piece of text and cut a new story out of it - his favourite book, The Street of Crocodiles by Bruno Schulz. Writing, cutting and proto-typing has created a new story cut from the words of an old favourite.