Secret lunches, off-the-record briefings, the leaking of confidential information and tightly-organised media launches - the well-known world of modern political spin. But is this really a new phenomenon or have politicians been manipulating the press for as long as newspapers have existed? In this important new book, Paul Brighton shows that spin is not something dreamed up by modern, media-savvy politicians. In fact, it was one of the best-kept political secrets of the eighteenth and nineteenth centuries. From Peel and Palmerston to Gladstone and Disraeli, Prime Ministers have all tried to manipulate the press to a greater or lesser extent. Brighton uncovers the covert contacts between Westminster and Fleet Street and reveals how the Victorian occupants of 10 Downing Street secretly conveyed their viewpoints via the newspapers. For the first time, "Original Spin" tells the whole, unvarnished, story.

Music's top journalists celebrate "Spin" magazine's 20th anniversary with original essays tracing the history of alternative rock.

This thesis presents an exact theoretical study of dynamical correlation functions in different phases of a two-dimensional quantum spin liquid. By calculating the dynamical spin structure factor and the Raman scattering cross section, this thesis shows that there are salient signatures—qualitative and quantitative—of the Majorana fermions and the gauge fluxes emerging as effective degrees of freedom in the exactly solvable Kitaev honeycomb lattice model. The model is a representative of a class of spin liquids with Majorana fermions coupled to Z2 gauge fields. The qualitative features of the response functions should therefore be characteristic for this broad class of topological states.

This book is a printed edition of the Special Issue "Higher Spin Gauge Theories" that was published in Universe

We're all familiar with the warning, "Don't believe everything you see or hear." Bill Press, the popular co-host of CNN's Crossfire, will have you wondering whether you should believe anything at all. Spin -- intentional manipulation of the truth -- is everywhere. It's in the White House, in the courtrooms, in headlines and advertising slogans. Even couples on dates -- not to mention book jackets -- are guilty of spin. Now, analyst Bill Press freeze-frames the culture of spin to investigate what exactly spin is, who does it and why, and its impact on American society as a whole. Depending upon who is doing it, spinning can mean anything from portraying a difficult situation in the best possible light to completely disregarding the facts with the intent of averting embarrassment or scandal. Using examples drawn from recent history -- the Clinton presidency, the Florida recount, and the Bush White House -- Press first probes spin's favorite haunt: politics. In addition to surveying the incarnations of spin in the fields of journalism, law, and advertising, Press also chews on the spin of sex and "dating," a word that has become the very embodiment of spin. Perhaps surprisingly, however, Press argues that spin isn't all bad, and that without it the harsh truths of our times might be too tough to swallow. With the same keen sense of humor that helped make CNN's Crossfire television's premier debate show and the limited run of The Spin Room so popular, Press turns the tables on the prime purveyors of spin -- called spin doctors -- noting some of their biggest guffaws and blunders. As Press notes, it has become abundantly clear that the twenty-first century, beginning as it has with a president who was "spun into office," will be a fertile stomping ground for spin.

Everywhere, things spin--wheels turn, motors hum, tornadoes roar. This book explains the history and basic physics of spinning objects, from yo-yos, drills, propellers, and washing machines, to ballet dancers, dust devils, and bacteria. The book gives instructive, entertaining accounts of everyday sights: Does a curve ball really curve? Why do figure skaters tuck in their arms? Can you make a disposable pen fly? How does a falling cat always land on its feet? Answers to these questions (and many others) tell the amazing story of things that spin.

This reference work on Spin in Organics contains four volumes dedicated to spin injection, spin transport, spin pumping, organic magnetic field effect, and molecular spintronics. The field of Organic Spintronics has accelerated and matured in the last dozen years with the realization of an organic spin-valve (in 2004) and magneto-resistance and magneto-electroluminescence in organic optoelectronic devices (2006).The book series is comprehensive in that it summarizes all aspects of Organic Spintronics to date. The first two volumes deal with spin injection, spin transport, spin manipulation and spin pumping into organic semiconductors. The main device that is thoroughly discussed here is the organic spin-valve, where spinterface states at the interface between the organic semiconductor and the ferromagnetic (FM) electrode has been the focus of many chapters. An interesting emerging subject is the role of chirality in the organic layer of the device. A relatively new method of achieving spin aligned carriers in organic semiconductors is spin pumping, where magnons in the FM substrate generate spin aligned carriers in the organic layer at the FM/organic interface.The third volume deals mainly with magnetic field effect in organic devices. Several spin-mixture processes that lead to magnetic field effect in devices and films are thoroughly discussed, such as hyperfine interaction, direct spin-orbit coupling, indirect spin-orbit coupling via Δg, triplet-triplet annihilation, and thermal spin alignment. The similarity between the magnetic field effect obtained in optoelectronic devices based on organic semiconductors and the novel hybrid organic-inorganic semiconductors is also a subject of intense interest. The fourth volume deals with spin in molecular films and devices. It includes thorough discussion of spin exchange interaction that leads to organic ferromagnets, as well as manifestation of various spin interactions in thin molecular films and devices.

True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.