NTC's Mass Media Dictionary

NTC's Mass Media Dictionary
Author :
Publisher :
Total Pages : 696
Release :
ISBN-10 : IND:30000036973844
ISBN-13 :
Rating : 4/5 (44 Downloads)

Synopsis NTC's Mass Media Dictionary by : R. Terry Ellmore

Dictionary of Media Literacy

Dictionary of Media Literacy
Author :
Publisher : Bloomsbury Publishing USA
Total Pages : 247
Release :
ISBN-10 : 9781567509366
ISBN-13 : 1567509363
Rating : 4/5 (66 Downloads)

Synopsis Dictionary of Media Literacy by : Ellen Eliceiri

The ^IDictionary of Media Literacy^R is a reference work that contains key concepts, terms, organizations, issues, and individuals of note related to the field of media literacy. Media literacy is an international movement, with many countries developing media literacy programs. This work significantly contributes to the study and understanding of this new and evolving field. In that we all live in a world in which we are inundated by information conveyed through the channels of mass commmunication, this dictionary will be a resource for scholars, students, and individuals seeking to understand information delivered in this context.

Mass Media

Mass Media
Author :
Publisher : Nova Publishers
Total Pages : 292
Release :
ISBN-10 : 1590332628
ISBN-13 : 9781590332627
Rating : 4/5 (28 Downloads)

Synopsis Mass Media by : James B. Martin

Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.

NTC's Mass Media Dictionary

NTC's Mass Media Dictionary
Author :
Publisher : N T C Business Books
Total Pages : 688
Release :
ISBN-10 : 084423186X
ISBN-13 : 9780844231860
Rating : 4/5 (6X Downloads)

Synopsis NTC's Mass Media Dictionary by : R. Terry Ellmore

Mass Communications Research Resources

Mass Communications Research Resources
Author :
Publisher : Routledge
Total Pages : 225
Release :
ISBN-10 : 9781136694554
ISBN-13 : 1136694552
Rating : 4/5 (54 Downloads)

Synopsis Mass Communications Research Resources by : Christopher H. Sterling

This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.

NTC's Dictionary of Advertising

NTC's Dictionary of Advertising
Author :
Publisher : Contemporary Books
Total Pages : 236
Release :
ISBN-10 : 0844234877
ISBN-13 : 9780844234878
Rating : 4/5 (77 Downloads)

Synopsis NTC's Dictionary of Advertising by : Jack G. Wiechmann

Include more than 5,000 definitions of advertising, marketing, and communications terms. This dictionary explains industry and trade acronyms and abbreviations. It is suitable for advertising, marketing, and media practitioners.

The Audiovisual Cataloging Current

The Audiovisual Cataloging Current
Author :
Publisher : Routledge
Total Pages : 394
Release :
ISBN-10 : 9781317951834
ISBN-13 : 1317951832
Rating : 4/5 (34 Downloads)

Synopsis The Audiovisual Cataloging Current by : Sandra K. Roe

Examine crucial issues for audiovisual cataloging-from a variety of perspectives! This vital book addresses both current and historic issues related to audiovisual materials and cataloging. It covers the current cataloging rules for sound recordings (popular music and nonmusic recordings), videorecordings (including DVDs), electronic resources (whether accessed locally or remotely), three-dimensional objects and realia, and kits. Three historical articles chronicle the history of audiovisual catalog in general, the history of cataloging computer files, and the history of The Thesaurus for Graphic Materials. A section on audiovisual materials and subject access issues includes a chapter which proposes form/genre terms for moving-image materials and a special library’s creation and use of a new thesaurus and its availability to assist online catalog users. Finally, four contributions examine audiovisual materials and cataloging from the perspectives of different library types: school, public, academic, and special. The Audiovisual Cataloging Current provides case studies that show: how the National Library of Medicine produces, collects, and catalogs non-print materials the differences between the Moving Image Genre-Form Guide and Library of Congress Subject Headings, with recommendations for improving LCSH as a tool and an exhaustive list of LCSH terms how libraries and organized cataloging groups developed the Chapter 9 descriptive cataloging rules in AACR2 how the Westchester Library System created a user-friendly online catalog for audiovisual materials how the Illinois Fire Service Library improved firefighters’subject access to nonprint fire emergency materials how the National Library of Medicine promotes audiovisual formats and much more!

Journalism

Journalism
Author :
Publisher : Bloomsbury Publishing USA
Total Pages : 310
Release :
ISBN-10 : 9780313058844
ISBN-13 : 0313058849
Rating : 4/5 (44 Downloads)

Synopsis Journalism by : Jo A. Cates

Journalism: A Guide to the Reference Literature is a critically annotated bibliographic guide to print and electronic sources in print and broadcast journalism. The first edition was published in 1990; the second in 1997. It has been described as one of the critical reference sources in journalism today, and it is a key bibliographic guide to the literature. Choice magazine called it a benchmark publication for which there are no comparable sources. The format is similar to the second edition. What makes this edition significantly different is the separation of Commercial Databases and Internet Resources. Commercial Databases includes standard fee-based resources. The new chapter on Internet sources features Web-based resources not included in the commercial databases chapter as well as portals, other online files, listservs, newsgroups, and Web logs/blogs. All chapters have been revised, and there are significant revisions in Directories, Yearbooks, and Collections; Miscellaneous Sources; Core Periodicals; Societies and Associations; and Research Centers and Archives. The second edition has 789 entries. The third edition contains almost 1,000 entries. James Carey of Columbia University, who provided the foreword for the first two editions, has updated his foreword for this edition.

NTC's Dictionary of American English Phrases

NTC's Dictionary of American English Phrases
Author :
Publisher : National Textbook Company
Total Pages : 580
Release :
ISBN-10 : 0844208485
ISBN-13 : 9780844208480
Rating : 4/5 (85 Downloads)

Synopsis NTC's Dictionary of American English Phrases by : Richard A. Spears

"NTC's Dictionary of American English phrases, " by Richard A. Spears, Ph.D., provides more than 15,000 examples of usage for approxiamtely 7,000 common and useful American English expressions.

Encyclopedia of Public Relations

Encyclopedia of Public Relations
Author :
Publisher : SAGE Publications
Total Pages : 1138
Release :
ISBN-10 : 9781452276229
ISBN-13 : 1452276226
Rating : 4/5 (29 Downloads)

Synopsis Encyclopedia of Public Relations by : Robert L. Heath

When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.