Master's Thesis from the year 2006 in the subject Communications - Multimedia, Internet, New Technologies, grade: very good, Asian Insitute of Technology, language: English, abstract: The acceleration of technological developments in wireless networks up to 3G and beyond, as well as in the production of multi-purpose handsets has given rise to a large variety of content offerings. As a consequence, content providers deployed continuous efforts to enhance their services by multi-media features, m-Commerce and wireless Web related applications. In order to consolidate indications resulting from theoretical research, a survey has been conducted in view of assessing future development prospects in the area of content services. The relevant impact on content providers has been defined in terms of competition, challenges, threats and opportunities. Under this latter aspect, it seems to be established that the “digital divide” is shrinking, at least in the field of mobile communications. In an outlook, patent-based innovation trends in tele-communications are outlined, as well as technological developments expected in mobile network configurations and handset specifications as related to specific forms of content. The economic prospects for the mobile “players”, namely content providers, seem to be more interesting in certain areas than in others, the consumer demand being largely driven by “technology readiness” which could lead to impressive shifts within the global market.

In less than a decade, mobile technology has revolutionized our cultures, societies, and economies by impacting both personal and professional aspects of human life. Mobile technology has therefore become the fastest diffusing technology in history, expanding and transforming existent possibilities by making technology accessible and ubiquitous. Emerging Perspectives on the Mobile Content Evolution seeks a better understanding of the centrality of mobile content in the recent and coming evolution of both the ICT ecosystem and the media industry. This publication appeals to a broad audience within the interdisciplinary field of media studies, covering topic areas such as journalism, marketing and advertising, broadcasting, information management, media management, media economics, media- and technology-related public policies, media sociology, audience/consumption studies, and arts. This publication presents a multi-disciplinary discussion through a collection of academic chapters covering topics such as mobile communications and entrepreneurship, reflection on wearables and innovation, personal and mobile healthcare, mobile journalism and innovation, and behavioral targeting in the mobile ecosystem.

The traditionally separate Fixed, Mobile, and Internet sectors have been evolving recently toward a single sector, offering numerous implications for those involved in technology and business. It is therefore essential for telecommunication professionals to get a keen grasp of where the industry is heading. Providing a solid foundation in the industry, Introduction to Mobile Communications: Technology, Services, Markets explores the core requirements of modern mobile telecommunications-from markets to technology. It explains how wireless systems work, how mobility is supported, the underlying infrastructure, and what interactions are needed among the different functional components. The book also examines how mobile communications are evolving in order to meet the changing needs of users. The information provided in the book comes primarily from the four core modules of the Certificate in Mobile Communications Distance Learning program run by the Informa Telecoms Academy in London. Designed by a highly experienced training development team, the program examines the complex and fascinating world of mobile communications. Designed to give a broad picture of mobile communications, the book provides an excellent grounding for those involved in both business and engineering-leaving them much better equipped to fulfill roles within their current or prospective companies

As a popular and powerful medium, mobile use has increased significantly across the world. The effects of these communication devices have not only transformed how we communicate but also how we gather and distribute information in a variety of industries including healthcare, business, and education. Impacts of Mobile Use and Experience on Contemporary Society provides cross-disciplinary research that ties together use and experience examining the transformative influence of mobile technology and how it is reshaping who we are and what we do. Featuring research that investigates the impacts on both actors and activities with topic coverage that includes academic application, economic value, and mobile learning, scholars from different disciplines from all over the world identify the crucial implications behind mobile technology. Included amongst the targeted audience are educators, policymakers, healthcare professionals, managers, academicians, researchers, and practitioners.

This book is based on research from Russia, Hungary, Bulgaria, Great Britain, Switzerland and the Czech Republic on issues related to knowledge-based economy development. The idea for this book was developed during three international conferences on digitalization: VI, VII and VIII International Scientific Weeks, organized by Samara State University of Economics (Samara, Russia) in 2018–2020. It is an initiative by the scientific and business organizations in the Samara Region and their Russian and international partners to analyze the current digitalization of social-economic systems, the problems and perspectives of this process, and its role in the creation and development of a new type of economy and new quality of human capital. All the contributions focus on the search for effective ways of adapting to the new digital reality and are based analyses of international statistics, and data from specific companies, educational institutions and governmental development programs. The book explores a variety of topics, including • Knowledge and Information as Basic Values of a New Economic Paradigm; • Information Technologies for Ensuring Sustainable Development of Organizations; • Augmented Reality, Artificial Intelligence and Big Data in Education and Business; • Digital Platforms and the Sharing Economy; • Potential of Digital Footprints in Economies and Education; • Sociocultural Consequences of Digitalization.

As more and more people use mobile handsets, a revolution is taking place in computing and telecommunications. Two extraordinary industries - the Internet and mobile communications-are converging. But this is just the beginning. As the third industry - consumer electronics - and the fourth - media and entertainment - join in, changes in consumer markets are inevitable, as evidenced by the explosive growth of mobile media, games and entertainment. In The Mobile Revolution the senior executives of the world's leading mobile vendors, operators, service providers, software giants, chip kings, media and entertainment conglomerates, publishers, music moguls and brand marketers reveal their secrets and strategies. Nokia, Motorola, Ericsson, Qualcomm, Vodafone, NTT DoCoMo, SK Telecom, Verizon Wireless, Microsoft, Intel, IBM, RealNetworks, Yahoo, New York Times, Wall Street Journal, EMI, BMI, BMG, IFPI, CNN, ABC, Disney, Fox, Sony, Warner Music and Universal are just a few of the names that feature. As a result, the book abounds with inside stories of great industry successes (and equally great flops!) as the narrative shifts constantly between the major cities of several continents - from Helsinki and Stockholm, London and Frankfurt, Tokyo and Seoul, Beijing and Singapore, New York City and Los Angeles, to Bangalore and Moscow. The Mobile Revolution is about the making of mobile markets and services worldwide, with a firm emphasis on innovation. It is not just another account of technology innovation; rather it examines the rise of mobile services in the context of maturing and emerging mobile markets.

The book provides an in-depth understanding of various dimensions of scope of disruptive business innovation, to help readers understand the contributions and implications of disruptive technology, and aid in trend forecasting, design thinking and its applications, and the role of data mining & predictive analysis in today's business world.

This book brings together the perspectives of key researchers to explore lessons on social shaping, examining what can be learned from the adoption of mobile devices that can be applied to other, newer, digital technologies. Forecasting the impact of new technology is always difficult. Occasionally demand is underestimated, but more often it is overestimated, & at great cost. Digital technology is unlike anything that has gone before, making it particularly difficult to understand its implications for businesses, public services & society in general. By looking at what has happened in the past & now, & offering methods of using this knowledge to look forward, this book will contribute to reducing expensive forecasting errors in the future. Key reading for all those involved with the future of mobile communications, this book is a valuable resource, particularly for advanced undergraduates & postgraduates on Mobile Technology courses, practitioners, & researchers working in mobile communications, CSCW & HCI.

Seminar paper from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (80 percent), University of Teesside (Teesside Business School), language: English, abstract: According to O'Conner (1998), the impact of technology on marketing is dramatic. The industrial countries of today represent a growing information society which is based on technology. For an organisation "information is the most precious of modern corporate resources and its exploitation the key to competitive survival, the spotlight falls on marketing" (Mazur, 1994). To gather, handle and analyse the high amount of information, companies rely on technology. 1.5 billion pounds are invested on marketing related IT applications just in the UK (Leverick, 1998), which makes 15 percent of the total amount spent on IT, and this percentage is still increasing. The aim of this paper is to evaluate the impact of all potential technologies on the marketing strategy, using a variety of industry and organisational examples, and addressing the implications and potentials for the future. Therefore, it is necessary to firstly consider the range of current and potential future technologies that may or can be utilised in the company's marketing function. Examples of how 'real' companies use this technology need to be provided and appropriate legal issues have to be discussed. Finally, possible technologies for the fictitious Business Technology PLC's marketing function are suggested including a financial plan. A wide range of technologies could be identified including hardware, software and communication technology. It could be shown that technology has a strong impact on the marketing strategy in terms of collect, handle, interchange, communicate, analyse, personalise and customise information, leading to cost reductions, more effective marketing procedures and improved customer satisfaction. The paper shows the technology-driven changes regarding the marketing mix. Th

Mobile phones have become an integral part of society, as their convenience has helped democratize and revolutionize communication and the marketplace of ideas. Because of their ubiquity in higher education, undergraduate classrooms have begun to utilize smartphones and tablets as tools for learning. The Handbook of Research on Mobile Devices and Applications in Higher Education Settings explores and fosters new perspectives on the use of mobile applications in a classroom context. This timely publication will demonstrate the challenges that universities face when introducing new technologies to students and instructors, as well as the rewards of doing so in a thoughtful manner. This book is meant to present the latest research and become a source of inspiration for educators, administrators, researchers, app developers, and students of education and technology.