Sitecore was recently recognized as one of the most reputable/reliable web content management solutions (WCMS) in the marketplace. Thousands of companies use Sitecore to help manage their web and mobile digital properties. Sitecore is a very large, complex platform that performs many robust functions and capabilities. As such, marketers and end users often have a hard time coming up to speed on the technology. Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities provides that opportunity. The flow of the book will take newbies step-by-step on how to configure Sitecore content, personalization, and marketing automation capabilities. Sprinkled in through the book will be callouts that highlight strategies and best practices—taking the book beyond just the “how to” step-by-step procedures that can be found elsewhere. Practical Sitecore 8 Configuration and Strategy: Brings you up to speed on Sitecore without requiring a training class. Provides the information in a clear, logical outline that takes users from simple, foundational concepts to more advanced concepts at the end. Rounds out existing sources of documentation with strategies and best practices from real-world experience. What You'll Learn How to manage content in Sitecore How to create web forms and landing pages How to optimize the site through personalization and A/B/N testing How to use Sitecore for your marketing campaigns How to leverage analytics for custom measurement/engagement strategies How to create a robust governance plan for your Sitecore properties Who This Book Is For The key target audience for this book are content administrators (content authoring, forms development, etc.) and digital marketers (campaigns, analytics, marketing automation, experience optimization, etc.) using the Sitecore platform.

Structure templates and content within Sitecore, work with integrated tools, and leverage its extensive automation capabilities. Sitecore was recently recognized as one of the most reputable and reliable, enterprise-class web content management solutions (WCMS) available in the marketplace. Thousands of companies are using Sitecore to manage their digital experiences online. Because Sitecore is such a large, complex platform, developers often have a hard time coming up to speed, even after completing a Sitecore training course for developers. However, leveraging the design patterns and other practices laid out in this book will make that transition much easier. Professional Sitecore 8 Development provides a soup-to-nuts approach for a Sitecore rookie to come up to speed quickly, as well as provide more advanced techniques for seasoned veterans that they may not be exposed to otherwise. Key coverage areas include: Getting started with Sitecore development Front-end development techniques Incorporating design patterns into your Sitecore solutions Unit testing Sitecore applications Programming Sitecore’s marketing capabilities Sitecore automation with PowerShell Advanced development techniques What you’ll learn Develop solutions on the Sitecore platform Come up to speed on Sitecore without going through a training class Build front-end (HTML, CSS, Angular, etc.) solutions as well as back-end (C#) solutions on Sitecore Incorporate design patterns into your Sitecore solutions Make use of advanced Sitecore development techniques Who This Book Is For The book is a developer’s companion, both front end and back end developers. The target audience is both developers who have zero Sitecore experience, as well as seasoned veterans looking for advanced best practices. A secondary audience would be Sitecore administrators who would benefit from discussions around performance tuning and security.

Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities offers a comprehensive overview of Sitecore's web content management solutions, and provides step-by-step guidance for configuring Sitecore's personalization, testing, and marketing automation capabilities. The book highlights strategies and best practices--taking it beyond just the "how to" procedures that can be found elsewhere. Sitecore was recently recognized as one of the most reputable and reliable web content management solutions (WCMS) in the marketplace. Thousands of companies use Sitecore to help manage their web and mobile digital properties. But because Sitecore is a very large and complex platform, marketers and end users often have difficulty coming up to speed on the technology. Practical Sitecore 8 Configuration and Strategy provides the solution you need to get started using Sitecore today. Practical Sitecore 8 Configuration and Strategy: Brings you up to speed on Sitecore without requiring a training class Provides the information in a clear, logical outline that takes users from simple, foundational concepts to more advanced concepts at the end Rounds out existing sources of documentation with strategies and best practices from real-world experience.

Professional Sitecore Development offers comprehensive information for programmers learning the CMS and experienced Sitecore developers alike. This guidance can help your organization minimize implementation cost and time to web, increasing revenue while decreasing IT costs. With this book, you will learn how to implement solutions with Sitecore, how the Sitecore architecture enhances the ASP.NET development process, how to use Sitecore’s extensive Application Programming Interfaces, and how to deploy the website. Professional Sitecore Development provides coverage on a range of topics including: • Installing and configuring Sitecore • Implementing an information architecture and transforming content into web pages • Using the Sitecore security infrastructure, managing errors, and testing automatically • Managing Sitecore projects, optimizing performance, and scaling Sitecore solutions • Tips, tricks, and best practices for working with the CMS • Extending Sitecore and integrating external systems, including coverage of configuration, events, pipelines, and Sitecore’s user interface technology If you're looking for a solution for web content management, then Sitecore is your answer and this book will get you started using this valuable software today.

Over 70 incredibly effective and practical recipes to get you up and running with Sitecore development About This Book Build enterprise-level rich websites quickly and deliver the best possible content management to your website Get maximum usage of functionalities like different user interfaces, workflow, publishing, search, analytics, etc and learn different rendering techniques using presentation components for data bindings, events, handlers, schedulers, media, etc. Add a surprising amount of functionality just by customizing the Sitecore architecture through the best practices contained in this book Who This Book Is For If you are a Sitecore developer or a programmer who wants to expand your Sitecore development skills, this book is ideal for you. You will need working knowledge of ASP.NET WebForms or MVC, as well as HTML, and a basic knowledge of Sitecore installation. What You Will Learn Create, access, and personalize your website content using different Sitecore presentation components Learn how to extend the presentation components to fulfill some real-life requiremnts such as improving the site's performance, generating Rss feeds and so on Work with multiple websites on a single Sitecore instance and create multilingual websites Customize the Sitecore interfaces as per your business requirements to provide easier and error-free user interface to content authors to save time and improve accuracy Customize the Sitecore backend architecture as per your business needs Automate tasks and achieve scalability by altering the development and configuration settings Integrate external systems with Sitecore to import or export content and secure user interactions Integrate the advanced features of analytics and personalization, to get the best possible customer experience and generate its reports In Detail This book will get you started on building rich websites, and customizing user interfaces by creating content management applications quickly. It will give you an insight into web designs and how to customize the Sitecore architecture as per your website's requirements using best practices. Packed with over 70 recipes to help you achieve and solve real-world common tasks, requirements, and the problems of content management, content delivery, and publishing instance environments. It also presents recipes on Sitecore's backend processes of customizing pipelines, creating custom event handler and media handler, setting hooks and more. Other topics covered include creating a workflow action, publishing sublayouts and media files, securing your environment by customizing user profiles and access rights, boosting search capabilities, optimising performance, scalability and high-availability of Sitecore instances and much more. By the end of this book, you will have be able to add virtually limitless features to your websites by developing and deploying Sitecore efficiently. Style and approach This easy-to-follow guide is full of hands-on recipes on real-world development tasks to improve your existing Sitecore system. Each topic is presented with its benefits and detailed steps to achieve it through well-explained code and images.

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

Increase profitability, elevate work culture, and exceed productivity goals through DevOps practices. More than ever, the effective management of technology is critical for business competitiveness. For decades, technology leaders have struggled to balance agility, reliability, and security. The consequences of failure have never been greater―whether it's the healthcare.gov debacle, cardholder data breaches, or missing the boat with Big Data in the cloud. And yet, high performers using DevOps principles, such as Google, Amazon, Facebook, Etsy, and Netflix, are routinely and reliably deploying code into production hundreds, or even thousands, of times per day. Following in the footsteps of The Phoenix Project, The DevOps Handbook shows leaders how to replicate these incredible outcomes, by showing how to integrate Product Management, Development, QA, IT Operations, and Information Security to elevate your company and win in the marketplace.

Prepare for Exam 70-414—and help demonstrate your real-world mastery of advanced server design, planning, and implementation. Designed for experienced, MCSA-certified professionals ready to advance their status—Exam Ref focuses on the critical-thinking and decision-making acumen needed for success at the MCSE level. Optimize your exam-prep by focusing on the expertise needed to: Manage and Maintain a Server Infrastructure Plan and Implement a Highly Available Enterprise Infrastructure Plan and Implement a Server Virtualization Infrastructure Design and Implement Identity and Access Solutions

Looking to select a web content management system (CMS), but confused about the promises, terminology, and buzzwords? Do you want to understand content management without having to dive into the underlying programming? This book provides a clear, unbiased overview of the entire CMS ecosystem—from platforms to implementations—in a language- and platform-agnostic manner for project managers, executives, and new developers alike. Author Deane Barker, a CMS consultant with almost two decades of experience, helps you explore many different systems, technologies, and platforms. By the end of the book, you’ll have the knowledge necessary to make decisions about features, architectures, and implementation methods to ensure that your project solves the right problems. Learn what content is, how to compare different systems, and what the roles of a CMS team are Understand how a modern CMS models and aggregates content, coordinates workflow, and manages assets Explore the scope and structure of a CMS implementation project Learn the process and best practices for successfully running your CMS implementation Examine the practice of migrating web content, and learn how to work with an external CMS integrator