In exploring the history of America's most widely read and influential men's magazine, Elizabeth Fraterrigo hones in on the values, style, and gender formulations put forth in its pages and how they gained widespread currency in American culture.

Launched by Hugh Hefner in 1953, Playboy promoted an image of the young, affluent, single male-the man about town ensconced in a plush bachelor pad, in constant pursuit of female companionship and a good time. Spectacularly successful, this high-gloss portrait of glamorous living and sexual adventure would eventually draw some one million readers each month. Exploring the world created in the pages of America's most widely read and influential men's magazine, Elizabeth Fraterrigo sets Playboy's history in the context of a society in transition. Sexual mores, gender roles, family life, notions of consumption and national purpose-all were in flux as Americans adjusted to the prosperity that followed World War II. Initially, Playboy promised only "entertainment for men," but Fraterrigo reveals that its vision of abundance, pleasure, and individual freedom soon placed the magazine at the center of mainstream debates about sex and freedom, politics and pleasure in postwar America. She shows that for Hugh Hefner, the "good life" meant the "playboy life," in which expensive goods and sexually available women were plentiful, obligations were few, and if one worked hard enough, one could enjoy abundant leisure and consumption. In support of this view, Playboy attacked early marriage, traditional gender arrangements, and sanctions against premarital sex. The magazine also promoted private consumption as a key to economic growth and national well-being, offering tips from "The Playboy Advisor" on everything from high-end stereos and cuff-links to caviar and wine. If we want to understand post-war America, Fraterrigo shows, we must pay close attention to Playboy, its messages about pleasure and freedom, the debates it inspired, and the criticism it drew--all of which has been bound up in the popular culture and consumer society that surround us.

From Playboy to Jay-Z, the racial origins of toxic masculinity and its impact on women, especially Black and “insufficiently white” women More men than ever are refusing loving partnerships and commitment, and instead seeking out “situationships.” When these men deign to articulate what they are looking for in a steady partner, they’ll often rely on superficial norms of attractiveness rooted in whiteness and anti-Blackness. Connecting the past to the present, sociologist Sabrina Strings argues that following the Civil Rights movement and the integration of women during the Second Wave Feminist movement, men aimed to hold on to their power by withholding love and commitment, a basic tenet of white supremacy and male domination, that served to manipulate all women. From pornography to hip hop, women—especially Black and “insufficiently white” women—were presented as gold diggers, props for masturbation, and side-pieces. Using historical research, personal stories, and critical analysis, Strings argues that the result is fuccboism, the latest incarnation of toxic masculinity. This work shows that men are not innately “toxic.” Nor do they hate love, commitment, or sex. Instead, men across race have been working a new code to effectively deny loving partnerships to women who are not pliant, slim, and white as a new mode of male domination.

Offering a surprising new take on a twentieth-century icon, Bachelors and Bunnies goes beyond the smoking jacket and the centerfold to uncover an unlikely ally for the feminist cause.

The real Hugh Hefner-the extraordinary inside story of an American icon "Riveting... Watts packs in plenty of gasp-inducing passages."-Newark Star Ledger "Like it or not, Hugh Hefner has affected all of us, so I treasured learning about how and why in the sober biography."-Chicago Sun Times "This is a fun book. How could it not be? Watts aims to give a full account of the man, his magazine and their place in social history. Playboy is no longer the cultural force it used to be, but it made a stamp on society."-Associated Press "In Steven Watts' exhaustive, illuminating biography Mr. Playboy, Hefner's ideal for living -- marked by his allegiances to Tarzan, Freud, Pepsi-Cola and jazz -- proves to be a kind of gloss on the Protestant work ethic."-Los Angeles TimesGorgeous young women in revealing poses; extravagant mansion parties packed with celebrities; a hot-tub grotto, elegant smoking jackets, and round rotating beds; the hedonistic pursuit of uninhibited sex. Put these images together and a single name springs to mind-Hugh Hefner. From his spectacular launch of Playboy magazine and the dizzying expansion of his leisure empire to his recent television hit The Girls Next Door, the publisher has attracted public attention and controversy for decades. But how did a man who is at once socially astute and morally unconventional, part Bill Gates and part Casanova, also evolve into a figure at the forefront of cultural change?In Mr. Playboy, historian and biographer Steven Watts argues that, in the process of becoming fabulously wealthy and famous, Hefner has profoundly altered American life and values. Granted unprecedented access to the man and his enterprise, Watts traces Hef's life and career from his midwestern, Methodist upbringing and the first publication of Playboy in 1953 through the turbulent sixties, self-indulgent seventies, reactionary eighties, and traditionalist nineties, up to the present. He reveals that Hefner, from the beginning, believed he could overturn social norms and take America with him.This fascinating portrait illustrates four ways in which Hefner and Playboy stood at the center of several cultural upheavals that remade the postwar United States. The publisher played a crucial role in the sexual revolution that upended traditional notions of behavior and expectation regarding sex. He emerged as one of the most influential advocates of a rapidly developing consumer culture, flooding Playboy readers with images of material abundance and a leisurely lifestyle. He proved instrumental-with his influential magazine, syndicated television shows, fashionable nightclubs, swanky resorts, and movie and musical projects-in making popular culture into a dominant force in many people's lives. Ironically, Hefner also became a controversial force in the movement for women's rights. Although advocating women's sexual freedom and their liberation from traditional family constraints, the publisher became a whipping boy for feminists who viewed him as a prophet for a new kind of male domination.Throughout, Watts offers singular insights into the real man behind the flamboyant public persona. He shows Hefner's personal dichotomies-the pleasure seeker and the workaholic, the consort of countless Playmates and the genuine romantic, the family man and the Gatsby-like host of lavish parties at his Chicago and Los Angeles mansions who enjoys well-publicized affairs with numerous Playmates, the fan of life's simple pleasures who hobnobs with the Hollywood elite.Punctuated throughout with descriptions and anecdotes of life at the Playboy Mansions, Mr. Playboy tells the compelling and uniquely American story of how one person with a provocative idea, a finger on the pulse of popular opinion, and a passion for his work altered the course of modern history. Spans from Hefner's childhood to the launch of Playboy magazine and the expansion of the Playboy empire to the present Puts Hefner's life and work into the cultural context of American life from the mid-twentieth-century onwards Contains over 50 B/W and color photos, including an actual fold-out centerfold

Nelson Algren was a renowned Chicago writer known for his social commentary and his novels like The Man with the Golden Arm and A Walk on the Wild Side. Although he continues to be remembered almost exclusively for his novels, this book aims to highlight the value and influence of his short form works. Before he died in 1981, Algren had amassed a genre-defying body of work, including short stories, articles, poems and book reviews. The present book features a comprehensive analysis and discussion of Algren's lost literature, including everything but his novels. One of the pieces covered is a masterpiece of race relations written in 1950, more than 60 years before the galvanization of the Black Lives Matter movement. Another is a scathing poem about Algren's transatlantic love affair with Simone de Beauvoir. Both items are reprinted in the book courtesy of the Algren estate. This book also includes references to Algren's works that have yet to be studied by Algren scholars.

An illuminating biography of the man who taught Americans “how to win friends and influence people” Before Stephen Covey, Oprah Winfrey, and Malcolm Gladwell there was Dale Carnegie. His book, How to Win Friends and Influence People, became a best seller worldwide, and Life magazine named him one of “the most important Americans of the twentieth century.” This is the first full-scale biography of this influential figure. Dale Carnegie was born in rural Missouri, his father a poor farmer, his mother a successful preacher. To make ends meet he tried his hand at various sales jobs, and his failure to convince his customers to buy what he had to offer eventually became the fuel behind his future glory. Carnegie quickly figured out that something was amiss in American education and in the ways businesspeople related to each other. What he discovered was as simple as it was profound: Understanding people’s needs and desires is paramount in any successful enterprise. Carnegie conceived his book to help people learn to relate to one another and enrich their lives through effective communication. His success was extraordinary, so hungry was 1920s America for a little psychological insight that was easy to apply to everyday affairs. Self-help Messiah tells the story of Carnegie’s personal journey and how it gave rise to the movement of self-help and personal reinvention.

Reducing Bodies: Mass Culture and the Female Figure in Postwar America explores the ways in which women in the years following World War II refashioned their bodies—through reducing diets, exercise, and plastic surgery—and asks what insights these changing beauty standards can offer into gender dynamics in postwar America. Drawing on novel and untapped sources, including insurance industry records, this engaging study considers questions of gender, health, and race and provides historical context for the emergence of fat studies and contemporary conversations of the "obesity epidemic."

How did Americans come to believe that working at home is feasible, productive, and desirable? Easy Living examines how the idea of working within the home was constructed and disseminated in popular culture and mass media during the twentieth century. Through the analysis of national magazines and newspapers, television and film, and marketing and advertising materials from the housing, telecommunications, and office technology industries, Easy Living traces changing concepts about what it meant to work in the home. These ideas reflected larger social, political-economic, and technological trends of the times. Elizabeth A. Patton reveals that the notion of the home as a space that exists solely in the private sphere is a myth, as the social meaning of the home and its market value in relation to the public sphere are intricately linked.

Mara L. Keire’s history of red-light districts in the United States offers readers a fascinating survey of the business of pleasure from the 1890s through the repeal of Prohibition in 1933. Anti-vice reformers in the late nineteenth century accepted that complete eradication of disreputable pleasure was impossible. Seeking a way to regulate rather than eliminate prostitution, alcohol, drugs, and gambling, urban reformers confined sites of disreputable pleasure to red-light districts in cities throughout the United States. They dismissed the extremes of prohibitory law and instead sought to limit the impact of vice on city life through realistic restrictive measures. Keire’s thoughtful work examines the popular culture that developed within red-light districts, as well as efforts to contain vice in such cities as New Orleans; Hartford, Connecticut; New York City; Macon, Georgia; San Francisco; and El Paso, Texas. Keire describes the people and practices in red-light districts, reformers' efforts to limit their impact on city life, and the successful closure of the districts during World War I. Her study extends into Prohibition and discusses the various effects that scattering vice and banning alcohol had on commercial nightlife.