"A trailblazer in its day, Typographica is ripe for rediscovery and reappraisal by a new generation of designers and image-makers. Its boundary-blurring fusion of modernist experimentation, visual and concrete poetry, and environmental photography anticipated many of the preoccupations of contemporary designers, artists, and cultural commentators." "Rick Poyner offers a carefully researched and illustrated book, paying tribute to the significant contribution Herbert Spencer and Typographica made to graphic design history."--BOOK JACKET.