Music Rights Without Fights (US Edition): The Smart Marketer's Guide To Buying Music For Brand Campaigns

Music Rights Without Fights (US Edition): The Smart Marketer's Guide To Buying Music For Brand Campaigns
Author :
Publisher : Rethink Press
Total Pages : 272
Release :
ISBN-10 : 1781334552
ISBN-13 : 9781781334553
Rating : 4/5 (52 Downloads)

Synopsis Music Rights Without Fights (US Edition): The Smart Marketer's Guide To Buying Music For Brand Campaigns by : Richard Kirstein

Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. Music Rights Without Fights will empower advertisers to understand how music rights work, how to control costs and mitigate risks, and the strategies for securing smarter deals and sustainable relationships.

Music Rights Without Fights

Music Rights Without Fights
Author :
Publisher : Rethink Press
Total Pages : 0
Release :
ISBN-10 : 1781331677
ISBN-13 : 9781781331675
Rating : 4/5 (77 Downloads)

Synopsis Music Rights Without Fights by : Richard Kirstein

Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to: Understand how music rights work; Learn about key cost drivers and how to control them; Identify risk and how to reduce it; Improve their bargaining position; Secure smarter deals and sustainable relationships. Richard Kirstein is the UK's leading independent expert on music rights buying for brands. During a music licensing career spanning over 20 years, he has brokered several thousand deals, acting for both music rights buyers and sellers. Since 2010, Richard has been Founding Partner of Resilient Music LLP, a successful specialist consultancy whose clients include some of the world's largest consumer brands in the fashion, automotive, financial services and alcoholic beverage sectors.

How to Get Permission to Use a Song: for Marketers Buying Music for Campaigns

How to Get Permission to Use a Song: for Marketers Buying Music for Campaigns
Author :
Publisher :
Total Pages : 145
Release :
ISBN-10 : 9798507018871
ISBN-13 :
Rating : 4/5 (71 Downloads)

Synopsis How to Get Permission to Use a Song: for Marketers Buying Music for Campaigns by : Jerrell Bolduc

When it comes to business videos, you know that the music you use is a crucial part of conveying the right message, but free or inexpensive licensed music can be hard to come by. Just because you don't have the budget to hire a composer or pay to license popular music tracks doesn't mean you can't still find great music for your video. This book will empower brand marketers and their procurement colleagues to: - Understand how music rights work; - Learn about key cost drivers and how to control them; - Identify risk and how to reduce it; Improve their bargaining position; - Secure smarter deals and sustainable relationships

Music Is Your Business

Music Is Your Business
Author :
Publisher : Fourfront Media and Music
Total Pages : 354
Release :
ISBN-10 : 097434205X
ISBN-13 : 9780974342054
Rating : 4/5 (5X Downloads)

Synopsis Music Is Your Business by : Christopher Knab

New Edition! Completely Updated and Expanded This book takes the mystery out of the NEW music business! The music industry has changed dramatically in the last five years. You need the "latest" information on how the music industry is set up, and you need legal information that is current, accurate, and targeted to independent record labels and musicians-whether you're an experienced performer or just starting out. Music industry veteran Christopher Knab's honest, no-nonsense information empowers you to sell, promote, publicize, and perform your music. Learn how to work with industry professionals, prepare a career plan and publicity campaign, connect with your fanbase, grab the attention of distributors, get radio airplay, negotiate offers for live performances, and create a demand for your music with traditional methods and social networking strategies. Entertainment law attorney Bartley F. Day's straight-to-the-point legal chapters include Making Sense of Music Industry Contracts, Recording a Cover Version, Trademarking Band Names, Insider Tips for Hiring a Music Attorney, Filing Copyright Applications, Recording Contract Advances and Royalty Rates, and a new chapter on the controversial 360 Deals now offered by many record labels. This edition is filled with brand new topics like Radio's Reasons Not to Play a Record, and updated favorites like, Ten Reasons Why Musicians Fail (and How Not To), and Con Jobs: Watch Out for the Flim-Flam Man. There's a sample Four Front Music Marketing Plan, a Distributor One-Sheet, a Band Tour and Work Schedule, a Band Bio, and much, much more. At 343 pages, this edition is over 70 pages longer than the 3rd edition. Newly revised, illustrated, and indexed, the 4th edition of "Music Is Your Business" is the essential book for independent musicians and record labels, and is used as a college and university textbook.

Music Rights Unveiled

Music Rights Unveiled
Author :
Publisher : Taylor & Francis
Total Pages : 162
Release :
ISBN-10 : 9781317203070
ISBN-13 : 1317203070
Rating : 4/5 (70 Downloads)

Synopsis Music Rights Unveiled by : Brooke Wentz

Music Rights Unveiled provides an inside look at the complex world of music rights for film and video and includes step-by-step guidance to navigate these tricky waters. Authors Brooke Wentz and Maryam Battaglia share their decades of expertise in this user-friendly guide, designed specifically with filmmakers and producers in mind. The book provides a brief history of the pricing of music in film, television and digital media markets, and explains the process by which music is licensed or acquired for films, highlighting pitfalls to avoid and strategies for success. Further features include: A discussion of new media platforms and the intricacies of the rights needed to use music on those platforms; Tips for working with key music staff on a production – the Composer, the Music Supervisor and the Music Editor; An in-depth explanation of building a budget for the music component of your media project.

How to Get Copyright Permission for Music: a Smart Strategy for Marketers to Buy Music

How to Get Copyright Permission for Music: a Smart Strategy for Marketers to Buy Music
Author :
Publisher :
Total Pages : 145
Release :
ISBN-10 : 9798507027262
ISBN-13 :
Rating : 4/5 (62 Downloads)

Synopsis How to Get Copyright Permission for Music: a Smart Strategy for Marketers to Buy Music by : Art Nellis

When it comes to business videos, you know that the music you use is a crucial part of conveying the right message, but free or inexpensive licensed music can be hard to come by. Just because you don't have the budget to hire a composer or pay to license popular music tracks doesn't mean you can't still find great music for your video. This book will empower brand marketers and their procurement colleagues to: - Understand how music rights work; - Learn about key cost drivers and how to control them; - Identify risk and how to reduce it; Improve their bargaining position; - Secure smarter deals and sustainable relationships

Music Business Handbook and Career Guide

Music Business Handbook and Career Guide
Author :
Publisher : SAGE Publications
Total Pages : 504
Release :
ISBN-10 : 9781071854235
ISBN-13 : 1071854232
Rating : 4/5 (35 Downloads)

Synopsis Music Business Handbook and Career Guide by : David Baskerville

The Thirteenth Edition of this powerhouse best-selling text maintains its tradition as the most comprehensive, up-to-date guide to the music industry in all of its diversity. Readers new to the music business and seasoned professionals alike will find David Baskerville, Tim Baskerville, and Serona Elton′s handbook the go-to source, regardless of their specialty within the music field. Music Business Handbook and Career Guide is ideal for introductory courses such as Introduction to the Music Business, Music and Media, and other survey courses as well as more specialized courses such as the Record Industry, Music Careers, Artist Management, and more. The fully updated Thirteenth Edition includes a comprehensive discussion of the streaming revolution, where this predominant form of music consumption stands today and is heading in the future. Rapid changes in music licensingare addressed and how they impact creators, musical work performance licensing, compulsory and negotiated mechanicals, and sound recording licenses. The new edition also analyzes the changing picture of music video and shows how music video has been upended by on-demand streaming. Lastly, there is all-new coverage of COVID-19and how the concert industry has been impacted as well as digital advances that have been made.

The Musician's Business and Legal Guide

The Musician's Business and Legal Guide
Author :
Publisher : Routledge
Total Pages : 660
Release :
ISBN-10 : 9781134848911
ISBN-13 : 1134848919
Rating : 4/5 (11 Downloads)

Synopsis The Musician's Business and Legal Guide by : Mark Halloran

The Musician’s Business and Legal Guide provides vital information to help demystify the music business and the complex body of law that shapes it. This book answers such questions as how to protect name and copyright; what is and is not legal about sampling; what are the legal issues surrounding digital downloads and streaming; what are the jobs of managers, talent agents and publishers; what are common contractual relationship between independent and major labels. The new edition includes chapters not covered in depth by other books: social media law, TV talent shows, YouTube, and international copyright. As in previous editions, the book features clause-by-clause contract analyses for 360 record deals, music publishing, management, and producer agreements.

CHEAP PROTECTION: COPYRIGHT HANDBOOK FOR MUSIC, 2nd Edition

CHEAP PROTECTION: COPYRIGHT HANDBOOK FOR MUSIC, 2nd Edition
Author :
Publisher :
Total Pages :
Release :
ISBN-10 : 1947471201
ISBN-13 : 9781947471207
Rating : 4/5 (01 Downloads)

Synopsis CHEAP PROTECTION: COPYRIGHT HANDBOOK FOR MUSIC, 2nd Edition by : M. M. Le Blanc

A MUST-HAVE book for any songwriter and musician, to protect the rights, including copyright, in and to your music, beats, lyrics and songs. Follow the step-by-step guides and tables to be able to register for a free online account with the U.S. Copyright Office, and to register your workds for copyright. Includes major bonus material, including sample filled-in forms to copy, the 5 exclusive automatic rights of copyright, 9 ways to resolve infringement if someone copies and sells your music, 60 PRO's and CMO's around the world, 200 industry contacts and resources and much more! Written by a former Hollywood studio executive, international entertainment attorney and entertainment law Professor with decades of experience in the film and music industry worldwide.