Practicas De Marketing Y Estudios En Los Mercados De Consumo
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Author |
: |
Publisher |
: Comunicacion Científica |
Total Pages |
: 167 |
Release |
: 2024-06-26 |
ISBN-10 |
: 9786079104061 |
ISBN-13 |
: 6079104067 |
Rating |
: 4/5 (61 Downloads) |
Synopsis Prácticas de marketing y estudios en los mercados de consumo by :
El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168
Author |
: Gary Armstrong |
Publisher |
: Pearson Educación |
Total Pages |
: 686 |
Release |
: 2003 |
ISBN-10 |
: 9702604001 |
ISBN-13 |
: 9789702604006 |
Rating |
: 4/5 (01 Downloads) |
Synopsis Marketing by : Gary Armstrong
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author |
: Bowker Editores Argentina |
Publisher |
: |
Total Pages |
: 356 |
Release |
: 1957 |
ISBN-10 |
: UTEXAS:059173024025780 |
ISBN-13 |
: |
Rating |
: 4/5 (80 Downloads) |
Synopsis Economic Man in the Industrial Revolution by : Bowker Editores Argentina
Author |
: Florentin Smarandache |
Publisher |
: Infinite Study |
Total Pages |
: 130 |
Release |
: |
ISBN-10 |
: 9781599735153 |
ISBN-13 |
: 1599735156 |
Rating |
: 4/5 (53 Downloads) |
Synopsis Neutrosophic Sets and Systems, book series, Vol. 13, 2016 by : Florentin Smarandache
Abstract: Contributors to current issue (listed in papers' order): K Mondal, S. Pramanik, F. Smarandache, M. A. Malik, A. Hassan, S. Broumi, S. K. De, I. Beg, A. N. H. Zaied, H. M. Naguib, N. Shah, A. A. Salama, M. Eisa, H. E. Ghawalby, A. E. Fawzy, M. Sarkar, S. Dey, T. K. Roy, S. Karatas, C. Kuru, P. J. M. Vera, C. F. M. Delgado, M. P. Gónzalez, M. L. Vázquez, Tuhin Bera, and Nirmal Kumar Mahapatra. Papers in current issue (listed in papers' order): Multi-attribute Decision Making based on Rough Neutrosophic Variational Coefficient Similarity Measure; Regular Single Valued Neutrosophic Hypergraphs; Triangular Dense Fuzzy Neutrosophic Sets; Applications of Fuzzy and Neutrosophic Logic in Solving Multi-criteria Decision Making Problems; Irregular Neutrosophic Graphs; Neutrosophic Features for Image Retrieval; Truss Design Optimization using Neutrosophic Optimization Technique; Marketing skills as determinants that underpin the competitiveness of the rice industry in Yaguachi canton. Application of SVN numbers to the prioritization of strategies; Classical Logic and Neutrosophic Logic. Answers to K. Georgiev; Regular Bipolar Single Valued Neutrosophic Hypergraphs; Neutrosophic Topology; Neutrosophic crisp Sets via Neutrosophic crisp Topological Spaces; Rough Neutrosophic TOPSIS for Multi-Attribute Group Decision Making; Introduction to Neutrosophic Soft Groups. Keywords: neutrosophy, neutrosophic set, neutrosophic logic, neutrosophic probability, neutrosophic statistics, neutrosophic measure, neutrosophic applications.
Author |
: Florentin Smarandache |
Publisher |
: Infinite Study |
Total Pages |
: 129 |
Release |
: |
ISBN-10 |
: |
ISBN-13 |
: |
Rating |
: 4/5 ( Downloads) |
Synopsis Neutrosophic Sets and Systems, vol. 13/2016 by : Florentin Smarandache
“Neutrosophic Sets and Systems” has been created for publications on advanced studies in neutrosophy, neutrosophic set, neutrosophic logic, neutrosophic probability, neutrosophic statistics that started in 1995 and their applications in any field, such as the neutrosophic structures developed in algebra, geometry, topology, etc.
Author |
: K Mondal |
Publisher |
: Infinite Study |
Total Pages |
: 129 |
Release |
: |
ISBN-10 |
: |
ISBN-13 |
: |
Rating |
: 4/5 ( Downloads) |
Synopsis Neutrosophic Sets and Systems, vol. 14/2016 by : K Mondal
“Neutrosophic Sets and Systems” has been created for publications on advanced studies in neutrosophy, neutrosophic set, neutrosophic logic, neutrosophic probability, neutrosophic statistics that started in 1995 and their applications in any field, such as the neutrosophic structures developed in algebra, geometry, topology, etc.
Author |
: |
Publisher |
: |
Total Pages |
: 224 |
Release |
: 1987 |
ISBN-10 |
: UCSD:31822008873218 |
ISBN-13 |
: |
Rating |
: 4/5 (18 Downloads) |
Synopsis INFOFISH Marketing Digest by :
Author |
: |
Publisher |
: |
Total Pages |
: 2562 |
Release |
: 2013 |
ISBN-10 |
: UIUC:30112118499513 |
ISBN-13 |
: |
Rating |
: 4/5 (13 Downloads) |
Synopsis Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others by :
Author |
: Gérard Cliquet |
Publisher |
: John Wiley & Sons |
Total Pages |
: 236 |
Release |
: 2013-03-04 |
ISBN-10 |
: 9781118614143 |
ISBN-13 |
: 1118614143 |
Rating |
: 4/5 (43 Downloads) |
Synopsis Geomarketing by : Gérard Cliquet
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.
Author |
: California Spanish Language Data Base (Firm) |
Publisher |
: |
Total Pages |
: 552 |
Release |
: 1984 |
ISBN-10 |
: UTEXAS:059173018066794 |
ISBN-13 |
: |
Rating |
: 4/5 (94 Downloads) |
Synopsis Bilindex by : California Spanish Language Data Base (Firm)