The Pro-Life cause is a winning one, and Pro-Life advocates must be able to articulate our powerful and persuasive reasons to anyone who asks. Speaking for the Unborn: 30-Second Pro-Life Rebuttals to Pro-Choice Arguments is designed to make sure Pro-Life advocates are fully prepared for this great challenge. It presents the best rebuttals to every Pro-Choice argument made in support of abortion—rebuttals based on science, the law, reason, social justice and morality. This handbook (and its companion website, SpeakingForTheUnborn.org) is all you will ever need to powerfully and persuasively speak up for those who have no voice of their own.

Pro-Life Advocate Scott Klusendorf Answers the Important Question: "What Are the Unborn?" Pro-life Christians, take heart: the pro-life message can compete in the marketplace of ideas if Christians properly understand and articulate that message. In light of the 50th anniversary of Roe v. Wade, too many Christians do not understand the essential truths of the pro-life position, making it difficult for them to articulate a biblical worldview on issues like abortion, cloning, and embryo research. This second edition of The Case for Life, now with added content, provides intellectual grounding for the pro-life convictions that most evangelicals hold. Author Scott Klusendorf simplifies the debate—the sanctity of life is not a morally complex issue. The debate turns on one key question: What is the unborn? In this timely ebook, Klusendorf teaches readers what the role of the pro-life Christian should be and how to lovingly and winsomely engage in questions and objections. Timely: Covers current hot-button topics related to abortion, cloning, and embryo research Ideal for Christians or Anyone Curious about the Pro-Life Movement: Written for those looking to learn more about the pro-life argument and why it matters Logically Grounded: Klusendorf explains the core of the argument and how to engage in a thoughtful and loving way Additional Content: Includes two new chapters on how to organize material for a pro-life talk and what it means to be pro-life

Winner of a third-place award for popular presentation of the faith by the Catholic Media Association. Have you ever been put on the spot and asked to explain or defend Catholic teaching on sensitive topics such as abortion, same-sex marriage, or the Eucharist? In this straightforward and practical resource, Brandon Vogt, bestselling and award-winning author of Why I Am Catholic(and You Should Be Too) offers essential tools for articulating even the most contentious aspects of your Catholic faith with clarity and confidence. What to Say and How to Say It is based on the content of Brandon Vogt’s ClaritasU—an online community which helps Catholics to understand the Church’s teachings on critical topics, to anticipate the common objections to those issues, and to know how to respond in a calm, clear, and persuasive way. Vogt gives readers the tools to calmly and intelligently discuss these topics, which dip into the Church’s moral, theological, and philosophical teachings. What to Say and How to Say It provides straightforward, memorable talking points for explaining Catholic teaching in the areas of atheism same-sex marriage transgenderism abortion the Eucharist the problem of suffering the veracity of the gospels Each chapter offers you an overview of the topic and a clear explanation of what the Church teaches. Then you’ll learn about the most common contemporary arguments against the Church’s teachings followed by step-by-step instructions for responding intelligently and confidently.

Who deserves human rights? The answer to this question is the crux of all moral and political action in society, and defines our character as individuals and as nations. Aimee Murphy seeks to answer this vital question in this accessible and succinct handbook on the Consistent Life Ethic, a moral philosophy whose central principle is that each and every human being has inherent dignity from conception to natural death, and therefore deserves to live free from violence. Rehumanize: A Vision to Secure Human Rights for All includes a digestible yet systematic analysis of the history, ethics, and public policy surrounding modern issues of dehumanization, and casts a rehumanizing vision of a world beyond violence. Beyond the confines of political parties or religious exclusion, the founder of Rehumanize International communicates an aspiration to an inclusive ideal of a consistent movement of every human standing for every human. Activists, scholars, and leaders young and old will find this resource an indispensable cornerstone for their outreach and advocacy for decades to come.

"Drawing on over a decade as a pro-life organizer, Horn helps you cut through the diversions and obfuscations of the pro-choice side in order to accurately frame the legal, historical, and medical issues surrounding abortion. Then he demonstrates with vivid personal examples from his years of campus activism the importance of being charitable in all abortion debates, no matter how strident the other side might be. For we must be not just warriors for the pro-life cause, he says, but ambassadors for it." --Publisher's description.

Don't worry-almost everyone is. Either we think the subject is too impolite, or we don't want to be branded an intolerant fanatic, or we worry that we won't represent the pro-life side well enough. You can overcome this fear, says Trent Horn in his new book, Persuasive Pro-Life-With a little knowledge and a few proven techniques, you can become a bold and effective apologist for the unborn. Drawing on over a decade as a pro-life activist Horn helps you cut through the diversions and obfuscations of the "pro-choice" side in order to accurately frame the legal, historical, and medical issues. Using vivid real-life examples, he drives home the critical importance of charity-no matter how loud the debate gets. For we must be not just warriors for the pro-life cause, he says, but ambassadors for it. Then Horn leads you on a guided tour of the many types of pro-abortion opponent or inquirer ("the pragmatist" "the skeptic," "the conflicted"), along with more true stories from the field. In each case he teaches you specific approaches-what to say, what not to say, and how to bear yourself-that are custom-tailored to every situation. The struggle over abortion has never been hotter, and the stakes could not be higher. Read Persuasive Pro-Life today and never again be afraid to speak up for the precious and fundamental right to life. Book jacket.

Not sure how to defend pre-born life? Whatever the reason for this fear, it causes many of us to pass up opportunities to speak out on behalf of the unborn. You can overcome this fear, says Trent Horn in this new and revised edition of his bestselling classic. In Persuasive Pro-Life- 2nd Edition, you can become a bold and effective apologist for life. Drawing on the latest developments in the post-Roe landscape, Horn helps you cut through the rhetoric of the pro-choice side in order to accurately frame the legal, historical, and scientific issues surrounding abortion. Then he demonstrates--with vivid personal examples from his years of campus activism, how to be charitable, he offers real-life examples on what to say, and what not to say. We must be not just warriors for the pro-life cause, he says, but ambassadors for it. Read Persuasive Pro-Life- 2nd Edition today, and never again be afraid to speak up for the precious and fundamental right to life.

"Issues in bioethics, medicine, and healthcare continue to plague us - as patients as consumers, as citizens. Here, under one cover, are thirty of the most current and perceptive articles, culled from key medical, ethical, philosophical, legal and theological journals. Dr. Shannon once again offers - to healthcare professionals and students alike - access to this decade's core bioethics questions, a spectrum of viewpoints, and a wealth of insight."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.