The Sanders maintain that starting a niche business could be the answer for dissatisfied employees who want to be their own boss. By finding a niche in which they can build their own unique stronghold, entrepreneurs can attract and maintain customers who will pay top dollar for goods and services.

Discover a bold new approach to success in the world of sales and marketing with this practical guide to building your Power Niche. Bruce M. Stachenfeld is one of the most successful real estate lawyers in one of the toughest markets in the world: New York City. Now he shares the ideas and insights he developed through his own day-to-day experience. In If You Want to Get Rich, Build a Power Niche, Bruce shows you how you can become a superstar marketer or salesperson, whether you’re just starting out, starting a new business, or you’re a seasoned professional looking to improve your performance. Bruce offers clear, step-by-step advice on how to implement the strategic marketing process of building a Power Niche. His method is based on the principle that ownership in a small niche is dramatically stronger than having little or no ownership in a larger market. If you want to grow your sales and increase your revenue while becoming a valued resource in your industry, you need to build your Power Niche!

Get Rich in a Niche shows you how to be a niche expert in three well explained steps 1. Become an expert 2. Publish your book 3. Market your book Become an Expert Perhaps you have observed a unique need or product that has not been provided. Maybe you notice that there is a lack of information, study programs, or guidance within a particular area. You might even have the answer inside of you that will help people get to where they need to be or reach some sort of professional or personal goal. Success depends on whether or not you meet an important step; to become recognized as an expert. Are you an expert? If so, you've successfully asked and answered the following questions: What is lacking in my industry? How can I help? Will others be able to understand the plan? Will others be willing to pay for this knowledge? Is there anything that I can offer for free to help build credibility and become "go to" person? What are some concrete ways that I can get my message out? We'll show you how to create a huge presence and become the in demand expert. Teach your subject in continuing education courses Write captivating articles Do the things that get your name recognized by your market Use social networking effectively See book for more Jeff's book is complete with planning tools to help you establish yourself as a niche expert/leader. Publishing Self-publishing is a respected avenue for authors. Traditional publishing doesn't always meet niche industry needs. Even if all the customers bought books, there wouldn't be enough sales to warrant the huge financial, time and resource commitment required of a traditional publisher. This is a great opportunity because niche markets have a built in audience with little to no competition. These markets may consist of only a few thousand people and have needs that aren't being directly met by traditional publishers. That's where you come in. This is different from other self-publishing books. Marketing in a niche is trickier than when offered to more generalized audiences. This book will show you how to apply lessons from successful marketing techniques the author has used and without added business costs. Whether or not you are engaged in a business, you can begin a publishing company or writing career with little upfront costs. You can simply engage already available resources such as your computer, internet provider and desktop publishing software. If you already have the basics, then you can begin immediately and develop a great business without going into debt. Let's dispel some myth's to help you understand why it's important for a niche expert like you to embrace self-publishing. This book will show you how to: Establish your company Write a book day by day Create your book as you build credibility as an expert Format your book Self-publish your book Marketing Forget what you've learned about marketing. While others advertise their broad ranging products spending freely, niche marketers have to use more intense focus. Using traditional marketing techniques will cause you to lose money, time and market share. This book demonstrates how to sell your book by: Leveraging your steps to becoming an expert Creating huge online presence Getting great results with no marketing expenses Jeff's book also shows you how to earn money from spin off products, newsletters and blogs. It is complete with planning tools to help you develop spin off products. His security certification book led to three related books, training, magnets and other related products."

Praise for MEET & GROW RICH "I'm a big fan of mastermind groups. I've used them for over thirty years and know the power they provide everyone in such a group. I'm delighted to see this inspiring, easy-to-follow manual. Read it and follow what it suggests." --Jack Canfield co-creator of the Chicken Soup for the Soul series and bestselling author of The Success Principles "Absolutely the best practical guide to creating, profiting, and growing your business with your own mastermind group. A must-read for anyone who wants to succeed in ANY business!" --Jim Edwards author and speaker (www.ebookfire.com) "I have been part of various mastermind groups for over twenty years that have easily made me millions. Without a doubt this book is the most advanced definitive guide to why and how any serious human should be a part of one." --John Assaraf cofounder, OneCoach (www.onecoach.com)

The business world is a competitive market and big businesses make extremely large amounts of money. So how can you as an entrepreneur and small business person compete with this . . . ? . . . with Niche Marketing of course! As an entrepreneur and small business owner, you have the ability to find a perfect niche market that the large businesses have overlooked, don't have time for or wouldn't be profitable enough for them. And whether it's a service or product, you can capitalize on areas where people are eager to buy and willing to spend whatever money is necessary to get what they want. "Mastering Niche Marketing" is the most complete single-volume guide to developing a unique business. It includes step-by-step, easy to follow strategies and techniques that will assist in identifying an idea in demand, creating a product, and how to promote it - making money in the process! Here is a small sample of what you ll discover within the pages of this book: Discover 2 mistakes that inexperienced individuals fail to do when attempting to choose a potentially profitable niche market. Warning: You're doomed to fail if you do not fully grasp the explanation. Having difficulties coming up with a niche idea? Drastically improve your brainstorming sessions with these 9 thought-provoking questions! Determining the profitability of your niche market is crucial to the success of your business, so before you accept any financial risk with your business - learn 15 of the most common fees that new business owners tend to forget about. Difficulties finding a profitable market? Here are 9 tested and effective business models that'll prevent you from having to re-invent the wheel so you can start generating a passive income stream! Discover 11 proven money-making methods that ll result in your customers gladly 'handing over' their money using the 'oldest trick' in the book. Integrate it properly within your sales process and this will be how you make the bulk of your profits. 9 highly proven techniques you can use to persuade your visitors to click through to your site, thus improving your traffic and increasing your potential for sales. Understand this aspect about your customers and it ll result in their loyalty to you for a lifetime as they will continually purchase from you again and again.

Commit to your niche, own your market, and audaciously scale your agency.

Richard Koch has made over £100 million from spotting 'Star' businesses. In his new book, he shares the secrets of his success - and shows how you too can identify and enrich yourself from 'Stars'. Star businesses are ventures operating in a high-growth sector - and are the leaders in their niche of the market. Stars are rare. But with the help of this book and a little patience, you can find one, or create one yourself. THE STAR PRINCIPLE is a vital book for any budding entrepreneur or investor (of grand or modest means). It is also invaluable for any ambitious employee who realises the benefits of working for a Star venture - real responsibility, fast personal development, better pay, great bonuses and valuable share options. Whoever your are, identifying and investing in Stars will make your life much sweeter and richer in every way.

This book gives potential authors the information they need to turn their expertise and passion into their own money-making book, in less than 12 hours of actual writing time.

Data is at the center of many challenges in system design today. Difficult issues need to be figured out, such as scalability, consistency, reliability, efficiency, and maintainability. In addition, we have an overwhelming variety of tools, including relational databases, NoSQL datastores, stream or batch processors, and message brokers. What are the right choices for your application? How do you make sense of all these buzzwords? In this practical and comprehensive guide, author Martin Kleppmann helps you navigate this diverse landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications. Peer under the hood of the systems you already use, and learn how to use and operate them more effectively Make informed decisions by identifying the strengths and weaknesses of different tools Navigate the trade-offs around consistency, scalability, fault tolerance, and complexity Understand the distributed systems research upon which modern databases are built Peek behind the scenes of major online services, and learn from their architectures