Skillful journalism and meticulous scholarship are combined in the full-bodied portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. Writing with verve and objectivity, David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.

For classroom reading teachers and specialists, this unique resource is one of two volumes of "Reading Stories for Comprehension Success" packed with ready-to-use story lessons and activities for building students' reading, comprehension, and writing skills in grades 1 through 6. Volume I, PRIMARY LEVEL, presents 45 detailed lessons, reproducible story selections and questions, and related activities for reading grade levels 1, 2, and 3. Volume II, INTERMEDIATE LEVEL, presents 45 detailed lessons, reproducible story selections and questions, and related activities for reading grade levels 4, 5, and 6. The story lessons and activities in both volumes are designed with modifications for the learning disabled built in. They can be used with all regular and special students in any basal or whole language reading program, and help increase students' confidence, interest, and involvement in learning while growing comprehension skills. You'll find 15 story lessons at each grade level. Each story lesson is organized into the following sections: About the Story: A brief overview introduces the story's topic, e.g., "Fast-Food Computers" (Reading Level 2) or "The Mystery of St. Elmo's Fire" (Reading Level 4). Preview Words: A helpful word list introduces students to any unfamiliar vocabulary. Books to Read: Recommended books relate to the subject of the story lesson. Videos/CD's, Records & Cassettes: These additional resources will help get students hooked into the story lesson. Introductory Activities: Role-playing, card games, crafts projects, and other activities familiarize students with the topics of the story. The Story: Each factual story is designed to capture and hold children's interest and is accompanied by a reproducible full-page picture. Questions: Specially designed comprehension questions require students to think out their answer and respond with complete, written sentences. Extension Activities: Projects, plays, and a variety of other activities allow the student to experience the subject beyond the story. Each grade-level volume also includes a special introduction offering detailed suggestions for using "Reading Stories for Comprehension Success" with students of all abilities. This covers teaching strategies, reading ability guidelines, sentence writing lessons, and directions for effective use of the pre-tests, teacher lesson plans, and student data sheets. In short, "Reading Stories for Comprehension Success" gives you a single developmental program you can use with all of the regular and special students in your classroom. It provides maximum flexibility in lesson preparation and the freedom to base each lesson on your students' needs.

Includes entries for maps and atlases.