NATIONAL BESTSELLER POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them. Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004. A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.

This monumental, profusely illustrated volume by two noted authorities is probably the largest single collection of data on the subject of pearls. Its enormous amount of detailed information covers their origin and history, structure, and form; the pearl fisheries of Asia, Africa, Europe, and the Americas; fascinating facts and lore on pearl-culture and pearl-farming; the gem's mystical and medicinal properties; famous pearl collections around the world; and much more. Over 180 illustrations enhance the highly readable text, sure to intrigue any lover of gems.

Ruby gets a princess-worthy primer on manners in this charming picture book from #1 New York Times bestselling illustrator Robin Preiss Glasser and author Sarah Ferguson, The Duchess of York. Ruby does her best to have good manners—yet no matter her efforts, she just can’t seem to succeed. But when Ruby receives a mysterious surprise invitation to tea with the Queen, she is especially determined to polish her poise. She goes from the postman to her brother to the playground to her parents, trying her hardest to have manners befitting a princess. Will she ever manage to be proper in time for tea at the palace? In this New York Times bestseller, cheerful, elegant text from Sarah Ferguson, The Duchess of York, pairs with Robin Preiss Glasser’s “exuberant illustrations, rendered in her unmistakable Fancy Nancy style (Publishers Weekly)” to create an endearing and gently instructive story about manners.

The Land of Oz: Decades before Dorothy. History has hurried along without anyone noticing. Take a peek behind the Emerald Curtain to see just what happened in Oz before Dorothy arrived. Magic and mayhem, dreams and defiance, secrets and sacrifice abound, defining this new age in the Land of Oz. DISCOVER THE HIDDEN SECRETS OF AN ENCHANTED WORLD Glinda's story begins in the North and takes her across the Land of Oz. She fights wicked witches, woos a wizard, and learns the unimaginable consequences of growing up in a magical land powered by human dreams. This informative guide provides maps, history, and--best of all--stories to explore the adventures of Glinda the Good from her formative years as a rebellious youth, to the wise woman who became the most powerful sorceress in the Land of Oz. Each story selection includes multiple chapters from the published Hidden History of Oz books, giving you unprecedented access to these fantastic adventures. Never-before-seen maps provide a glimpse of the larger world, and chronology takes you back to the beginning, when the faeries enchanted the land and crowned the first Queen of Oz. Explore the magic and mystery of this epic fantasy that builds the foundation for L. Frank Baum's classic story, The Wonderful Wizard of Oz.

Mahlet, a young Ethiopian girl with a gift for storytelling, has a special bond with Yacob, the oldest in her household. When Yacob tells her stories of how he and the other warriors fought in the resistance against the Italian occupation of Ethiopia, Mahlet vows to become the keeper and teller of her family's stories. From the time of Menelik to the present, Mahlet's long voyage through time and space links thousands of stories between Africa and Europe. Intensely personal, this powerful and beautifully narrated novel tells the story of the Italian occupation of Ethiopia as well as of others around the globe who have suffered under colonialism or have been forcibly exiled from their homelands.

Can a Canaanite harlot who made her living enticing men be a fitting wife for a leader of Israel? Shockingly, the Bible’s answer is yes. This 10th anniversary edition of Pearl in the Sand includes new features that will invite you into the untold story of Rahab’s journey from lowly outcast to redeemed child of God. Rahab’s home is built into a wall, a wall that fortifies and protects the City of Jericho. However, other walls surround her too, walls of fear, rejection, and unworthiness… Years of pain and betrayal have wounded Rahab’s heart—she doubts whether her dreams of experiencing true love will ever come true… A woman with a wrecked past—a man of success, of faith... of pride. A marriage only God would conceive! Through the heartaches of a stormy relationship, Rahab and Salmone learn the true source of one another’s worth and find healing in God.

The prophet Nehemiah's cousin can speak numerous languages, keep complex accounts, write on rolls of parchment and tablets of clay, and solve great mysteries. There is only one problem: she's a woman in a man's court. In her early childhood years, Sarah experienced the death of her mother and her father's subsequent emotional distance, and she came to two conclusions: God does not care about me, and my accomplishments are the measure of my worth. Catapulted into the center of the Persian court, Sarah is working too many hours, rubbing elbows with royalty, and solving intrigues for the Queen. Ironically, it isn't failure—but success—that causes Sarah to lose her only source of external validation. Sarah soon learns that she has something of worth to offer beyond her ability with languages and sums; her very being proves to be a blessing to others, particularly the aristocrat Darius, whom she is given to in marriage. Sarah and Darius' story continues in Harvest of Gold. Darius may be able to learn to love his wife, but can he ever learn to trust Sarah and her Lord?

One of the most popular storytellers of all time, V.C. Andrews (Flowers in the Attic, My Sweet Audrina) continues an engrossing saga of psychological suspense with this second book of the Landry Family series—soon to be a Lifetime movie! Fate has whisked Ruby away from a simple life in the Louisiana Bayou but her new riches bring more treachery than happiness in this unputdownable and darkly evocative novel. Even a year removed from living in the bayou, Ruby still wonders at the splendor of her family’s New Orleans mansion. She rejoices in the love of the father she had never known, even as true happiness remains as elusive as swamp mist. Her stepmother sneers at her backwater upbringing, and while discovering she has a twin sister should be a cause for joy, Gisselle has greeted Ruby with nothing but a bitter heart. When Ruby’s father chooses an idyllic boarding school for his daughters’ senior years, a fresh start with Gisselle seems possible. But Ruby’s kind isn’t welcome at Greenwood, and the legendarily strict headmistress plots with her stepmother to make life miserable. Worse, with her twin on a mission to break every school rule, Ruby is left to suffer the humiliating punishments. So when a terrible tragedy leaves Ruby alone in a world that never really wanted her, only her Cajun strength can give her daring escape plan any hope of success. The weather on the bayou was nothing compared to the storm about to tear through her family.