Although "snail mail" may seem old fashioned and outdated in the twenty-first century, Catherine Golden argues that the creation of the Penny Post in Victorian England was just as revolutionary in its time as e-mail and text messages are today. Until Queen Victoria instituted the Postal Reform Act of 1839, mail was a luxury affordable only by the rich. Allowing anyone, from any social class, to send a letter anywhere in the country for only a penny had multiple and profound cultural impacts. Golden demonstrates how cheap postage--which was quickly adopted in other countries--led to a postal "network" that can be viewed as a forerunner of computer-mediated communications. Indeed, the revolution in letter writing of the nineteenth century led to blackmail, frauds, unsolicited mass mailings, and junk mail--problems that remain with us today.

by Marshall Chamberlain, author of the Ancestor Series of Sci-Tech-Mystery-Thrillers. "An indispensable companion to the Self-Publishing Manual."-Dan Poynter. This book explains the tools and options for effectively designing, manufacturing, distributing, and promoting any book. It reveals important resources to keep informed and find vital information; teaches how to easily create a supportive, author/self-publishing website; delineates methods for designing and implementing dynamic promotion plans; and outlines the knowledge, skills, and creative thinking necessary to take control of key publishing functions, eliminate financial risks, conserve resources, and set parameters for a purposeful writing lifestyle. http: //www.gracepublishing.org.

Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.

1. Introduction to Accounting, 2. Basic Accounting Terms or Terminology, 3. Theory Base of Accounting : Accounting Principles Fundamental Assumptions or Concepts, 4. Accounting Standards and IFRS, 5. Double Entry System, 6. Process and Bases of Accounting 7. Origin of Transactions : Source Documents and Vouchers, 8. Accounting Equation, 9. Rules of Debit and Credit, 10. Recording of Business Transactions : Books of Original Entry—Journal, 11. Ledger, 12. Special Purpose (Subsidiary) Books (I) : Cash Book, 13. Special Purpose (Subsidiary) Books (II), 14. Bank Reconciliation Statement, 15. Trial Balance and Errors, 16. Depreciation, 17. Provisions and Reserves, 18. Accounting for Bills of Exchange, 19. Rectification of Errors, 20. Capital and Revenue Expenditures and Receipts, 21. Financial Statements/Final Accounts (Without Adjustment), 22. Final Accounts (With Adjustment), 23. Accounts from Incomplete Records or Single Entry System. UNIT : Computer in Accounting 1. Introduction to Computer and Accounting Information System (AIS), 2. Applications of Computer in Accounting, 3. Accounting and Database System : Project Work Appendix : Dictionary of Accounting

Internet jurisdiction has emerged as one of the greatest and most urgent challenges online; affecting areas as diverse as e-commerce, data privacy, law enforcement, content take-downs, cloud computing, e-health, cyber security, intellectual property, freedom of speech, and cyberwar. In this innovative book, Professor Svantesson presents a vision for a new approach to Internet jurisdiction based on an extensive period of research dedicated to the topic. The book demonstrates that our current paradigm remains attached to territorial thinking that is out of sync with our modern world, especially, but not only, online. Having made the claim that our adherence to the territoriality principle is based more on habit rather than on any clear and universally accepted legal principles, Professor Svantesson advances a new jurisprudential framework for how we approach jurisdiction - a framework that unites private, and public, international law. He also proposes several other reform initiatives aimed at equipping us to solve the Internet jurisdiction puzzle. In addition, the book provides a history of Internet jurisdiction, and challenges our traditional categorisation of different types of jurisdiction. It places Internet jurisdiction in a broader context and outlines methods for how to properly understand and work with rules of Internet jurisdiction. While Solving the Internet Jurisdiction Puzzle paints a clear picture of the concerns involved and the problems that needs to be overcome, this book is distinctly aimed at finding practical solutions anchored in a solid theoretical framework. Professor Svantesson argues that many of the Internet jurisdiction problems we face are due to a sleepwalking-like acceptance of orthodox thinking. Solving the Internet Jurisdiction Puzzle acts as a wake-up call to this issue.

The Complete Guide to Social Media Marketing for E-commerce The Complete Guide to Social Media Marketing for E-commerce provides readers with a comprehensive understanding of social media basics and its benefits in the context of e-commerce. This book helps businesses develop a strong brand presence by defining their identity and crafting a compelling brand story. It also guides readers through the process of building an effective social media strategy by identifying target audiences, selecting appropriate platforms, and setting up accounts. The book emphasizes the importance of content creation and curation, teaching readers how to engage their audience with engaging visual content and curate relevant material. It then explores the power of influencer marketing, providing insights on identifying and collaborating with influencers, negotiating partnerships, and measuring ROI. Readers will also learn how to master paid advertising on platforms such as Facebook and Instagram, harness the potential of video marketing, and effectively measure and analyze performance. The book also offers guidance on implementing customer service best practices, building a community around the brand, staying ahead of trends, scaling social media efforts, and maximizing reach through collaborations. Lastly, the book helps readers craft an effective social media crisis management plan, preparing them for potential crises, handling negative publicity, and rebuilding trust and reputation. With its comprehensive coverage of social media marketing strategies, this guide is a valuable resource for businesses looking to thrive in the digital age.

Many leaders and managers wonder why their staff or teams are rarely ever able to improve their performance. They wonder why their performance is stuck at an average level – or below average. They wonder if there are any good employees available anywhere. They complain that they can’t find good people. Is this you? Are you that leader or manager who questions the effort of his or her own people? If so, then you should know that your problem is rooted in your hiring process. This book is for you. This book is also for job candidates who would like a sneak peek at the interview process to see what it might be like when they apply for a job in today’s marketplace. This book will help you to prepare for the screening process and the interview.

Digital Sports Journalism gives detailed guidance on a range of digital practices for producing content for smartphones and websites. Each chapter discusses a skill that has become essential for sports journalists today, with student-friendly features throughout to support learning. These include case studies, examples of sports journalism from leading global publications, as well as top tips and practical exercises. The book also presents interviews with leading sport and club journalists with wide-ranging experience at the BBC, Copa90, Wimbledon Tennis, the Guardian and BT Sport, who discuss working with new technologies to cover sports stories and events. Chapters cover: live blogging; making and disseminating short videos; working for a sports club or governing body; finding and transmitting stories on social media; podcasting; longform online journalism. The job of a sports journalist has altered dramatically over the first two decades of the 21st century, with scope to write content across a new variety of digital platforms and mediums. Digital Sports Journalism will help students of journalism and professionals unlock the potential of these new media technologies.