There has never been a better time to start your own podcast.Sales of smartphones over recent years have fueled more interest in podcasts and now there are more podcast listeners than ever before. And the numbers are growing every year.Planning your podcasts is a very important step in the process and many marketers make the mistake of trying to wing it...

There has never been a better time to start your own podcast. Sales of smartphones over recent years have fueled more interest in podcasts and now there are more podcast listeners than ever before. And the numbers are growing every year. Planning your podcasts is a very important step in the process and many marketers make the mistake of trying to wing it. This guide will show you techniques to create really successful podcasts. Here is what you'll learn: How to create high quality and high value podcasts that listeners crave How you can get the word out to your target audience How to spend a small amount of time planning to create the very best podcasts for your audience How you can monetize your podcasts and earn a significant income from them every month Techniques to provide your listeners with the content that they want

There has never been a better time to start your own podcast.Sales of smartphones over recent years have fueled more interest in podcasts and now there are more podcast listeners than ever before. And the numbers are growing every year.Planning your podcasts is a very important step in the process and many marketers make the mistake of trying to wing it.This guide will show you techniques to create really successful podcasts.Here is what you'll learn: How to create high quality and high value podcasts that listeners craveHow you can get the word out to your target audienceHow to spend a small amount of time planning to create the very best podcasts for your audienceHow you can monetize your podcasts and earn a significant income from them every monthTechniques to provide your listeners with the content that they wan

Podcasting: A Practical Guide guides librarians through the process of creating a podcast. It will help librarians digitally record their podcasts, which can highlight library collections, connect with patrons, provide library instruction, and market library services across the Internet. Highlights include Step-by-step guidance for how to record a podcast specifically tailored for libraries and librarians. Specifications on what kind of equipment, software, and hardware, is necessary to record their own episodes. Pre-production techniques including script writing, storyboard creation, and how to find guests will be explored. Coverage of the post-production stage including, audio editing, incorporating music and effects, and mixing episodes down for distribution, will be explored. Resources for help with on marketing the podcast, using freely available and Creative Commons media to enhance episodes, privacy issues related to the medium, and making content accessible.

Podcasting in a Platform Age explores the transition underway in podcasting by considering how the influx of legacy and new media interest in the medium is injecting professional and corporate logics into what had been largely an amateur media form. Many of the most high-profile podcasts today, however, are produced by highly-skilled media professionals, some of whom are employees of media corporations. Legacy radio and new media platform giants like Google, Apple, Amazon, and Spotify are also making big (and expensive) moves in the medium by acquiring content producers and hosting platforms. This book focuses on three major aspects of this transformation: formalization, professionalization, and monetization. Through a close read of online and press discourse, analysis of podcasts themselves, participant observations at podcast trade shows and conventions, and interviews with industry professionals and individual podcasters, John Sullivan outlines how the efforts of industry players to transform podcasting into a profitable medium are beginning to challenge the very definition of podcasting itself.

Listen up! Podcasting, which has taken the online world by storm, involves recording a broadcast and embedding it in an RSS feed so listeners can download it to their PCs, iPods, MP3 players, or even their cell phones Written by one of the first and most popular podcasters, this cutting-edge book will have readers not only finding, downloading, and listening to podcasts, but creating and broadcasting their own Shows how to find podcasts to subscribe to; use podcasting software including ipodder, doppler, and more; create a podcast with just a PC or Mac; or build a professional studio for recording podcasts Addresses copyright issues and music ownership and offers helpful advice on understanding the "geeky stuff": RSS, XML, and Enclosures Mainstream media, including MSNBC and Time magazine, have recently started advertising on podcasts

A fascinating exploration of modern podcasting as a tool for decolonization In The Podcaster's Dilemma: Decolonizing Podcasters in the Era of Surveillance Capitalism, Drs. Nolan Higdon and Nicholas Baham III connect contemporary podcasting to the broader history of the use of radio technology in the service of anti-colonial struggle and revolution. By organizing the book’s analysis of decolonization through podcasting via three distinct activities—interrogation and critique, counter-narrative, and call to action—the authors create a lens through which they analyze and evaluate the decolonizing potential of new podcasts. The book also critiques the threat to the decolonizing efforts of some modern podcasts by the growing phenomena of surveillance capitalism and the emerging podcast oligopoly. The Podcaster's Dilemma reveals both potential and challenges in the podcasting space as podcasters struggle to put forward insightful new narratives funded by anti-capitalist models. This important book also includes: A thorough introduction to the podcasters profiled in the book and an examination of how they’re using podcasts to decolonize themselves from colonial mentalities Practical discussions of how the profiled podcasters interrogate and critique the veracity of neoliberal, racist, imperialist, patriarchal, heterosexist, classist, and ableist white-centered ideologies Comprehensive explorations of the counter-narrative production phase of a decolonizing podcaster’s process In-depth treatments of the community activism created by decolonizing podcasts The Podcaster's Dilemma: Decolonizing Podcasters in the Era of Surveillance Capitalism is an indispensable new resource for critical media, communications, ethnic studies, and political science scholars, as well as undergraduate and graduate students. It is also perfect for anyone interested in the broad expansion of intersectional voices in dialogue about everything from political organizing to plant-based diets.

Everything you need to know to be a Modern CTO. Developers are not CTOs, but developers can learn how to be CTOs. In Modern CTO, Joel Beasely provides readers with an in-depth road map on how to successfully navigate the unexplored and jagged transition between these two roles. Drawing from personal experience, Joel gives a refreshing take on the challenges, lessons, and things to avoid on this journey. Readers will learn how Modern CTOs: Manage deadlines Speak up Know when to abandon ship and build a better one Deal with poor code Avoid getting lost in the product and know what UX mistakes to watch out for Manage people and create momentum ... plus much more Modern CTO is the ultimate guidebook on how to kick start your career and go from developer to CTO.

This book examines the contemporary communicational practices of journalists and media outlets and the consumption and reception patterns of audiences in Russia’s provinces with an emphasis on the intergenerational transmission of culture and memory. Investigating the interaction and issues of contemporary identity, culture, audiences and journalism in a rapidly changing and evolving Russia, this volume goes beyond the large metropolitan centres into the provincial regions of Russia to develop a more comprehensive overview. Despite a popular image that is often projected of Russia as a homogeneous, often threatening entity, its regions are very far from being uniform, with diverse, varied geographies, ethnicities, religions, cultures, resources and economic infrastructure. The perspectives offered by a range of scholars and practitioners explore the generational, political and regional diversities that exist across this vast country and analyse local and regional media. Covering topics not often discussed, this volume offers an important contribution for everyone interested in Russian politics, culture, journalism and history and the study of local and regional communication studies.

The Routledge Handbook of Digital Sport Management provides students, researchers, and practitioners with a contemporary roadmap of the impact of digital technologies in sport management, at all levels and in all sectors, in a global context. Divided into three sections addressing digital transformations, digital tools, and emerging digital issues, this book explores the impact of digital technology in the core functional areas of sport management, such as sponsorship, event management, and human resources. It introduces essential digital innovations such as esports, social media, VR, wearables, analytics, and artificial intelligence, and examines the debates and issues that are likely to shape and transform sport business over the next decade. The only book to survey the full sweep of digital sport management, this book is an essential reference for all serious students of sport business and management, any researcher working in the nexus of sport business and digital, and all managers, policy-makers or associated professionals working in the sport industry.