For crafty entrepreneurs, a highly focused guide to using social media and blogging to measurably impact your sales. If you want to earn income from your creative crafts, social media and craft marketing expert Hilary Pullen will help you develop a 360 degree strategy for online networking, outlining the resources and time you need to commit. She will take you through how to identify who you want to connect with, where you will connect with them, and what type of things you want to share and say to them—all with relevant examples and case studies. You’ll see that with a little planning and management, you can learn to love blogging and social media—and experience it not as a chore but an additional way to make use of your natural creativity! “I know what it takes first hand to market your crafts online and Hilary’s book is one of the most detailed marketing books out there for creative business owners . . . If you are looking for a marketing guide to help your craft business thrive, then you need to pick up Hilary’s book.” —Timothy Adam, Handmadeology

This volume provides step-by-step directions for starting a craft business. Topics include: building the brand, price principles, auctions, taking photos, different marketplaces, promotion, and product launching. The authors present an in-depth case study of a crafts business that has achieved financial success in just five years.

With the popularity of Etsy and Pinterest, serious art and craft buyers and sellers are turning to the online world to buy, sell, and promote beautiful homemade creations. But where to start? Solga shows you the pros and cons of all the major art and craft sites, as well as tips for creating your own store online.

Business advice for enterprising crafters, by crafters No one knows more about helping handmade businesses than Hello Craft, the nonprofit trade association for crafty entrepreneurs. Written by the directors of Hello Craft, Handmade to Sell is the most complete, up-to-date, and authoritative guide for DIYers seeking to learn every aspect of selling, marketing, and branding. Based on the Summit of Awesome, Hello Craft’s annual business conference, this book covers topics including: • Developing successful product lines • Copyrights and trademarks • Taking perfect product shots • Using analytics to boost your online sales • Selling at fairs, shows, and other retail outlets • Diversifying income through licensing and teaching • Hiring and outsourcing Throughout, you’ll find expert tips and invaluable strategies and advice from some of the most successful indie crafters and artisans. Whether you’ve only contemplated selling your crafts or want to grow an existing handmade business, Handmade to Sell offers essential guidance for anyone who has ever dreamed of making a living from what they create.

Everything you need to know to run a profitable and satisfying craft business from your home From business and financial planning to marketing your business both online and through traditional outlets, this comprehensive guide provides practical solutions and solid advice on how to tap your creative skills to earn a living. Learn all about business plans, finding supplies on the Internet, publicity, zoning ordinances, and much more. Whatever your goals are, join the thousands of successful crafters, artists, and entrepreneurs, and experience the satisfaction of establishing and building your own home-based craft business. Look for useful charts and worksheets throughout the book, including: Market Survey Form Estimated Start-Up Costs Profit and Loss Projection/Report Balance Sheet Sample Invoice

This comprehensive instruction book relates specifically to businesses falling under the "arts and crafts umbrella"--from decorative art to needlecrafts to production and marketing of sideline products. Includes a collection of human interest stories about problem-solving and anecdotes about running a business. Illustrations.

"Using the workspaces, shops, salons, and 'through-the-keyhole' profiles of some of the world's most successful crafters, readers will learn the best ways to merchandise and sell their items online, at craft fairs, markets, pop-up events, exhibitions, and in shops. Plus, you'll learn how to build a personality-driven brand, create a ... blog or website, improve your photography skills, and analyze your results to help move your business forward into the future"--

Starting A Craft Business is a fresh and innovative inspirational business guidebook for individuals who love to make handcrafted or art items and want to make money while enjoying their talent. Whether the craft artisan is a retired school teacher, vacation bible school craft teacher, disabled professional, or simply a lover of any form of art or craft, this book will help to make their dreams and aspirations of business ownership become a reality.

Turn your crafting into a career! 2015 Crafter's Market is the perfect start to your crafting career. Thousands of artists and writers have relied on us to develop their careers and navigate the changing landscape of their fields using our sister publications, Artist's & Graphic Designer's Market and Writer's Market. For the first time, that same resource is available for crafters! The 2015 Crafter's Market introduces a whole world of possibilities for marketing your craft! Expand your business with these resources: • Complete, up-to-date information for more than 1,000 craft market resources, including craft shows, magazines, book publishers, online marketplaces and more! • Markets for a variety of crafts, including quilting, sewing, knitting, crochet, papercrafting and jewelry making. • Articles on the basics of freelancing--from basic copyright information to tips on promoting your work. • Informative articles on social media marketing, wholesale and consignment sales and pricing your crafts. • Inspiring and informative interviews with successful craft professionals such as Tula Pink and Margot Potter.

From writing a business plan and financing an idea to choosing the most cost-efficient production method and best-suited sales approach, Creating a Successful Crafts Business provides a sound blueprint for turning a beloved hobby into a lucrative career. Written by two experienced craftspeople who have been through the trials, tribulations, and triumphs of running a crafts business, readers will learn, step by step, how to negotiate with bankers, choose the ideal retail location, promote the business on-line, expand into lucrative new markets, and much more. Filled with the infectious spirit of people who have “been there,” this down-to-earth book will bring fledging craft businesses to new levels of profits and success.