Political Brands
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Author |
: Ciara Torres-Spelliscy |
Publisher |
: Edward Elgar Publishing |
Total Pages |
: 352 |
Release |
: 2019 |
ISBN-10 |
: 9781789901825 |
ISBN-13 |
: 1789901820 |
Rating |
: 4/5 (25 Downloads) |
Synopsis Political Brands by : Ciara Torres-Spelliscy
From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands. This thought provoking book examines how branding is used by citizens to change public policy, from Civil Rights activists in the 1960s to survivors of the 2018 Parkland massacre.
Author |
: Condoleezza Rice |
Publisher |
: Twelve |
Total Pages |
: 302 |
Release |
: 2018-05-01 |
ISBN-10 |
: 9781455542369 |
ISBN-13 |
: 1455542369 |
Rating |
: 4/5 (69 Downloads) |
Synopsis Political Risk by : Condoleezza Rice
From New York Times bestselling author and former U.S. secretary of state Condoleezza Rice and Stanford University professor Amy B. Zegart comes an examination of the rapidly evolving state of political risk, and how to navigate it. The world is changing fast. Political risk-the probability that a political action could significantly impact a company's business-is affecting more businesses in more ways than ever before. A generation ago, political risk mostly involved a handful of industries dealing with governments in a few frontier markets. Today, political risk stems from a widening array of actors, including Twitter users, local officials, activists, terrorists, hackers, and more. The very institutions and laws that were supposed to reduce business uncertainty and risk are often having the opposite effect. In today's globalized world, there are no "safe" bets. POLITICAL RISK investigates and analyzes this evolving landscape, what businesses can do to navigate it, and what all of us can learn about how to better understand and grapple with these rapidly changing global political dynamics. Drawing on lessons from the successes and failures of companies across multiple industries as well as examples from aircraft carrier operations, NASA missions, and other unusual places, POLITICAL RISK offers a first-of-its-kind framework that can be deployed in any organization, from startups to Fortune 500 companies. Organizations that take a serious, systematic approach to political risk management are likely to be surprised less often and recover better. Companies that don't get these basics right are more likely to get blindsided.
Author |
: Noam Lupu |
Publisher |
: Cambridge University Press |
Total Pages |
: 265 |
Release |
: 2016-01-15 |
ISBN-10 |
: 9781107073609 |
ISBN-13 |
: 110707360X |
Rating |
: 4/5 (09 Downloads) |
Synopsis Party Brands in Crisis by : Noam Lupu
Party Brands in Crisis offers a new way of thinking about how the behavior of political parties affects voters' attachments.
Author |
: Christopher Pich |
Publisher |
: Routledge |
Total Pages |
: 166 |
Release |
: 2020-12-17 |
ISBN-10 |
: 9781000257946 |
ISBN-13 |
: 1000257940 |
Rating |
: 4/5 (46 Downloads) |
Synopsis Political Branding by : Christopher Pich
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives. It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action. This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
Author |
: Christopher Pich |
Publisher |
: Routledge |
Total Pages |
: 0 |
Release |
: 2023-09-25 |
ISBN-10 |
: 0367492288 |
ISBN-13 |
: 9780367492281 |
Rating |
: 4/5 (88 Downloads) |
Synopsis Political Branding by : Christopher Pich
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives. It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action. This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
Author |
: Noam Lupu |
Publisher |
: Cambridge University Press |
Total Pages |
: 265 |
Release |
: 2016-01-15 |
ISBN-10 |
: 9781316495377 |
ISBN-13 |
: 131649537X |
Rating |
: 4/5 (77 Downloads) |
Synopsis Party Brands in Crisis by : Noam Lupu
Why have so many established political parties across Latin America collapsed in recent years? Party Brands in Crisis offers an explanation that highlights the effect of elite actions on voter behavior. During the 1980s and 1990s, political elites across the region implemented policies inconsistent with the traditional positions of their party, provoked internal party conflicts, and formed strange-bedfellow alliances with traditional rivals. These actions diluted party brands and eroded voter attachment. Without the assured support of a partisan base, parties became more susceptible to short-term retrospective voting, and voters without party attachments deserted incumbent parties when they performed poorly. Party Brands in Crisis offers the first general explanation of party breakdown in Latin America, reinforcing the interaction between elite behavior and mass attitudes.
Author |
: Alexander Hertel-Fernandez |
Publisher |
: Oxford University Press |
Total Pages |
: 361 |
Release |
: 2018 |
ISBN-10 |
: 9780190629892 |
ISBN-13 |
: 0190629894 |
Rating |
: 4/5 (92 Downloads) |
Synopsis Politics at Work by : Alexander Hertel-Fernandez
Politics at Work documents how and why U.S. employers are increasingly recruiting their own workers into politics-and what such recruitment means for American democracy and public policy.
Author |
: Mona Moufahim |
Publisher |
: Springer Nature |
Total Pages |
: 171 |
Release |
: 2021-10-25 |
ISBN-10 |
: 9783030832292 |
ISBN-13 |
: 3030832295 |
Rating |
: 4/5 (92 Downloads) |
Synopsis Political Branding in Turbulent times by : Mona Moufahim
Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-19 pandemic, national and international tensions, and the proliferation of autocratic, chauvinist, and, at the most extreme, fascist forces around the world all contribute to turbulent political times. Such environments constitute tremendous challenges, but also opportunities for scholars to contribute to an understanding of processes in the political market, using the lens of political branding theories. Authors from various disciplinary backgrounds, including social psychology, marketing, and media and communications, provide commentaries and analyses of branding processes in different national contexts, all characterised by tensions and challenges. The topical and provocative content of the chapters, all focusing on recent political events and phenomena in the political arena, should appeal to researchers, branding practitioners, politicians, and members of the public seeking to deepen their understanding of current events and political branding concepts.
Author |
: Eleonora Pasotti |
Publisher |
: Cambridge University Press |
Total Pages |
: 305 |
Release |
: 2010 |
ISBN-10 |
: 9780521762052 |
ISBN-13 |
: 0521762057 |
Rating |
: 4/5 (52 Downloads) |
Synopsis Political Branding in Cities by : Eleonora Pasotti
This book examines how cities suffering from poor government made a transition to brand politics to break a cycle of inertia.
Author |
: Rick Brandon |
Publisher |
: Simon and Schuster |
Total Pages |
: 328 |
Release |
: 2004-12-06 |
ISBN-10 |
: 9780743262545 |
ISBN-13 |
: 0743262549 |
Rating |
: 4/5 (45 Downloads) |
Synopsis Survival of the Savvy by : Rick Brandon
Discusses how to eliminate unethical behavior at the workplace, demonstrating how to master corporate politics ethically through an understanding of political styles and an application of strategies in such areas as networking and idea promotion.