Gender is an often misunderstood subject area, even within the discipline even to those who teach and write about it. One of my presenters, when she first approached me to present at the conference, asked, “What does my paper really have to do with gender”? To me the answer was obvious; everything has to do with gender. Gender is everywhere from the cradle to the grave. What color blanket are we given at birth? What clothes are we laid out in at death? We are bombarded with advertisements specifically targeted at our gender, either male, female, or somewhere in between. We are judged by our gender, which is often synonymous with our sex, although in many of the presentations through the years it is becoming evident that more and more people understand the difference. Our clothing, food, entertainment, and reading material are all tied to gender, in one form or another. Gender is like the air. It is all around us, seldom thought of, but always present. In an area that spans literature, politics, sex, religion, and personal choices it is hard to get finite and clear cut delineations. The contributors are the main focus here and I have just been the ringmaster of this incredible circus of ideas. Without them this could never have gone to press and it is all our hopes that you enjoy the volume and take something away from it that you did not anticipate.

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When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.