As an insurance agent you have a lot going against you. When you understand the psychology of persuasion - what causes one person to say yes to another - helping people fill their insurance needs becomes much easier.

The Kinder Brother^s "how-to" guide for successful client building. This is a must for all Sales Professionals. This book on sales has been specifically written for those in the field of insurance sales. Using illustrations and examples collected over a life time spent training people in the field of insurance, Jack and Garry give you the disciplines, the techniques, the concepts and the process of achieving success in the field of insurance selling. This is a practical book to be applied in the field. You will get immediate results from the techniques explained in this fantastic book.

Would it help your career if people said yes to you 20% more than they do now? How about 30% or 40%? It's possible if you understand how to ethically persuade people. Influence PEOPLE can make that become a reality for you. Brian Ahearn breaks down decades of research into actionable ideas that will have more people saying yes to you more often.

The Most Comprehensive Guide To Successfully Starting Your Insurance Sales Career... No Matter What Insurance Product You Sell... From The Perspective Of A Top Producing Insurance Agent And National Trainer!Did you know that the "ugly" truth of insurance sales is that over 90% of new agents FAIL within their first 12 months of getting their license?The sad truth is that insurance sales is TOUGH, and to succeed, you must have a strategy in place to avoid becoming another statistic.Taking his own experience succeeding AND failing out of insurance sales, David Duford has designed this guide to help new insurance agents navigate the most common pitfalls to selling insurance so you can improve your odds of a successful, lucrative career.The Official Guide To Selling Insurance For New Agents provides the blueprint to optimizing your new career as an insurance agent. This handbook explains:1) How to avoid failure and achieve success.2) How to select the best insurance product to sell.3) How to identify and avoid joining agencies who are NOT working in your best interest.4) A crash-course in understanding how to become a top-producing insurance agent.

Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

When a marketing rep comes into your office or someone from the management team and tells you to, 'Sell the value', how often do you find yourself rolling your eyes? As a former agency owner and now a consultant, I often find myself spouting the same slogan. Why? Because, I have done it and done it quite successfully. Whenever a rep came into my office and told me to sell the value of carrier X, I would think that's something an expensive company would say or an overpriced company, because what else could they say?We've officially entered a hard market cycle in California on the personal lines side, which is strange to even say. The market has tightened up and many carriers are non-renewing or reducing underwriting appetite to not take on a lot of new business in California. This is why I started writing in 2014 and again in 2017, 2018 and 2019. In my estimation our industry is going to see a massive shift over the next 3 or 4 years. A shift from judgement underwriting to block chain and data underwriting. Artificial intelligence has already been underwriting, selling and handling claims for smaller insure-tech companies for the past 4 years. This is a prevalent trend in our industry. But, why?Why? Because, we have shifted our focus from selling peace of mind to selling a price. Why? Because, we have put more value on talking about premium, payments and price, than having hard conversations about protecting assets and families. We have shifted hard on price, and almost every insurance company has followed suit in their marketing efforts. Almost exclusively every billboard, social media ad and print ad espouses X insurance carrier savings you up to 25-43% on your insurance per year. The conversation has shifted in a way that will cannibalize our industry and wrongfully set expectations for consumers.A recent study by insurancequotes.com found that around 80% of consumers self-report in blind surveys that consumers shop or are prompted to shop based on price. This study is congruent with most studies down on consumer behaviour.

Dale Carnegie rightly said, "About 15 percent of one's financial success is due to one's technical knowledge and about 85 percent is due to skill in human engineering." Much of that human engineering comes down to your ability to ethically influence people. Follow the life journey of John Andrews - an ordinary person who became an extraordinary influencer - as he learns how to influence people from mentors, coaches, clients, and colleagues. As you read The Influencer: Secrets to Success and Happiness you will learn 7 secrets that will propel you from ordinary to extraordinary when it comes to your ability to influence people. What you learn will raise your emotional IQ and help make you a better salesperson, coach, and leader. But that's not all; it will help in all of your personal relationships. Here's what you'll learn along the way with John: The influence process to ethically get to YES more often How to employ Robert Cialdini's proven principles of influence without being manipulative Ways to identify and DEAL with different personality types Five steps to tap into the power of active listening Three keys to building better relationships How to help people move past uncertainty and take action The magic of words like because, but, and however Make no mistake about it; the ability to ethically influence people is a skill anyone can learn, practice, and perfect. Let John Andrews show you how to do that then reap the success and happiness that comes with it.

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

In How Any Agent Can Escape the Price Battlefield, Ben Page shares his proven step-by-step method for winning more quality clients BEFORE any talk of price, coverage, service, or value pitch. This isn't theory, it's the result of a 20-year quest to sell more insurance inside of his agencies. It also is NOT what you'd expect. It is NOT the tired old (and limited) advice to sell value. It's unlike anything you're likely to hear from marketing reps, well-meaning managers, or self-proclaimed gurus who aren't in the trenches selling. They often encourage agents to do what Page calls "Pitching for Policies" by making value arguments (i.e., look at all of these benefits for the price!). While Page agrees that value arguments are better than just price quotes, they are nothing compared to the secrets he shares in his book. Section One: Discover the Real Game People aren't really looking for insurance. People aren't really convinced by a proposal (value argument). Discover what they are really looking for, what most agents never give them, and how you can be one of the few that gets what it's about (hint: NOT a value argument). Section Two: Win the Real Game Positioning secrets to attract and win (Who, What, How and Advantages). How to say NO to bad business and leave them still loving you. How smart marketing can turn shoppers into ideal prospects. How nurturing low-cost referrals can help you dominate any niche. Learn about the cause/effect sales chain that most agents ignore. Discover the oft-forgotten investigation phase and how to make it work for you. Turn one of the most pivotal moments in a shoppers' experience to your advantage. Find out why every second from inquiry to connection matters more than nearly all agents realize. How you can Stop the Shop and win a ton of business without your competitors ever knowing. Learn Ben's proven first conversation script to make the sale BEFORE any additional work. Found out how to kill procrastination, improve follow-up, and go from first conversation to bound a lot faster, with less headaches, and in a way that leaves prospects LOVING you. Finally, learn why the presentation is the least important part of the process and how to really win. Section Three: Bonus Learn tips to win any price battles you might find yourself in. This will happen much less as you start winning outside of price or value arguments, but it's good to know! Best tips for leading your sales agents to greatness in ways that few agency owners know about. Find out what makes a good pipeline manager and how it can support your sales efforts. Learn a radically different paradigm that puts the agent, not the proposal, front-and-center in the game to win clients. It's packed with solid little-known principles, strategies, and tactics that can help any insurance agent WIN a lot more quality business in a way that is entirely more fun, many times more effective, and not so driven by price. If you're an insurance agent, sales manager, or agency owner--buy this book. You won't regret it.