The perfect gift for any Pokémon master in training! This year's Annual is packed with stories, activities, Pokémon stats and games for fans of all ages. Join Pikachu and all your favourite Pokémon friends for an adventure in the Galar region. With a Pokédex of all the facts about over 150 Pokémon - including Bulbasaur, Charmander, Eevee, Flareon and many more - this is a must-have for ultimate Pokémon Trainers! Complete the puzzles, test your knowledge with the quizzes, navigate the mazes and be crowned Pokémon master in this 2022 Annual!

Welcome to the Official Pok�mon Annual 2018! Pok�mon fans will love reading the stories, tackling the puzzles and challenges and learning key stats and facts to help them decide which Pok�mon will help them win their next battle.

Become the ultimate Pokémon Trainer with the Pokémon Annual 2021! This year's Annual is full of new stories, activities, fun facts and games for fans of all ages. With a full Pokédex of characters from the Alolan region, every fan can become an expert. Includes stories from the latest tv series, puzzles, mazes, quizzes and more! Also available: Pokémon Mini Mazes 9781405296304 Pokémon Pocket Puzzles 9781405296533

Join Ash and his faithful pal Pikachu on their adventures through the Unova region as he battles his way to become a great Pokemon master. A must-have for Pokemon fans, there are plenty of facts to learn about old and new Pokemon in this annual. Includes profiles, stories, activities and a bumper collection of favourite Pokemon, as well as a free Pikachu mask to play with.

What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. Yet this industry generates billions in revenue by thinking creatively about digital distribution, free-to-play content, and phenomena like e-sports and live streaming. What lessons can we draw from its major successes and failures about the future of entertainment? One Up offers a pioneering empirical analysis of innovation and strategy in the video game industry to explain how it has evolved from a fringe activity to become a mainstream form of entertainment. Joost van Dreunen, a widely recognized industry expert with over twenty years of experience, analyzes how game makers, publishers, and platform holders have tackled strategic challenges to make the video game industry what it is today. Using more than three decades of rigorously compiled industry data, he demonstrates that video game companies flourish when they bring the same level of creativity to business strategy that they bring to game design. Filled with case studies of companies such as Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two Interactive, Tencent, and Valve, this book forces us to rethink common misconceptions around the emergence of digital and mobile gaming. One Up is required reading for investors, creatives, managers, and anyone looking to learn about the major drivers of change and growth in contemporary entertainment.

Join Ash and Pikachu for more sunny adventures in the Pok�mon Annual 2019. There's plenty to explore in the Alola region, as Ash's quest to become a Pok�mon Master continues. Discover rare Pok�mon in the Alola A-Z, enjoy action-packed stories and try your hand at fun puzzles and activities including sodoku games, step-by-step instructions for drawing Rowlet, mazes, spot the difference puzzles, word searches, making your very own Litten mask and much more! The Pok�mon Annual 2019 is a must-have gift for all Pok�mon fans.

Meet the Galar region Pokemon! The Handbook to the Galar Region has all the stats and facts kids need to know about the Pokemon from Sword and Shield, the games for Nintendo Switch. Welcome to the Galar region! Every amazing Pokemon featured in the Sword & Shield video games is included in this comprehensive handbook. You'll discover stats and facts about 400 Pokemon from Alcremie to Zamazenta. It's everything you ever wanted to know about the Pokemon of Galar!