This book is about news search and monitoring. Aimed at professionals with a strategic need of monitoring the surrounding world, users with a need to find the best news sources, monitoring services and news search strategies and techniques will benefit from reading this book. The main purpose is to present a practical handbook with an analysis of readily available tools, blending with passages of a theoretical nature. It is also useful for students at LIS programmes and related information programmes and for librarians and information professionals. The authors aim to aid the reader in reaching a greater understanding of the core in news search and monitoring. - Presents effective tools to evaluate news search engines and databases - Harness the power of RSS (Real Simple Syndication) feeds in online news search and monitoring - Learn how to navigate and critically question the news found in the blogosphere

Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides. "SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business." —Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness

"This book is loaded with insightful and honest advice about using Web 2.0 in education. Will Richardson has amassed decades of technology integration experience as a teacher, consultant, blogger, and educational leader. There are few like him and few books like this." —Curtis J. Bonk, Professor, Indiana University Author of The World is Open: How Web Technology is Revolutionizing Education "Richardson′s book was a touchstone for me when I started trying to figure out how to integrate participatory media into my teaching. I recommend this book to any teacher at any level who is interested in the learner-centric pedagogy that social media enables." —Howard Rheingold, Lecturer, Stanford University Author of Smart Mobs: The Next Social Revolution Explore the wide world of new, easy-to-use Web publishing and information gathering tools! Written for educators of all levels and disciplines, this third edition of the best-selling book Blogs, Wikis, Podcasts, and Other Powerful Web Tools for Classrooms provides real examples from K–12 teachers around the world who are at the forefront of bringing today′s Web tools into their schools and to their students. This book is filled with practical advice on how teachers and students can use the Web to learn more, create more, and communicate better. This fully updated resource opens up a new technology toolbox for both novice and tech-savvy educators. Will Richardson provides clear explanations of specific teaching applications, with how-to steps for teaching with: Weblogs Wikis Really Simple Syndication (RSS) feeds and aggregators Social bookmarking Online photo galleries Facebook, MySpace, and Twitter Updated with materials on Web publishing and information literacy, this invaluable handbook helps students and teachers use Web tools within the classroom to enhance student learning and achievement.

A guide to the Internet covers such topics as broadband connections, searching the Web, online shopping, games and gambling sites, trip planning, email, instant messaging, blogs, and downloading songs and videos.

del.icio.us offers millions of Web users an online social network in which to collect, organize, and share their favorite web resources. Using an underlayer of tools offered by del.icio.us, you now have the potential to tap into this social network in order to expand your own website to a whole new array of possibilities. This book will help you make the most of these possibilities and encourages you to use your own innovative ideas to create something useful, unique, and even fun.

Google is challenging the venerable Microsoft Office suite with its own Web-based office applications. This book offers scores of clever hacks and workarounds that enable power users to get more out of various applications.

Cover note : "Cashing in with AdSense, AdWords, and the Google APIs."

Learn the latest social media marketing techniques Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts. A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.

So you have a business and you have a Web site. Bravo! You’re doing all the right things to be successful. But wait — the information on your Web site needs to be updated, and your customers need to know. Good heavens, didn’t you spend half of last week doing that? There’s got to be a quicker, easier way to keep your clientele informed, and while we’re at it, how about building your business too? RSS can come to your rescue, but first you need to know what it is and how to use it. Syndicating Web Sites With RSS Feeds For Dummies has what you need to know to get up and running fast—and with today’s flood of constantly-changing information, “fast” is a top priority. Here, in plain English, you’ll find out how to: Use RSS to drive traffic to your Web site and build brand awareness Choose and install the right software, set up RSS feeds, and decide on the format that meets your needs Create RSS feeds from scratch, or put a news reader on your Web site Improve your site’s ranking in search engines and build customer loyalty Enable your customers to choose when and how they receive updated information Tailor information for your audience and publish all your updates quickly and easily Promote your RSS feed and explain to your customers how to use it Provide added value for your customers Making the most of RSS can make life easier for both you and those who do business with you. Syndicating Web Sites With RSS Feeds For Dummies will help you maintain fresh content for your Web site, blog, or e-zine, promote your site and establish links to it, and even update vital documents like employee guides, price lists, and procedures manuals, quickly and easily.

Do you want to help build what's next for journalism? Then jump into Mark Briggs' proven guide for leveraging digital technology to do better journalism. The media landscape changes with such ferocious speed that as soon as new technologies gain a foothold, older ones become obsolete. To keep ahead and abreast of these ever-evolving tools and techniques, Briggs offers practical and timely guidance for both the seasoned professional looking to get up to speed and the digital native looking to root their tech know-how in real journalistic principles. Learn how to effectively blog, crowdsource, use mobile applications, mine databases, and expertly capture audio and video to report with immediacy, cultivate community, and tell compelling stories. Journalism Next will improve digital literacy, fast. Briggs begins with the basics and then explores specialized skills in multimedia so you can better manage online communities and build an online audience. Journalism Next is a quick read and roadmap you'll reference time and time again. Dive into any chapter and start mastering a new skill right away. And for today's journalist, who can afford to waste any time?