In Organizational Approaches to the Works of Joss Whedon, Andrew F. Herrmann offers an in-depth analysis of the connections between communication, organization, gender, discourse, and ethics in the works of Joss Whedon. Herrmann examines how characters go to work in organizations, how characters fight against organizations, and how some organizations themselves are characters. Whedon’s works offer both popular and scholarly appeal, often including portrayals of organizations, such as The Union of Allied Planets in Firefly and Serenity and S.H.I.E.L.D. in The Avengers and Agents of S.H.I.E.L.D. Herrmann argues that by looking at how Whedon portrays these organizations—including the ways in which employees are impacted by their organizations and how decision-making is affected by gender, masculinity, and economic discourses—we can gain fresh insights into our own working lives. Scholars of film studies, organizational communication, gender, rhetoric, and ethics will find this book particularly useful.

This book offers an in-depth analysis of the connections between communication, organization, gender, discourses, and ethics in the works of Joss Whedon. It examines how characters go to work in them, how characters fight against them, and how some organizations themselves are characters.

"The preceding quote speaks to a shift in how many are thinking about the purpose and practice of scholarly research. Today, more people view research that is inaccessible to public audiences and disconnected from public needs, to be of little value. While public scholarship has always existed, and been a regular part of the academic/public discourse since the 1960s (Denzin & Giardina, 2018), it has gained considerable attention over the past two decades. This is significant as it has ushered in largescale debates about the nature and role of academic research in society. These debates have occurred in both academic and nonacademic communities"--

For nearly 40 years researchers have been using narratives and stories to understand larger cultural issues through the lenses of their personal experiences. There is an increasing recognition that autoethnographic approaches to work and organizations add to our knowledge of both personal identity and organizational scholarship. By using personal narrative and autoethnographic approaches, this research focuses on the working lives of individual people within the organizations for which they work. This international handbook includes chapters that provide multiple overarching perspectives to organizational autoethnography including views from fields such as critical, postcolonial and queer studies. It also tackles specific organizational processes, including organizational exits, grief, fandom, and workplace bullying, as well as highlighting the ethical implications of writing organizational research from a personal narrative approach. Contributors also provide autoethnographies about the military, health care and academia, in addition to approaches from various subdisciplines such as marketing, economics, and documentary film work. Contributions from the US, the UK, Europe, and the Global South span disciplines such as organizational studies and ethnography, communication studies, business studies, and theatre and performance to provide a comprehensive map of this wide-reaching area of qualitative research. This handbook will therefore be of interest to both graduate and postgraduate students as well as practicing researchers. Winner of the 2021 National Communication Association Ethnography Division Best Book Award Winner of the 2021 Distinguished Book on Business Communication Award, Association for Business Communication

Writing Philosophical Autoethnography is the result of Alec Grant’s vision of bringing the disciplines of philosophy and autoethnography together. This is the first volume of narrative autoethnographic work in which invited contributing authors were charged with exploring their issues, concerns, and topics about human society, culture, and the material world through an explicitly philosophical lens. Each chapter, while written autoethnographically, showcases sustained engagement with philosophical arguments, ideas, concepts, theories, and corresponding ethical positions. Unlike much other autoethnographic work, within which philosophical ideas often appear to be "grafted on" or supplementary, the philosophical basis of the work in this volume is fundamental to its shifting content, focus, and context. The narratives in this book, from scholars working in a range of disciplines in the humanities and human sciences, function as narrative, conceptual, and analytical exemplars to act as a guide for autoethnographers in their own writing, and suggest future directions for making autoethnography more philosophically rigorous. This book is suitable for students and scholars of autoethnography and qualitative methods in a range of disciplines, including the humanities, social and human sciences, communication studies, and education.

The second edition of the award-winning Handbook of Autoethnography is a thematically organized volume that contextualizes contemporary practices of autoethnography and examines how the field has developed since the publication of the first edition in 2013. Throughout, contributors identify key autoethnographic themes and commitments and offer examples of diverse, thoughtful, effective, applied, and innovative autoethnography. The second edition is organized into five sections: In Section 1, Doing Autoethnography, contributors explore definitions of autoethnography, identify and demonstrate key features of autoethnography, and engage philosophical, relational, cultural, and ethical foundations of autoethnographic practice. In Section 2, Representing Autoethnography, contributors discuss forms and techniques for the process and craft of creating autoethnographic projects, using various media in/as autoethnography, and marking and making visible particular identities, knowledges, and voices. In Section 3, Teaching, Evaluating, and Publishing Autoethnography, contributors focus on supporting and supervising autoethnographic projects. They also offer perspectives on publishing and evaluating autoethnography. In Section 4, Challenges and Futures of Autoethnography, contributors consider contemporary challenges for autoethnography, including understanding autoethnography as a feminist, posthumanist, and decolonialist practice, as well as a method for studying texts, translations, and traumas. The volume concludes with Section 5, Autoethnographic Exemplars, a collection of sixteen classic and contemporary texts that can serve as models of autoethnographic scholarship. With contributions from more than 50 authors representing more than a dozen disciplines and writing from various locations around the world, the handbook develops, refines, and expands autoethnographic inquiry and qualitative research. This text will be a primary resource for novice and advanced researchers alike in a wide range of social science disciplines.

As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Situated at the intersection of library and information science (LIS), Wikipedia studies, and fandom studies, this book is a digital (auto)ethnography that documents the information behavior of Wikipedia “fan editors”—that is, individuals who edit articles about pop culture media. Given Wikipedia’s prominence in LIS and fan studies scholarship, both as one of the world’s most heavily used reference sources and as an important archive for fan communities, fan editors are a crucial component of this ecosystem as some of Wikipedia’s most active contributors. Through a combination of fieldwork observations, insight from key informants, and the author’s own experiences as a Wikipedia editor, this monograph provides a rich articulation of fan editor information behavior and offers a significant contribution to scholarship in a number of fields. Scholars of library and information science, media studies, fandom studies, and popular culture will find this book of particular interest.

Drawing on examples from across the continent, this volume examines socially significant aspects of contemporary African popular culture—including music cultures, fandoms, and community, mass, and digital media—to demonstrate how neoliberal politics and market forces shape the cultural landscape and vice versa. Contributors investigate the role that the media, politicians, and corporate interests play in shaping that landscape, highlight the crucial role of the African people in the production and circulation of popular culture more broadly, and, furthermore, demonstrate how popular culture can be used as a tool to resist oppressive regimes and challenge power structures in the African context. Scholars of political communication, cultural studies, and African studies will find this book particularly useful.

This edited collection explores the malleability and influence of body image, focusing particularly on how media representation and popular culture’s focus on the body exacerbates the crucial social influence these representations can have on audiences’ perceptions of themselves and others. Contributors investigate the cultural context and lived experiences of individuals’ relationships with their bodies, going beyond examination of the thin, ideal body type to explore the emerging representations and portrayals of a diverse set of body types across the media spectrum, paving the way for future research on this topic. Scholars of media studies, popular culture, and health communication will find this book particularly useful.