Collectively, the essays brought together in this book represent a discursive confluence on Nollywood as a local film culture with a global character, aspiration and reach. The governing concern of the book is that texts, including film texts, are animated by a particular sociology and anthropology which gives them concrete existence and meaning. The book argues that Nollywood, the Nigerian video film text, is deeply rooted in the sub-soil of its social and cultural milieux. Nollywood is therefore, engaged in the relentless negotiation and re-negotiation of the everyday lives of the people against the backdrop of their cultural traditions, social contradictions and the politics of their ethnic/national identity, longing and belonging. The essays weave an intricate and delicate argument about the critical role of Nollywood to the idea of nationhood and the logic of its narration with implications for language, politics and culture in Africa. The book is a valuable addition to the critical discourse on the important place of film and cinema studies in national engineering processes.

This book gives a panoramic view of the rise and growth of Nollywood, Nigeria’s movie and home video entertainment industry, into the second largest and most prolific movie-producing industry in the world. It offers an analysis of Nollywood’s influence as a local and global cultural force. Scholars from Africa, the African Diaspora and beyond examine the factors that have shaped Nollywood’s unique story-telling, production, and distribution system. The volume shows how internal and external economic, social, cultural and technological changes intersect to define Nollywood’s film-making and entertainment ethos. It is grounded in sound theoretical perspectives that help readers understand the texts and subtexts of the industry’s emergence, transformation, and impact. The range of subjects covered span Nollywood’s historical roots in Nigeria pre-colonial traveling/community theatre to colonial era film-making, and its contemporary spin-offs and inspired cousins across Africa and in Europe. It illuminates the interface of artistic, business, cultural and technological innovation and creativity at the heart of Africa’s local and global pop culture explosion.

DIVExamines the role of media technologies in shaping urban Africa through an ethnographic study of popular culture in northern Nigeria./div

This book explores the role of national theatres, national cultural centres, cultural policy, festivals, and the film industry as creative and cultural performances hubs for exercising soft power and cultural diplomacy. It shows how can existing cultural and non-cultural infrastructures, sometimes referred to as the Orange Economy, open opportunities for diplomacy and soft power; ways by which cultural performance and creative practice can be re-centered in post-colonial Africa and in post-global pandemic era; and existing structures that cultural performers, diplomats, administrators, cultural entrepreneurs, and managers can leverage to re-enact cultural performance and creative practice on the continent. This volume is positioned within postcolonial discourse to amplify narratives, experiences and realities that are anti-oppressive especially within critical discourse.

Nigerian video films--dramatic features shot on video and sold as cassettes--are being produced at the rate of nearly one a day, making them the major contemporary art form in Nigeria. The history of African film offers no precedent for such a huge, popularly based industry. The contributors to this volume, who include film and television directors, an anthropologist, and scholars of film studies and literature, take a variety of approaches to this flourishing popular art. Topics include aesthetic forms and distribution; the configurations of various ethnic audiences; the new media environment dominated by cassette technology; the video's materialism in a period of economic collapse; transformation of the traditional Yoruba traveling theater; individualism and the moral crisis in Igbo society; Hausa cultural values; the negotiation of gender roles, and the genre of Christian videos.

"Film in Nigeria is an exceptional work on the scholarship of film in Nigeria and the Nigerian film. It is a pioneering in more ways than one. It was Film in Nigeria that opened up this new area of scholarship in the study of visual culture in Nigeria. Each of the ten chapters sizes up the different context of film production in Nigeria, and they cohere to provide rare information on the making of the Nigerian cinema since the colonial times. The value of this work lies in its establishment of a dynamic groundwork for the analysis and appreciation of the contexts in which films are produced and consumed in Nigeria, and in particular the Nigerian film. There is hardly any book on the subject with the rare insights of this book. This book will surely find its place in courses on African Film Studies, Mass Communications, Theatre Art Studies, Popular Culture, Policy Studies and to those interested or involved in film appreciation and production in Nigeria"--

Nollywood is often portrayed by the popular press as an unruly industry, with mysteriously fast and cheap production and shadowy distribution networks. In the first overview of Nigeria's burgeoning video film industry, Jade L. Miller reveals that this portrayal is over-simplistic and often untrue. Investigating Nollywood's complete global production and distribution chain, Nollywood Central presents a full portrait of the Nollywood industry as both highly organised and strategically structured. In doing so, it interrogates the position and rise of new cultural industry hubs, demonstrating how a creative industry can emerge, be sustainable and circulate globally even though it exists outside of formal global networks and government-supported infrastructure. Deepening understanding of this prolific industry while at the same time contributing to debates surrounding global flows of culture, this is a critical resource for students and scholars of Media and Communication Studies, Film Studies, Television Studies and African Studies.

“Reveals in fascinating detail the wild popularity, controversies, and complaints provoked by this film form . . . shap[ing] the media landscape of Africa.” —Brian Larkin, Barnard College Global Nollywood considers this first truly African cinema beyond its Nigerian origins. In fifteen lively essays, this volume traces the engagement of the Nigerian video film industry with the African continent and the rest of the world. Topics such as Nollywood as a theoretical construct, the development of a new, critical film language, and Nollywood’s transformation outside of Nigeria reveal the broader implications of this film form as it travels and develops. Highlighting controversies surrounding commodification, globalization, and the development of the film industry on a wider scale, Global Nollywood gives sustained attention to Nollywood as a uniquely African cultural production. “Offers original material with respect to the transnational presence of Nollywood.” ?Moradewun Adejunmobi, University of California, Davis “Unveils a fascinating variety of the ways in which Nollywood cinema is viewed and interpreted.” ?Research in African Literatures “Delightfully entertaining yet appropriately erudite. . . . A welcome addition to the fields of film, media, African, and cultural studies.” —Cinema Journal “Highly recommended.” ?Choice “[T]he cumulative effect of [these] studies is to provide invaluable information for those wishing to keep up with where African cinema is today.” ?Journal of African History “Global Nollywood represents the most up-to-date research on Nollywood as a transnational cultural practice and is a must-read for scholars and students of African screen media.” —African Studies Review “Ground-breaking. . . . It proves that, in spite of appearing to be a niche market, Nollywood . . . can no longer be excluded from the canon of African cinema in the field of film studies.” ?African Affairs

This book offers a comprehensive account of the nature and development of political communication in Africa. In light of the growing number of African states now turning towards democratic rule, as well as the growing utilization of information technologies in Africa, the contributors examine topics such as: the role of social media in politics, strategic political communication, political philosophy and political communication, Habermas in Africa, gender and political communication, image dilemma in Africa, and issues in political communication research in Africa, and identify the frontiers for future research on political communication in Africa.

The English-language branch of the Nigerian film industry, Nollywood, has become the third largest in the world. Nollywood films saturate Nigeria and have spread across the African continent, achieving an astonishing extent and depth of cultural influence. They are the most important modern cultural form to come out of Africa. In this book, Jonathan Haynes aims to map out the cultural terrain of Nollywood films much more comprehensively and ambitiously than has been to date. He in effect establishes a canon for Nollywood films. The book is organized around the historical development of Nollywood film culture, which is explored with close attention to the recent history of Nigeria. Throughout the book, genre (defined with reference to common usage in Nigerian film markets) is the principal framework. Thus after establishing a sense of the material and social circumstances out of which Nollywood was born and exploring a few landmark films, Haynes analyzes the durable set of themes and plot types that dominate the industry and reveal deeply embedded tensions in contemporary Nigerian life. These genres include family films and romances, village films, cultural epics, political films, films made in or about the Nigerian diaspora, and campus films. Haynes concludes by offering some remarks on the future of Nollywood, exploring the buzz around a New Nollywood of films with higher budgets fit for international film festivals and widespread screening in cinemas in Nigeria and abroad."