Readers will find answers to their most frequently asked questions as well as to other important questions whose answers they need to know in order to have a healthy pregnancy and childbirth. Topics include coping with body changes, keeping healthy, prenatal nutrition, pregnancy management, fears and feelings, changes in relationships, preparing for labor and birth, information about newborns and preparing for postpartum. With its practical and reassuring approach, this book presents important pregnancy and childbirth information in a highly accessible, easy-to-read format.

Comforting and intimate, this “girlfriend” guide to getting pregnant gets to the heart of all the emotional issues around having children—biological pressure, in-law pressures, greater social pressures—to support women who are considering getting pregnant. Trying to get pregnant is enough to make any woman impatient. The Impatient Woman’s Guide to Getting Pregnant is a complete guide to the medical, psychological, social, and sexual aspects of getting pregnant, told in a funny, compassionate way, like talking to a good friend who’s been through it all. And in fact, Dr. Jean Twenge has been through it all—the mother of three young children, she started researching fertility when trying to conceive for the first time. A renowned sociologist and professor at San Diego State University, Dr. Twenge brought her research background to the huge amount of information—sometimes contradictory, frequently alarmist, and often discouraging— that she encountered online, from family and friends, and in books, and decided to go into the latest studies to find out the real story. The good news is: There is a lot less to worry about than you’ve been led to believe. Dr. Twenge gets to the heart of the emotional issues around getting pregnant, including how to prepare mentally and physically when thinking about conceiving; how to talk about it with family, friends, and your partner; and how to handle the great sadness of a miscarriage. Also covered is how to know when you’re ovulating, when to have sex, timing your pregnancy, maximizing your chances of getting pregnant, how to tilt the odds toward having a boy or a girl, and the best prenatal diet. Trying to conceive often involves an enormous amount of emotion, from anxiety and disappointment to hope and joy. With comfort, humor, and straightforward advice, The Impatient Woman’s Guide to Getting Pregnant is the bedside companion to help you through it.

This book brings together a wide selection of viewpoints on what is happening to relations between the sexes and the sexual division of labor in contemporary society. The contributors look at the ways in which gender relationships are changing, the consequences of these changes for family life and society generally, and the part the state should play in future developments. Rewriting the Sexual Contract encompasses the views of people with widely differing orientations, stretching across the moral and political spectrum. The contributors provide varied interpretations of what the recent sexual revolution means and where it may be leading us. The questions discussed include: Are the life-styles of men and women converging or polarizing? Do men and women place the same value on family life? Do most mothers want to work full-time while their children are young? Are families strengthened by a sense of differentiation and interdependence between the sexes? Does social policy need to recognize sexual differences in order to maximize social equality? The contributors represent a wide range of viewpoints, but are all involved in analyzing and influencing public attitudes in this area. They include Carole Pateman, Roger Scruton, Ruth Lister, Fay Weldon, Michael Young, and Barbara Cartland, among others. Rewriting the Sexual Contract examines issues pertinent to the current social and political culture and will be of interest to sociologists, gender studies scholars, and political theorists. Geoff Dench is a senior research fellow at the Institute of Community Studies and a visiting professor at Middlesex University. He is the author of Transforming Men and Minorities in the Open Society: Prisoners of Ambivalence.

The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics Stop hiding from social media--or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. “Conversations” and “communities” are wonderful, but they’re not enough. Get this book and get what you really want from social media: profits. Think social media’s a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It’s where your customers are. And it ain’t going away. Does that suck? No. It doesn’t. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We’ll show you. And, yeah, we know how because we’ve done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You’re going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You’ll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You’ll figure out how to measure it. And then you’ll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we’ll tell you what to do so that won’t happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let’s go make some money.