In this splendidly illustrated book, graphic designer R. Roger Remington and art historian Barbara Hodik profile the careers and contributions of nine men who shaped American graphic design from the 1930s to the 1950s: Mehemed Fehmy Agha, Alexey Brodovitch, Charles Coiner, William Golden, Lester Beall, Will Burtin, Alvin Lustig, Ladislav Sutnar, and Bradbury Thompson. The book explores each designer's milieu, education, personal philosophy of design, body of work, client relations, and problem-solving approaches. The more than 200 illustrations, 55 in color, are drawn from almost every medium of graphic expression, including posters, advertisements, magazines, book jackets, business graphics, and signage. Both authors teach at Rochester Institute of Technology. R. Roger Remington is professor of graphic design and Barbara J. Hodik is professor of art history.

Presents an account of a key period in American graphic design as it manifested itself in various media, covering major historical influences and significant works.

This is an inventive a well-researched study which explores the production and consumption of graphic design in Europe.

In full color, with over 750 images to enhance and clarify the concepts, this thought-provoking resource is for graphic designers, professors, and students. This Third Edition, wholly revised and updated with essays on design thinking by seven industry leaders and a wealth of new images, provides designers, art directors, and students—regardless of experience—with a unique approach to thoughtful, convincing design. In full color with guidance on the rules of design and how to break them for the reader’s benefit. Contributing essayists are Niklaus Troxler, Geray Gençer, Ashley Schofield, Brian D. Miller, Fons Hickman, Max Shangle, and Tad Crawford. The Elements of Graphic Design, Third Edition describes how to: • Employ white space as a significant component of design • Define and reveal dominant images, words, and concepts • Use scale, position, and color to guide readers through levels of importance • Use type for maximum comprehension and value to the reader Educator, author, and thirty-five-year design veteran Alex W. White has assembled a wealth of information and examples in his exploration of what makes visual design both stunning and powerfully attractive to readers.

Saveur “Best New Cookbooks of the Year" Finalist for the Gourmand Award for Cookbook Design The newly discovered illustrated recipes of wildly influential yet unsung designer Cipe Pineles, introducing her delectable work in food and art to a new generation. Not long ago, Sarah Rich and Wendy MacNaughton discovered a painted manuscript at an antiquarian book fair that drew them in like magnets: it displayed a vibrant painting of hot pink beets and a hand-lettered recipe for borscht written in script so full of life, it was hard to believe it was more than sixty-five years old. It was the work of one of the most influential graphic designers of the twentieth century--Cipe (pronounced “C. P.”) Pineles, the first female art director at Condé Nast, whose impact lives on in the work of Maira Kalman, Julia Rothman, and many others. Completed in 1945, it was a keepsake of her connection to her childhood's Eastern European food--she called it Leave Me Alone with the Recipes. For Wendy and Sarah, it was a talisman of a woman they had not known was their idol: a strong, independent spirit whose rich archive--of drawings, recipes, diaries, and letters to family and friends--led them into a dazzling history of mid-century design, art, food, New York City society, and culture. They teamed up with Maria Popova of Brain Pickings and Debbie Millman of Design Matters, along with contributors Mimi Sheraton, Steven Heller, Paula Scher, and Maira Kalman, to present Cipe Pineles's life and work as it should be presented--in glorious color. With Pineles's illustrated cookbook and a section of updated recipes as its centerpiece, this gorgeous volume will delight foodies and design devotees alike.

Reading Graphic Design History uses a series of key artifacts from the history of print culture in light of their specific historical contexts. It encourages the reader to look carefully and critically at print advertising, illustration, posters, magazine art direction and typography, often addressing issues of class, race and gender. David Raizman's innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design. He re-examines 'icons' of graphic design in light of their local contexts, avoiding generalisation to explore underlying attitudes about various social issues. He encourages new ways of reading graphic design that take into account a broader context for graphic design activity, rather than broad views that discourage the understanding of difference and the means by which graphic design communicates cultural values. With a foreword by Steven Heller.

Who are history's most iconic graphic designers? Let the debate begin here. In this gorgeous, visual overview of the history of graphic design, students are introduced to 50 of the most important designers from the early 20th century to the present day. This fun-to-read, pretty-to-look-at graphic design history primer introduces them to the work and notable achievements of such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Armin Hofmann, Paul Rand, Saul Bass, Herb Lubalin, Milton Glaser, Stefan Sagmeister, John Maeda, Paula Scher, and more. Who coined the term "graphic design"? Who designed the first album cover? Who was the first female art director of a mass-market American magazine? Who created the "I Want My MTV" ad campaign? Who created the first mail-order font shop? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, students start with the who and quickly learn the what, when, why, and where behind graphic design's most important breakthroughs and the impact they had, and continue to have, on the world we live in.

'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.

Graphic design is broadly interpreted in this annotated topical bibliography, covering both scholarly and applied literature focusing on graphics printed commercially for mass consumption in the United States from colonial times to the present. Materials extend from historical studies of design to textbooks and manuals of professional practice to theoretical works relating to design drawn from disciplines such as psychology and communication theory. The 1100 entries include reference sources, books, periodical articles, catalogs, films, and electronic data. Among the topics covered are general reference, design theory and history, education and career guides, professional practice, production and layout, typography, calligraphy, color reproduction, caricature, and photo illustrations as well as applications in advertising, publication design, corporate identity programs, information graphics, package design, posters and signs. Literature on computer technology as used in desktop publishing and computer graphics is also included. Appendixes provide annotated listings of almost 200 relevant annuals and serials as well as a directory of associations and organizations in the field. Access to titles, authors, and a finer breakdown of subjects is facilitated by thorough indexing. This work should be a valuable resource for professional designers, scholars and students of design, and librarians interested in collection development.