Many of us--without the money to contract special media consultants or expensive public relations firms--want to create change in the world, but find communicating our vision difficult, whether our audience is one individual, small groups, large audiences, or the media. Take action and empower others to act with this strategic approach. Target your message to the appropriate power holders. Design and pitch a compelling, persuasive presentation with visual impact. Field questions and comments to energize your audience to take action and move the message to others. With confidence, negotiate for progressive outcomes, construct captivating soundbites to the media, deflect personal attacks, and take the message to the streets to get winning results. In Move the Message, communications consultant and activist Josephine Bellaccomo delivers a step-by-step process, complete with tips, tactics, strategies examples and exercises, to ensure that your message is focused, powerful and unstoppable. Whether the difference you want is local or global, this guide is essential for activists and concerned individuals working to create lasting change. Whether the difference you want to make is local or global, Move the Message is an essential guide for activists and concerned individuals in any cause, and is sure to become a classic in the field.

Move Our Message: How to Get America's Ear can help you make change happen. It's packed with practical guidance on "speaking American" about your issues, connecting deeply with your audience, and framing lively political messages that spread. Based on The Metaphor Project's time-tested methods and tools, the book offers a systematic, up-to-date approach to mainstreaming our messages. All proceeds from book sales support our pro bono work.

A beautiful commemorative edition of Dr. Martin Luther King's essay "Letter from Birmingham Jail," part of Dr. King's archives published exclusively by HarperCollins. With an afterword by Reginald Dwayne Betts On April 16, 1923, Dr. Martin Luther King Jr., responded to an open letter written and published by eight white clergyman admonishing the civil rights demonstrations happening in Birmingham, Alabama. Dr. King drafted his seminal response on scraps of paper smuggled into jail. King criticizes his detractors for caring more about order than justice, defends nonviolent protests, and argues for the moral responsibility to obey just laws while disobeying unjust ones. "Letter from Birmingham Jail" proclaims a message - confronting any injustice is an acceptable and righteous reason for civil disobedience. This beautifully designed edition presents Dr. King's speech in its entirety, paying tribute to this extraordinary leader and his immeasurable contribution, and inspiring a new generation of activists dedicated to carrying on the fight for justice and equality.