This book aims to provide an account of both what and how onomatopoeia communicate by applying ideas from the relevance theoretic framework of utterance interpretation. It focuses on two main aspects of the topic: the contribution that onomatopoeia make to communication and the nature of multimodal communication. This is applied in three domains (food discourse, visual culture in Asia and translation) in the final sections of the book. It will be of interest to scholars working in the fields of pragmatics, semantics, cognitive linguistics, stylistics, philosophy of language, literature, translation, and Asian studies.

Machine generated contents note: 1. Introduction; 2. Phonological motivation in language evolution and development; 3. Phonetic symbolism; 4. Onomatopoeia; 5. Rhyme and alliteration in blends and compounds; 6. Words, words, words: rhyme and repetition in multi-word expressions; 7. Conclusions: the piggy in the middle.

This book examines audiovisual translation (AVT) practices that fall outside conventional AVT norms, drawing on work from relevance theory to highlight alternative perspectives and make the case for a multidisciplinary approach to AVT. The volume focuses on creative subtitling – otherwise known as 'text-on-screen' – through the lens of relevance theory, a cognitively grounded theory of communication. Sasamoto explores the ways in which a relevance theoretic approach can provide an analytical framework for a better understanding of the interaction between 'text-on-screen' and viewers' interpretation processes and, in turn, how media producers, professional or otherwise, use 'text-on-screen' to engage viewers in innovative ways. The volume looks at such forms as telop, creative text use on screen, and forms of user-generated text-on-screen. The book introduces a new dimension to work on cognative pragmatics and the wider applications of relevance theory in multimodal communication and AVT, making it of interest to scholars in these disciplines.

"This book provides an innovative and insightful analysis of onomatopoeia, and it is an original and convincing application of the relevance-theoretic pragmatic framework. It combines a strong theoretical argument with discussion of real-world examples and applications. I recommend it to anyone with an interest in expressive or persuasive writing (advertising discourse, food writing etc.), and it will also be of interest to those working on translation." Kate Scott, Kingston University, UK This book aims to provide an account of both what and how onomatopoeia communicate by applying ideas from the relevance theoretic framework of utterance interpretation. It focuses on two main aspects of the topic: the contribution that onomatopoeia make to communication and the nature of multimodal communication. This is applied in three domains (food discourse, visual culture in Asia and translation) in the final sections of the book. It will be of interest to scholars working in the fields of pragmatics, semantics, cognitive linguistics, stylistics, philosophy of language, literature, translation, and Asian studies. Ryoko Sasamoto is Associate Professor in the School of Applied Language and Intercultural Studies (SALIS) at Dublin City University, Ireland.

From the outset, this book has evoked strong responses. Its central claim is that given a comprehensive theory of inferential communication, there is no need for a special theory of translation. This has been praised by some as "wise and right" (Dell Hymes) and condemned by others as "astonishing, not to say perverse" (Kirsten Malmkjaer). Gutt's call to move from semiotics to an inferential paradigm of communication remains a challenge for many. The debate continues and so does the demand for the book, resulting in this second edition. There is a 'Postscript' entitled 'A decade later', where the author addresses peer criticism, especially from those involved in the movement of 'translation studies', and attempts to bring out more clearly the unique mandate of translation. New perspectives, such as authenticity, are also introduced. Marginal notes, some tongue-in-cheek, liven up the discussion and new references ensure its currency.

"Knowing that young students are tired of boring lectures on grammar, Woods takes readers to a fictional school in Midland City, where they meet James and Jessica Davis, two young students wrestling with the art and craft of writing. Using storytelling and wordplay, Woods brings in offbeat characters who help the brother and sister succeed with 31 writing techniques and exercises."--Page 4 of cover

The big steam train goes, CHUGGA chugga chugga CHUGGA chugga chugga CHOO CHOOOOOOO! The diesel train goes, "zooosh zooosh ZOOOOOOOOSH ding ding ding!" The American goes, "clang clang clang TOOT TOOT!" All aboard! Take a trip on eight noisy trains as they huff, puff, and toot-toot their way through this lively book! Perfect for the young train enthusiast. Plus, this is the fixed format version, which will look almost identical to the print version. Additionally for devices that support audio, this ebook includes a read-along setting.

This book illustrates the potential of Relevance Theory (RT) in offering a cognitive-pragmatic, cause-effect account of translation and interpreting (T&I), one which more closely engages T&I activity with the mental processes of speakers, listeners, writers, and readers during communicative acts. The volume provides an overview of the cognitive approach to communication taken by RT, with a particular focus on the distinction between explicit and implicit content and the relationship between thoughts and utterances. The book begins by outlining key concepts and theory in RT pragmatics and charting the development of their disciplinary relationship with work from T&I studies. Chapters draw on practical examples from a wide range of T&I contexts, including news media, scientific materials, literary translation, audiovisual translation, conference interpreting, and legal interpreting. The book also explores the myriad applications of RT pragmatics-inspired work and future implications for translation and interpreting research. This volume will be of interest to scholars in T&I studies and pragmatics.

This is the very first publication mapping onomatopoeia in the languages of the world. The publication provides a comprehensive, multi-level description of onomatopoeia in the world’s languages. The sample covers six macro-areas defined in the WALS: Euroasia, Africa, South America, North America, Australia, Papunesia. Each language-descriptive chapter specifies phonological, morphological, word-formation, semantic, and syntactic properties of onomatopoeia in the particular language. Furthermore, it provides information about the approach to onomatopoeia in individual linguistic traditions, the sources of data on onomatopoeia, the place and the function of onomatopoeia in the system of each language.

Despite the fact that they are often crucial to our understanding, the vague, ineffable elements of language use and communication have received much less attention from linguists than the more concrete, effable ones. This has left a range of important questions unanswered. How might we account for the communication of non-propositional phenomena such as moods, emotions and impressions? What type of cognitive response do these phenomena trigger, if not conceptual or propositional? Do creative metaphors and unknown words in second languages and other ‘pointers’ to ‘conceptual regions’ communicate concepts learned from language alone? How might the descriptive ineffability of interjections, free indirect speech etc. be accommodated within a theory of communication? What of those working on the aesthetics of artworks, music and literature? What can evolution tell us about ineffability? The papers in this volume address these fascinating questions head-on. They represent a range of different attempts to answer them and, in so doing, allow us to pose exciting new questions. The aim, to bring the ineffable firmly within the grasp of theoretical pragmatics.