In the past decade, many scientific studies were conducted on pomegranates, revealing that pomegranate fruit, flowers, bark, and leaves contain bioactive phytochemicals that are antimicrobial, reduce blood pressure, and act against diseases such as diabetes and cancer. This book presents up-to-date scientific and theoretically viable information ab

Pomegranate (Punica granatum L.) is one of the ancient fruits associated with several human cultures of the world. Its nutritional, therapeutic and ornamental values were known to humans since antiquity. Although pomegranate is an ancient fruit plant, it has gained commercial significance recently. In the present text, proven technologies and procedure for export have largely been complied for the end-users. The book has six broad chapters, with major focus on production technology, integrated disease and insect pest management (IDIPM), post harvest management and procedure for export of pomegranate. This publication will benefit the pomegranate growers, researchers, students, extension workers, processors, exporters, various developmental agencies and other stake holders involved in the promotion of the pomegranate industry in India.

The pomegranate, Punica granatum L., is one of the oldest known edible fruits and is associated with the ancient civilizations of the Middle East. This is the first comprehensive book covering the botany, production, processing, health and industrial uses of the pomegranate. The cultivation of this fruit for fresh consumption, juice production and medicinal purposes has expanded more than tenfold over the past 20 years. Presenting a review of pomegranate growing, from a scientific and horticultural perspective, this book provides information on how to increase yields and improve short- and medium-term grower profitability and sustainability.

The world population has been increasing day by day, and demand for food is rising. Despite that, the natural resources are decreasing, and production of food is getting difficult. At the same time, about one-quarter of what is produced never reaches the consumers due to the postharvest losses. Therefore, it is of utmost importance to efficiently handle, store, and utilize produce to be able to feed the world, reduce the use of natural resources, and help to ensure sustainability. At this point, postharvest handling is becoming more important, which is the main determinant of the postharvest losses. Hence, the present book is intended to provide useful and scientific information about postharvest handling of different produce.

Pomegranate cultivation today is a highly lucrative and remunerative agriculture business in most part of the world. The alluring monetary return per unit area from this crop has resulted in steady increase in area, production and export of pomegranate during last two decades. It is widely cultivated throughout India, Iran, China, Turkey, USA, Spain, Azerbaijan, Armenia, Afghanistan, Uzbekistan, the Middle East, Pakistan, Tunisia, Israel, dry regions of Southeast Asia, Peninsular Malaysia, the East Indies and tropical Africa. The wonderful variety of Pomegranate is known for its sweet taste, plentiful juice and health benefits that may help with Heart disease, Cancer and problem associated with Aging. Pomegranate is the fruit available throughout the year due to its increasing production. In the recently years farmers turned towards pomegranate production due to its high returns. It results in to the production of pomegranate increased greatly due to which the farmers are suffering so this text tried to analyze the problems faced by farmers during marketing phase. It is also important to provide marketing facilities to the farmers so as to improve the present conditions in the pomegranate marketing and provide better returns to the farmers.Pomegranate Production and Marketing delivers state-of-the-art scientific and practical information about sustainable production, storage, processing, and marketing of pomegranate. It deliberates the simple and practical processing and storage techniques for the extending of shelf life of fresh squeezed 100% natural pomegranate juice while still retaining its safety and nutritional quality. Its versatile adaptability to a wide range of climatic conditions, hardy nature, low water requirement, good response to high tech-horticultural practices high yield, returns on investment higher than many crops of dry regions, magical therapeutic values and increasing demand for table and processedproducts in addition to high export potential has made pomegranate a popular fruit of tropical and subtropical regions in recent periods. Though, complete know how of the crop is necessary in order to reap maximum benefits.

This open access book provides a clear holistic conceptual framework of CISS-F (competitiveness, inclusiveness, sustainability, scalability and access to finance) to analyse the efficiency of value chains of high value agricultural commodities in India. It is based on the understanding that agriculture is an integrated system that connects farming with logistics, processing and marketing. Farmer’s welfare being central to any agricultural policy makes it very pertinent to study how a value chain works and can be strengthened further to realize this policy goal. This book adds value to the existing research by studying the value chains end-to-end across a wide spectrum of agricultural commodities with the holistic lens of CISS-F. It is not enough that a value chain is competitive but not inclusive or it is competitive and inclusive but not sustainable. The issue of scalability is very critical to achieve macro gains in terms of greater farmer outreach and sectoral growth. The research undertaken here brings out some very useful insights for policymaking in terms of what needs to be done better to steer the agricultural value chains towards being more competitive, inclusive, sustainable and scalable. The value chain specific research findings help draw very nuanced policy recommendations as well as present a big picture of the future direction of policy making in agriculture.

While one may not find ancient studies that substantiate the pomegranate's curative and preventive qualities, the exalted status of this fruit goes back as far as the history of agriculture itself. Allusions to the pomegranate are readily found in the oldest cultures of the Indus Valley, ancient China, and classical Greece, as well as in the Old Te

Nutritional Composition of Fruit Cultivars provides readers with the latest information on the health related properties of foods, making the documentation of the nutritive value of historical cultivars especially urgent, especially before they are lost and can't be effectively compared to modern cultivars. Because there is considerable diversity and a substantial body of the compositional studies directed towards commercial varieties, this information is useful for identifying traits and features that may be transposed from one variety to another. In addition, compositional and sensory features may also be used for commercialization and to characterize adulteration. Detailed characterization of cultivars can be used to identify "super-foods". Alternatively, unmasked historical cultivars may be the focus of reinvigorated commercial practices. Each chapter in this book has sections on the botanical aspects, the composition of traditional or ancient cultivars, the composition of modern cultivars, a focus on areas of research, the specialty of the communicating author of each chapter, and summary points. - Presents the botanical aspects and composition of both traditional and modern plants, including in-depth insight into current research, and overall summary points for each fruit for consistent comparison and ease of reference - Provides important information in the consideration of preservation, transference, or re-introduction of historical/traditional cultivars into current crop science - Provides details on compositional and sensory parameters, from aroma and taste to micro- and macronutrients - Includes data on nutraceuticals and novel components that have proven to impact on, or be important in, food quality, storage, processing, storage, and marketing

NATIONAL BESTSELLER POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them. Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004. A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.