The how-to guide to help budding musicians successfully market music on MySpace.com. With step-by-step instructions on the most effective technologies and techniques, this is an essential tool for any aspiring musician or band. The author, Nicky Kalliongis, is a top music industry executive and she gives easy-to-follow advice on how to bring together MySpace, YouTube, Facebook and other popular social networking sites and applications to bring every artist closer to their dream.

This book is about the relationship between media, communication and globalization, explored through the unique empirical study of electronic music practitioners’ use of the global social media: MySpace, Facebook, YouTube and Twitter. To understand the significance of the emerging nexus between social media and music in a global context, the book explores various aspects of production, distribution and consumption among electronic music practitioners as they engage with global social media, as well as a historical, political and economic exposition of the rise of this global social media environment. Drawing on interview-based research with electronic music artists, DJs, producers and managers, together with the historical portrayal of the emergence of global social media this pioneering study aims to capture a development taking place in music culture within the wider transformations of the media and communications landscape; from analogue to digital, from national to global, and from a largely passive to more active media use. In doing so, it explores the emergence of a media and communications ecology with increased mobility, velocity and uncertainty. The numerous competing, and rapidly growing and fading social media exemplify the vitality and volatility of the transforming global media, communication and cultural landscape. This study suggests that the music practitioner’s relationship with MySpace, Facebook, YouTube and Twitter and the key characteristics of these global social media, alter aspects of our practical and theoretical understandings of the process of media globalization. The book deploys an interdisciplinary approach to media globalization that takes into account and articulates this relationship, and reflects the enduring power equations and wider continuities and changes within the global media and communications sphere.

Praise for the previous edition: ..".a practical and concise guide...a valuable resource...recommended."--American Reference Books Annual

Written by one of the music industry's top executives, this how to guide takes you inside the new world of music marketing. To help you get started and succeed, it focuses on providing step-by-step instruction on only the most effective technologies and techniques. Packed with insider tips you'll find tried and true strategies, plus pitfalls to avoid, drawn from the authors real world experience. Nicky Kalliongis is an accomplished musician and music technician in addition to being a seasoned music industry professional with expertise in the area of Artist and Repertoire. Reporting directly to Clive Davis, the Founder, former chairman and CEO of Arista Records, Mr. Kalliongis was responsible for evaluating new music on behalf of Davis as well as identifying, developing, and editing numerous hit songs that have achieved Gold, Platinum and Multi- Platinum status. To date he has been involved in over 653 Platinum Albums, an astounding achievement of 653 million plus in record sales. He continues to be active in the music industry working alongside Clive Davis, L.A. Reid, Monte Lipman and others. He has worked with superstar artists including: Ace of Base, Alicia Keys, Annie Lennox, Aretha Franklin, Avril Lavigne, Babyface, Barry Manilow, Bee Gees, Biggie Smalls, Billy Joel, Carly Simon, Deborah Cox, Dido, Dionne Warwick, Eurythmics, Expose, Faithless, Grateful Dead, Hall and Oats, Jermaine Jackson, Kenny G, Lisa Stansfield, Luther Vandross, Monica, Outkast, Pink, Prince, Puff Daddy, Rolling Stones, Romantics, Run DMC, Santana, Sarah McLachlan, Soft Cell, Taylor Dayne, The Village People, Thompson Twins, TLC, Toni Braxton, Usher, Whitney Houston, Yes'¦ "Nicky Kalliongis worked for me at Arista Records for seventeen years. He was unfailingly ready and eager to pitch in at all times with a smile and infectious enthusiasm. Mainly doing studio A&R work, often in editing album cuts to singles length and structure, Nicky was always a pleasure and a dedicated, hard worker." --Clive Davis, Chairman & CEO, BMG, U.S. "Nicky Kalliongis, '¦ is one of the premier music executives in the country'¦ Nicky has participated in the success of the world's biggest acts including Whitney Houston, Toni Braxton, Aretha Franklin, Carlos Santana, and Prince. His tremendous work ethic, attention to detail, and superb musical instincts truly exemplifies him as one of the top A&R men in the business today." --Monte Lipman, President, Universal Republic Records "Call Nicky" "See if he can help us with this" How many times have I heard this... With his years and years of studio expertise, A&R experience, and knowledge of so many facets of record company workings, Nicky Kalliongis is one of the music industry's true "go to", "turn to" executives'¦' --Michael Barackman, Music Consultant former Senior Director A&R Arista Records ''¦ Nicky and our A&R team oversaw in great detail some of the finest contemporary pop records made, deciding who to sign, what song to give to which artist and with which music producer'¦ Nicky's pop music instincts made our music come to life in a brilliant collage kind of way and it all made perfect pop sense.' --Richard Sweret, Former Senior VP A&R BMG InternationalFormer VP Arista A&R 'I've known and worked with Nicky on numerous projects over the last 10 years from superstar artist releases to independent developing artists. Nicky has contributed to many hit records across all levels of the business and his experience stretches from the multi-national recording company to the indie. It is exciting to see him stay current and even ahead of the game by bringing his expertise of music into the Digital space.' --George Levendis, Senior Vice President Global Marketing, SONY BMG Music Entertainment.

This book, Selling With Heart and Soul is part of the Body Language Series which focuses on the selling process and how a sales people could benefit from the cues and signals shown by customers in order to close sales. The uniqueness of this book, that we have pointed out the totally misleading and wrong concept in selling and marketing - the Caveat Emptor. In any transaction, sales people cannot shed off their responsibilities by passing the act of discovery to the buyers, sales people must declare according to what they know. If the sellers do not believe in their products, do not sell it until they understood, internalize the products. In addition, this book suggests that marketers and sales people cannot be the tool to create unnecessary demand. One of the extremely wrong concepts of marketing is to push to consumers’ good/service beyond their needs. We have identified that, create unnecessary demand creating bad identity/brand to the organisation.

As a child, Jeremy Carmichael fell from a Ferris wheel at a carnival. When he landed on a beautiful young woman, his fall was broken. Unfortunately, so was the woman’s spine. Years later, while delivering pizzas, Jeremy is injured in a car accident . . . that opens the gates between the worlds of the living and the dead, awakening the spirit of cruel Frank Edmondson. Frank, the policeman who arrived at the scene of that carnival accident long ago, was that woman’s lover. Now, ready for revenge, Frank devises a cunning plan. Soon Jeremy finds himself visiting the realm of the dead in dreams and visions. Is this Frank’s doing, or is there another explanation? Using a sleek muscle car called Monster, Frank gains control over Jeremy’s life. But what Frank doesn't know is that he’s tampering with the fate of the entire universe . . . because Jeremy isn't your average pizza delivery boy, and all hell is about to break loose—literally.

From the concert stage to the dressing room, from the recording studio to the digital realm, SPIN surveys the modern musical landscape and the culture around it with authoritative reporting, provocative interviews, and a discerning critical ear. With dynamic photography, bold graphic design, and informed irreverence, the pages of SPIN pulsate with the energy of today's most innovative sounds. Whether covering what's new or what's next, SPIN is your monthly VIP pass to all that rocks.

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

Lady Gaga represents both the height of celebrity and a disruption of the norms surrounding the social position. This book charts the way the pop star manages the celebrity persona in her relationships with her fans, the development of her gender identity, her parodying of other celebrities, and her navigation of the legal and economic system that make up the music industry. Much of Gaga's ability to maintain ownership of her identity comes from her early decisions to characterize herself as a performance artist. For Gaga, this means living the persona 24 hours a day, seven days a week. Gaga mimicks celebrity life in a self-conscious way that makes the mimicry apparent. Her performance of celebrity is an on-going project--despite what she may claim, she was not born this way. The excess of her celebrity is magnified by her title: Mother Monster. Historically, media narratives of celebrities, monsters, and mothers have centered on uncontrolled excesses that must be contained. Gaga adopts these personas, but refuses to submit to the containment that comes with each. Instructors considering this book for use in a course may request an examination copy here.

Amateur hour has arrived, and the audience is running the show In a hard-hitting and provocative polemic, Silicon Valley insider and pundit Andrew Keen exposes the grave consequences of today’s new participatory Web 2.0 and reveals how it threatens our values, economy, and ultimately the very innovation and creativity that forms the fabric of American achievement. Our most valued cultural institutions, Keen warns—our professional newspapers, magazines, music, and movies—are being overtaken by an avalanche of amateur, user-generated free content. Advertising revenue is being siphoned off by free classified ads on sites like Craigslist; television networks are under attack from free user-generated programming on YouTube and the like; file-sharing and digital piracy have devastated the multibillion-dollar music business and threaten to undermine our movie industry. Worse, Keen claims, our “cut-and-paste” online culture—in which intellectual property is freely swapped, downloaded, remashed, and aggregated—threatens over 200 years of copyright protection and intellectual property rights, robbing artists, authors, journalists, musicians, editors, and producers of the fruits of their creative labors. In today’s self-broadcasting culture, where amateurism is celebrated and anyone with an opinion, however ill-informed, can publish a blog, post a video on YouTube, or change an entry on Wikipedia, the distinction between trained expert and uninformed amateur becomes dangerously blurred. When anonymous bloggers and videographers, unconstrained by professional standards or editorial filters, can alter the public debate and manipulate public opinion, truth becomes a commodity to be bought, sold, packaged, and reinvented. The very anonymity that the Web 2.0 offers calls into question the reliability of the information we receive and creates an environment in which sexual predators and identity thieves can roam free. While no Luddite—Keen pioneered several Internet startups himself—he urges us to consider the consequences of blindly supporting a culture that endorses plagiarism and piracy and that fundamentally weakens traditional media and creative institutions. Offering concrete solutions on how we can reign in the free-wheeling, narcissistic atmosphere that pervades the Web, THE CULT OF THE AMATEUR is a wake-up call to each and every one of us.