Advance Praise for Partnering with Microsoft: 'Partnering with Microsoft is the first great book about the breathtaking culture, opportunity and roadmap for joining Microsoft's 850,000 partners cutting an impressive B swath in the marketpl

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.

Utilities, statistics, electric.

For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

The advent of Industry Revolution 5.0 has brought unprecedented challenges to supply chain management, compromising the effectiveness, transparency, and security of operations. Traditional methods of transaction management and data sharing prove inadequate in this complex landscape, necessitating a comprehensive solution. Editors Mustafa Khan, Naveed R. Khan, and Arsalan Ghouri present Achieving Secure and Transparent Supply Chains With Blockchain Technology, an edited collection that offers a groundbreaking solution. This book provides a thorough overview of blockchain technology and its potential to enhance supply chain efficiency, security, and resilience. By leveraging its decentralized and secure platform, blockchain emerges as a transformative technology capable of revolutionizing supply chain management. With a focus on contemporary theoretical frameworks and the latest empirical findings, this book equips academics, practitioners, policymakers, researchers, professionals, and students with the knowledge needed to harness the power of blockchain technology in supply chain management. Covering diverse topics such as traceability, resilience, sustainability, and ethical sourcing, it explores the wide-ranging applications of blockchain in achieving secure and transparent supply chains. Achieving Secure and Transparent Supply Chains With Blockchain Technology serves as an indispensable resource for individuals involved in the field, offering a comprehensive guide to unlock the potential of secure and transparent supply chains in the digital age. With its forward-thinking approach and diverse perspectives, this book paves the way for a future where blockchain technology revolutionizes the management of supply chains.

Although popular culture certainly has its favorites in terms of rockstar companies, some of the rising giants within the business world don't always get the credit or airtime they deserve. There are a number of recent growth engine companies that have challenged conventional paths to success and forged their own destinies through unique and innovative techniques that have resulted in huge success within a shockingly short time. This book pulls back the curtain on some of today's rising business stars and reveals what essential tactics they've used to reach such impressive heights. Case studies included: - Lululemon - Alibaba - Keurig Green Mountain - Tesla Motors - Fuhu This book includes a bonus material: How Google Did It, a best-selling book.