Unpack web copywriting secrets You know deep down that a great website can be the key to higher sales and more leads and customers. So how are you supposed to create effective content if you don’t have any idea what’s involved? That’s where this book steps in and holds your hand on the pathway to a better business with an outstanding website. Your website is your bread-and-butter so why take chances? Unpack the secrets to providing persuasive copy across your entire site that’s powerful enough to knock someone off their chair. Plus, you’ll get the lowdown on SEO advice, writing for different demographics and how to best position your brand with persuasive copywriting. Tips, formulas, templates and examples to help you refine lifeless, outdated communications and start grabbing the attention of your new customers or clients. Ideal for business owners and marketing professionals, Potent: improve your website with powerful copywriting will guide you through easy marketing techniques to jazz up your website so it starts working for, and not against, you. Written by professional copywriter, Vanessa Jones, who has more than thirteen years of experience and has worked with some of the most recognisable brands across Australia.

Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

A compelling suspense thriller that will have you confronting your own demonsEvery night since Sophie's thirtieth birthday, she has been jolted out of her sleep by the same nightmare. Then, her husband inexplicably vanishes. She finds solace in a soothing therapist and is on the road to reclaiming her life. That is, until she notices her husband's keyring in her therapist's handbag. When she decides to trail her therapist home, all she wants is to find her husband. But the people in the woods have other ideas...The Tens is a psychological thriller that tackles the theme of mysticism versus madness that won't stop until you've uncovered the truth about Sophie... and yourself. 'The white rock, which was nearly her height, loomed at her with a reflective sheen. The hollows in its side looked like eyes, terrifying and watching. Sophie could hear it laughing at her, like a cartoon character. Menacing mirth that echoed from nowhere but also all around her during a night that was as cold as it looked in the heart of the woods.Despite the fear, Sophie strode up to it and laid her creased hand on the chalky surface, wanting to know if it was real. Her palm slipped upwards and she wobbled on her feet. She could have sworn the rock moved to spite her. Or maybe it was the sudden ferocious wind that had knocked her off balance. She dropped to her knees, as if she were at the mercy of an altar; hoping to be relieved of the haunting of that white rock. Sophie knew she had to get out of there, dizzy with the desire to run away from the rock and the maniacal laughter. But no matter where she turned, she couldn't find any openings in the trees that were beginning to buck in the wild wind. In fact, with every blink, the army of trees hugged tighter together and seemed to circle in on Sophie. Like they were arm in arm, moving forth as one. With the wind all but drowning out the laughter, she pressed her back against the reflective rock and waited...'

How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you. Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including: An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies With Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.

This easy, how-to guide will show you exactly how to promote your business or services using simple marketing techniques coupled with practical activities and spiritual practises to ensure your business is a thriving success. Whether you work in the spiritual, health, wellbeing or creative industries or just want to add an extra boost of marketing magic to your business, Promote Your Spiritual Business is the ideal book for you. This book includes practical information such as how to start a blog, up to date information on most social media platforms and how you can use them, fun ways to create a marketing plan and mission statement, tips on creating a powerful website, insights on how to get more followers, likes, readers and engagement and so much more, all resulting in more customers and sales! Did you know that you can do all this using numerology, intuition, ancient philosophies and magic?

In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.