Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term “Public Relations” was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations and uses psychological and organizational change theory to critique paradoxes in public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key concepts, including public interest, relationship management, accountability, stewardship, loyalty, community, and ethics. It also recommends new conceptualizations for understanding the field. This book will be of interest to media, communication, public relations, and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies.

Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term "Public Relations" was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations and uses psychological and organizational change theory to critique paradoxes in public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key concepts, including public interest, relationship management, accountability, stewardship, loyalty, community, and ethics. It also recommends new conceptualizations for understanding the field. This book will be of interest to media, communication, public relations, and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies.

The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Essentially "a public relations handbook", it is one of the best PR books and a complete guide on the creative foundation of their own PR strategy in a cost-effective and timely manner, to achieve growth-driven integrated solutions. The book offers exclusive insights into the modern PR practice, including tangible advice from renowned PR professionals, and provides real-time solutions on how to achieve significant PR results that will boost business growth in a cost and time effective manner. Unlike other PR books, The PR Paradox acts as a hands-on strategic guide for small businesses to achieve their goal implementing a practical and cost-effective PR strategy. Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and informative. Readers can expect to take away from The PR Paradox key learnings that will give the initiate a leg up in the frantically paced world of PR.

We live in a profoundly challenging era for journalists. While the profession has historically taken on the mantle of providing clear, sound information to the public, journalists now face competition from dubious sources online and smear campaigns launched by public figures. In The Power of Journalists, four of the United Kingdom’s foremost journalists—Nick Robinson, Barbara Speed, Charlie Beckett, and Gary Gibbon—give on-the-ground accounts of how they’ve weathered some of the most significant political events of the past five years, including the referendum on Scottish independence and Brexit. These monumental political decisions exposed each journalist to the dangerous vicissitudes of public opinion, and made them all the more certain of their mission. In describing the role of the journalist as truth-teller and protector of impartiality as well as interpreter of controversial facts and trusted source of public opinion, they issue a clarion call for good journalism.

According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases. And yet, looking at the data, two things stand out: Most companies say that personalizing the customer experience is a critical "must have," and they have the statistics to back it up. Very few companies believe they are delivering enough personalized content, or deliver it well. What's holding these companies back from their personalization goals? And how can you avoid the pitfalls and make personalization possible with your own enterprise content? In this book, global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you exactly what it takes to deliver personalized experiences at scale. You'll learn: Why personalized content is imperative to the enterprise Why so many companies fail to deliver - and how to avoid the pitfalls The five dimensions of content standardization How to bring people, technology, and process together The impact of big data and artificial intelligence The only way to deliver personalized content at scale is to automate the process at the point of delivery. And for that to work, you've got to change how you "do" content. The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale shows you how.

All too often, customers take performance--particularly excellent performance--for granted, creating expectations that are difficult to live up to for businesses. The authors provide an entertaining and practical model for building and maintaining high customer loyalty and brand value.

Considers why U.S. society is believed to be less healthy in spite of disproportionate spending on health care, identifying a lack of social services, outdated care allocations, and a resistance to government programs as the problem.

Chinese Media in Africa: Perception, Performance, and Paradox analyzes the debate on Chinese media expansion in Africa and its implication for the African media landscape by engaging with African journalists who train and work in Chinese media organizations based in Africa. Emeka Umejei analyzes how African journalists that enter the sphere of Chinese media, often with libertarian notions of journalism, are able to navigate the collisions and collusions that inform journalism in these settings. Through extensive interviews with African journalists, Umejei explores the constant negotiation of freedoms—including the ability to always work in relation to African reality—within state-controlled media organizations. These interviews bring to light the paradoxical nature of Chinese media organizations that both preach equality with Africa and simultaneously promote Chinese hegemony in the media, highlighting the diverse contours that shape and influence journalism practices in these settings. Scholars of journalism, media studies, African studies, international relations, and sociology will find this book particularly useful.

Featured as Book of the Week by The Wire China in August 2020! If your business has anything to do with China or you simply seek to understand the rise of China, you need to read this book. In The China Paradox, business strategist and historian Dr. Paul G. Clifford uses vivid examples from his deep experience in China to lay bare the delicate and fragile balance of forces which lie at the heart of China’s success. He explains how, against all the odds, the ruling Communist Party boldly led the economic reforms as the surest way to preserve their grip on power. This flourishing of China’s hybrid developmental model is placed firmly in the historical context, shedding light on the legacies that thwarted earlier attempts at change and which today still threaten to render the progress unsustainable. China is taking its place on the world economic stage, displaying business acumen and innovation. But China’s un-reformed political governance, coupled with the challenges resulting from breakneck growth, may hamper the nation’s ability to realize its potential and impact its longer-term prospects. This book is for anyone who needs to understand how China competes, anyone with business or other affairs in China, and anyone involved in foreign trade will benefit from this book. Click to read the author's article on Open Democracy: https://www.opendemocracy.net/en/oureconomy/the-us-should-not-demonize-huawei-it-should-invest-to-compete/ Click here to see a related article in the South China Morning Post: http://www.scmp.com/news/china/policies-politics/article/2134180/reform-or-no-reform-authors-clash-over-chinas-way