Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.

The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that’s handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea creatively? When the quality of our words really matters, Persuasive Writing can help. It features a simple, three-step process for mastering the principles of written business communication. First: define the purpose of the message. Second: organize the necessary information. Third: support your opinions with solid proof. The CD-ROM that comes with the book contains additional tools, tips, and tricks so any business professional can develop an effective personal writing style.

From the former New York Times Op-Ed page editor, a definitive and entertaining resource for writers of every stripe on the neglected art of persuasion. In the tradition of The Elements of Style comes Trish Hall’s essential new work on writing well—a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. As the person in charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas—but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers—laid out in illuminating chapters such as “Cultivate Empathy,” “Abandon Jargon,” and “Prune Ruthlessly.” Combining boisterous anecdotes with practical advice (relayed in “tracked changes” bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.

Hilarious notes between a son and his mom show how kid logic can be very persuasive. Alex just has to convince his mom to let him have an iguana, so he puts his arguments in writing. He promises that she won't have to feed it or clean its cage or even see it if she doesn't want to. Of course Mom imagines life with a six-foot-long iguana eating them out of house and home. Alex's reassures her: It takes fifteen years for an iguana to get that big. I'll be married by then and probably living in my own house His mom's reply: How are you going to get a girl to marry you when you own a giant reptile? Kis will be in hysterics as the negotiations go back and forth through notes, and the lively, imaginative illustrations showing their polar opposite dreams of life with an iguana take the humor to even higher heights.

Advanced Legal Writing: Theories and Strategies in Persuasive Writing is exceptionally well suited for use in upper level Legal Writing courses that focus on strategy.The author's distinctive approach: - emphasizes persuasive writing strategies and explores specific techniques for legal writers - combines theory with practicality by taking an interdisciplinary approach - avoids a "documents-based" approach, going beyond the trial or appellate brief to identify effective strategies for a broad range of documents and settings - follows a consistent format, offering for each writing strategy: - an explanation of its nature and characteristics - an account of the theoretical principles that explain their effectiveness - detailed "how-to" guidelines for students to use in their own writing - numerous examples of proper use of the strategy and exercises - consideration of ethical implications - a thorough Teacher's ManualThe book is divided into five main parts that cover: - literary references and their value in persuasive writing - the three basic processes of persuasion: logic and rational argument, emotional argument, and establishing credibility - rhetorical style - persuasive writing strategies based on psychology theory - the ethics and morality of persuasionBe sure to review Advanced Legal Writing: Theories and Strategies in Persuasive Writing before you make an adoption decision for your course.

Children have voices that need to be heard and ideas that need to be understood. Building on this premise Sarah describes why you should try a persuasive writing unit of study, describes two units of study for the primary classroom, and lists tips and ideas for helping students get their persuasive writing out into the world. A Quick Guide to Teaching Persuasive Writing is part of the Workshop Help Desk series. About the Workshop Help Desk series The Workshop Help Desk series is designed for teachers who believe in workshop teaching and who have already rolled up their sleeves enough to have encountered the predictable challenges. If you've struggled to get around quickly enough to help all your writers, if you've wondered how to tweak your teaching to make it more effective and lasting, if you've needed to adapt your teaching for English learners, if you've struggled to teach grammar or nonfiction writing or test prep...if you've faced these and other specific, pressing challenges, then this series is for you. Provided in a compact 5" x 7" format, the Workshop Help Desk series offers pocket-sized professional development. For a comprehensive overview of the Units of Study in Opinion/Argument, Information, and Narrative series, including sample minilessons, sample videos, videos, frequently asked questions and more, visit UnitsofStudy.com.

A hilarious companion to I Wanna Iguana. Ever since their baby sister came along, Alex has been forced to share a room with his little brother, Ethan, and it's a nightmare. Ethan always breaks stuff, snores like a walrus, and sticks crayons up his nose. No hardworking, well-behaved, practically grown-up boy like Alex should have to put up with that! Writing letters to his mom convinced her to let him get his pet iguana, so Alex puts pencil to paper again, this time determined to get his own room. Though all of his powers of persuasion can't get his dad to expand the house, he does come through with a fun alternative to give Alex some space of his own.

Brilliant Activities for Persuasive Writing provides activities to help pupils focus on persuasive language. Activities range from writing advertisements and job descriptions to looking at two-sided written arguments and debates.The book is divided into four sections, one for each year of Key Stage 2. Lesson plans are accompanied by photocopiable texts and worksheets. Most of the activities allow for differentiation by outcome and so may be used with he whole class. Extension activities are given to challenge the more able and follow-on activities enable teachers to extend the work further. All the activities are compatible with the National Literacy Strategy.

Designed for lawyers seeking to improve and strengthen their client relationships, this guide offers strategies for effectively communicating with clients. Top lawyers offer their own strategies for speaking and presenting themselves in a way that pleases clients and cultivates their practice. The importance of empathizing with a client's position is stressed and explained, as is creating a long-term business plan for a practice. How to conduct an efficient meeting, tips for creating an interactive legal presentation, and the ethical issues of selling and marketing a firm are also addressed.

Use the latest technology and techniques to craft winning proposals.