This work scrutinizes the prefix-based language of post-backlash feminism and calls for a reclamation of American feminist terminology. Questioning the merits of "Do-Me-feminism," "Eco-feminism," and "girlie," among other isms, the author argues that the proliferation of so-called "prefix feminisms" has weakened the feminist movement by narrowing its focus into shallow interpretations of a broad social and political cause. The author assesses anti-feminist media coverage, particularly following the Reagan administration and the Clinton-Lewinski affair, and concludes that efforts to reclaim a pro-woman politic must begin with reclaiming pro-woman language.

A new edition of the feminist classic, with an all-new introduction exploring the role of backlash in the 2016 election and laying out a path forward for 2020 and beyond Winner of the National Book Critics Circle Award • “Enraging, enlightening, and invigorating, Backlash is, most of all, true.”—Newsday First published in 1991, Backlash made headlines and became a bestselling classic for its thoroughgoing debunking of a decadelong antifeminist backlash against women’s advances. A Pulitzer Prize–winning journalist, Susan Faludi brilliantly deconstructed the reigning myths about the “costs” of women’s independence—from the supposed “man shortage” to the “infertility epidemic” to “career burnout” to “toxic day care”—and traced their circulation from Reagan-era politics through the echo chambers of mass media, advertising, and popular culture. As Faludi writes in a new preface for this edition, much has changed in the intervening years: The Internet has given voice to a new generation of feminists. Corporations list “gender equality” among their core values. In 2019, a record number of women entered Congress. Yet the glass ceiling is still unshattered, women are still punished for wanting to succeed, and reproductive rights are hanging by a thread. This startling and essential book helps explain why women’s freedoms are still so demonized and threatened—and urges us to choose a different future.

Modern Misogyny explores the landscape of popular culture and politics, emphasizing relatively recent moves away from feminist activism to individualism and consumerism where "self-empowerment" represents women's progress. It also explores the retreat to traditional gender roles after September 11, 2001. It interrogates the assumption that feminism is unnecessary, that women have achieved equality, and therefore those women who do insist on being feminists want to get ahead of men. Finally, it takes a fresh look at the positive role that feminism plays in today's "post-feminist" era, and how feminism does and might function in women's lives. Post-feminist discourse encourages young women to believe that they were born into a free society, so if they experience discrimination, it is an individual, isolated problem that may even be their own fault. Modern Misogyny examines that rendering of feminism as irrelevant and as the silencing and marginalizing of feminists.

Considering the role of feminist movements in history as fundamental as much as in the current period and given the brutal attack that women’s rights are undergoing worldwide today, I wondered why feminism has grown so unpopular and, more specifically, why the mention of the word “feminism” so frequently gives rise to negative, disdainful responses. I wondered if the increasing violation of women’s rights had, to a certain extent, a connection with this feeling of detachment and rejection of feminism, which is a reality that feminists must take into consideration. I have, thus, decided to undertake an analysis of antifeminism to understand the profound reasons for this denigration and refusal.I tried to use a feminist methodological framework to select, describe and analyse the data and the literature in this book, in the belief that feminist research is a perspective in a given field of inquiry rather than a specific set of research field in itself. The book is addressed to my students and testifies to a little piece of the journey I have made with them reasoning about this and everything that has to do with freedom.

Feminist Erasures presents a collection of essays that examines the state of feminism in North America and Western Europe by focusing on multiple sites such as media, politics and activism. Through individual examples, the essays reveal the extent to which feminism has been made (in)visible and (ir)relevant in contemporary Western culture.

First Published in 1995. As feminists reflect on the impact of the 'second wave' of feminism, and assess the gains of the last thirty years, invariably they have questioned whether claims that women have achieved equality are justified. In the late 1980s, there was a proliferation of popular imagery of 'new' men and 'post-feminist' women, with the concept of 'post-feminism' reinforcing and emphasizing the differences between independent, upwardly-mobile, career orientated women, and those women who 'choose' the more 'natural' role of wife and mother. The Illusions of'Post-Feminism':New Women, Old Myths maintains that 'post-feminism' is a myth. Through in-depth interviews with women about four major areas of their lives: education, work, the media and the family, the authors challenge and expose the myths implicit in the concept of 'post-feminism'. The research illustrates that women's discontent continues, despite the assumption that gender equality would result from equal opportunities legislation. The chapters highlight the ineffective nature of liberal reformism and demonstrate how power relations still lie at the root of the oppression of women. With its provoking and challenging analysis, this revealing book breaks the silence of women's real experiences by showing the actuality of women's lives today.

In this trenchant inquiry into the state of feminism, Angela McRobbie breaks open the politics of sexual equality and ′affirmative feminism′ and sets down a new theory of gender power. Challenging the most basic assumptions of the ′end′ of feminism, this book argues that invidious forms of gender re-stabilisation are being re-established. Consumer and popular culture encroach on the terrain of so-called female freedom, appearing supportive of female success, yet tying women into new post-feminist neurotic dependencies. With a scathing critique of ′women′s empowerment′, McRobbie has developed a distinctive feminist analysis that she uses to examine socio-cultural phenomena embedded in contemporary women′s lives: from fashion photography and the television ′make-over′ genre to eating disorders, body anxiety and ′illegible rage′. A turning point in feminist theory, The Aftermath of Feminism will set a new agenda for gender studies and cultural studies.

Feminisms are oftentimes confronted with dissonance, resistance, and backlash. Invested in criticizing the cultural and institutional emergence of patriarchy and calls to re-order structures of inequality make feminism threatening to status quo power dynamics. “Women Against Feminism”—a social media phenomenon and space for women to post anti-feminist messages—began gaining notoriety in 2013. By 2015, “Women Against Feminism” expanded to multiple social media platforms, gained thousands of anti-feminist submissions, and received ample support and criticism across news outlets. This study explores “Women Against Feminism” as a potential site of 21st century feminist backlash, noting nuanced rhetorical strategies that rely on fearing feminism, declarations of interpersonal and intrapersonal love, and co-opting feminist ideology to propagate anti-feminist narratives. I situate backlash as a communicative phenomenon of perception rather than a clear-cut movement reacting toward a stated goal of progress by a social group. In this way, feminist progress functions as an illusory cultural script where backlash reacts toward the perceived enactment of a feminist goal, rather than (although not excluding) the successful feminist execution of that goal. Thus, this study dually investigates what backlash strategies are used while also uncovering how differing audiences perceive feminism. Finally, I set forth a series of suggestive practical methods for feminist engagement across dissonance and difference.

#1 INTERNATIONAL BESTSELLER • “A landmark manifesto" (The New York Times) that's a revelatory, inspiring call to action and a blueprint for individual growth that will empower women around the world to achieve their full potential. In her famed TED talk, Sheryl Sandberg described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than eleven million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto. Lean In continues that conversation, combining personal anecdotes, hard data, and compelling research to change the conversation from what women can’t do to what they can. Sandberg, COO of Meta (previously called Facebook) from 2008-2022, provides practical advice on negotiation techniques, mentorship, and building a satisfying career. She describes specific steps women can take to combine professional achievement with personal fulfillment, and demonstrates how men can benefit by supporting women both in the workplace and at home.