Modern Marketing Research
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Author |
: Fred M.. Feinberg |
Publisher |
: Thomson South-Western |
Total Pages |
: 689 |
Release |
: 2013 |
ISBN-10 |
: 1133191029 |
ISBN-13 |
: 9781133191025 |
Rating |
: 4/5 (29 Downloads) |
Synopsis Modern Marketing Research by : Fred M.. Feinberg
Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing findings with statistical methods and preparing the final report. Making sense of complex marketing data, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition explains in detail the analytical and statistical approaches essential in marketing research, including standard multivariate methods like Factor, Cluster, and Conjoint Analyses, as well as the latest Hierarchical Bayes, Heterogeneity, and Sample Selection techniques. More than three dozen in-text cases highlight research projects in business and academic settings, while numerous examples and special interviews with industry experts give you an in-depth perspective of marketing research and its applications in the real world.
Author |
: |
Publisher |
: |
Total Pages |
: 689 |
Release |
: 2013 |
ISBN-10 |
: 8131519449 |
ISBN-13 |
: 9788131519448 |
Rating |
: 4/5 (49 Downloads) |
Synopsis Modern Marketing Research by :
Author |
: Mark Bartholomew |
Publisher |
: Stanford University Press |
Total Pages |
: 291 |
Release |
: 2017-05-23 |
ISBN-10 |
: 9781503602182 |
ISBN-13 |
: 1503602184 |
Rating |
: 4/5 (82 Downloads) |
Synopsis Adcreep by : Mark Bartholomew
Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives.
Author |
: M. N. Mishra |
Publisher |
: |
Total Pages |
: 348 |
Release |
: 2008 |
ISBN-10 |
: 8184880987 |
ISBN-13 |
: 9788184880984 |
Rating |
: 4/5 (87 Downloads) |
Synopsis Modern Marketing Research by : M. N. Mishra
Author |
: Chuck Chakrapani |
Publisher |
: Toronto. : Pearson Prentice Hall |
Total Pages |
: 472 |
Release |
: 2005 |
ISBN-10 |
: 0131206834 |
ISBN-13 |
: 9780131206830 |
Rating |
: 4/5 (34 Downloads) |
Synopsis Modern Marketing Research by : Chuck Chakrapani
Author |
: S.G. Patil |
Publisher |
: |
Total Pages |
: 259 |
Release |
: 1988 |
ISBN-10 |
: OCLC:1158885087 |
ISBN-13 |
: |
Rating |
: 4/5 (87 Downloads) |
Synopsis Modern marketing research by : S.G. Patil
Author |
: Saransh Pandit |
Publisher |
: |
Total Pages |
: 400 |
Release |
: 2007 |
ISBN-10 |
: 8189557874 |
ISBN-13 |
: 9788189557874 |
Rating |
: 4/5 (74 Downloads) |
Synopsis Modern Marketing Research by : Saransh Pandit
Author |
: Frank Jefkins |
Publisher |
: Springer Science & Business Media |
Total Pages |
: 241 |
Release |
: 2012-12-06 |
ISBN-10 |
: 9789401168687 |
ISBN-13 |
: 9401168687 |
Rating |
: 4/5 (87 Downloads) |
Synopsis Modern Marketing Communications by : Frank Jefkins
Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which is mostly an academic point of view, and there are those who see the subject in broader terms, embracing every form of communication used in marketing, which is how the subject is practised in the business world. While the author has long experience as a teacher and examiner, he also continues to be a professional practitioner. Consequently, the book aims to serve those concerned with both the academic and the professional in terpreta tions of marketing comm unica tions. I t is of course hoped that those who adopt the academic approach to the subject will eventually acknowledge that there is more to marketing communi cations than advertising, sales promotion, selling, marketing research and public relations. It is also necessary to realise that public relations embraces much more than the 'publicity' in the 4Ps promotion box. Without wishing to be contentious, this broad approach is proposed so that communications of all kinds throughout the marketing strategy can have maximum effect. Very little has been published on this subject, and the book is therefore a pioneer attempt to establish the practical parameters of modern marketing communications. There are so many broad and narrow interpretations of marketing communications, but it is hoped that this book will be useful to teachers, students and practitioners of the subject.
Author |
: F. T. Schreier |
Publisher |
: |
Total Pages |
: |
Release |
: 1963 |
ISBN-10 |
: OCLC:500711421 |
ISBN-13 |
: |
Rating |
: 4/5 (21 Downloads) |
Synopsis Modern Marketing Research by : F. T. Schreier
Author |
: David H. Maister |
Publisher |
: Simon and Schuster |
Total Pages |
: 479 |
Release |
: 2012-12-11 |
ISBN-10 |
: 9781471109652 |
ISBN-13 |
: 1471109658 |
Rating |
: 4/5 (52 Downloads) |
Synopsis Managing The Professional Service Firm by : David H. Maister
Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'