This is a very to the point book with many actionable tips and strategies for how to promote your mobile app (iPhone or Android), make money from your smartphone applications, and generally treat it as a real business. Many of the strategies are simple and effective, and you can begin working on them as early as today.

Expert advice on how to succeed in the mobile market! Experts estimate that mobile app revenues will nearly quadruple over the next few years, but for many business owners and entrepreneurs, figuring out how to affordably create and market an app is a daunting challenge. But it doesn't have to be! With The Everything Guide to Mobile Apps, you'll learn all you need to know about creating a mobile app without breaking the bank account. In this book, you'll discover: What to consider when developing an app Which format best fits your needs and budget How to stand out in the app market The benefits of including apps in a marketing strategy How creating an app can improve business revenue From the development stage to marketing and beyond, The Everything Guide to Mobile Apps will help you develop an app that attracts more customers and boosts your business's revenue.

A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry. This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream. Discover marketing strategies that few developers know and/or use Learn the success formula for getting thousands of downloads a day for one App Learn the secret to why some Apps get visibility while others don't Get insights to help you understand the App store market App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!

Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.

- Length : 260 pages (PDF book pages) “It is a step-by-step guide book for marketing which comprises market research for boosting profitability, marketing strategy, pricing strategy, and measuring performance after launching.” 1. Based on global cases, it contains all kinds of practical methods to launch apps globally and to boost profitability of mobile apps 2. It presents the analysis of app data, operation, application guidelines, the inflow of users based on concrete numbers like KPIs and practical methods of how to analyze it. 3. It suggests strategic frameworks covering App Indexing, ASO(App Store Optimization), SEO(Search Engine Optimization), mobile webs, blog marketing, SNS marketing, PR, and even design, realization and operation of mobile app marketing. “App marketing, how can we start and operate?” The key for success in mobile app business is to completely integrate these three components: product strategy, content strategy and marketing strategy [Table of Contents] 1 STARTING ANDROID MARKETING - The Android Market, It is nothing to sneeze at 2 UNDERSTANDING THE ECOSYSTEM OF ANDROID - Understand the Ecosystem Structure 3 FINDING IDEAS - Good Ideas are Always Around YouImitate Actively - Create a Mashup App - Use Open Source codes - Apply the Newest Technology 4 CONDUCTING MARKET RESEARCH - Market Research is Really Important! - Are You Confident of Success? 5 PLANNING AN ANDROID APP - Set a Target Version - How to Make Apps that Sell Well? - Never Do These 6 APP DESIGN AND DEVELOPMENT - Guides for Development and Design, Know This - App Development, Quality is the First Priority 7 DEVISING A MARKETING STRATEGY - Understand the Flow of the Strategy Road Map for App Marketing - Promote Your App through Marketing before Launching - Strive to Succeed Within 30 Days - What to Do after 30 Days 8 ESTABLISHING PRICING STRATEGY - Understand the Monetization Measures for Individual App Business Model - Setting the Price, Think Cautiously! - How Much to Charge? - Try to Maximize Profit in a Paid App 9 APPLYING REVENUE REALIZATION MEASURE - Make Money with Free Apps 10 STABILIZING THE PRODUCT - Strengthen the Essential Value 11 LAUNCHING AN ANDROID APP AND AN OPERATING SERVICE - Establishing Operation Strategies is the Key - Finally, You Launch an App! - Set the App Coverage - Understand the Knowledge that is Helpful for a Service Operation 12 HOW TO GET SPOTTED IN THE MARKET - Aim for Top 50 in Free and Paid Sections 13 EXECUTE MARKETING PROGRAMS - Is it a Product Worthy of Marketing? - The Key is Exposure and PR - Secure Word-of-Mouth Marketing Channels 14 ADVERTISING - Enjoy Maximum Effect with Minimum Investment 15 MAINTENANCE - Keep the Tension 16 MEASURING THE PERFORMANCE AFTER LAUNCHING - Business without Measuring is Dangerous - Design an App Service Operation Process that Enables Comprehensive Management - Understand Major Indexes that are Quantifiable - Apply the Models Appropriate for App Service Analysis - Set Service KPI centered on OMTM (One Metric That Matters) - Acquire Significant Analysis Data by Applying Professional Analysis Tools - Understand the Types of the Collected Statistics Data - Using Data Analysis that Increases the Actual Revenue [Book Review by Publisher] Now that app business is creating a new paradigm, This is the Real Android Marketing is a must-read book for everyone who is interested in or related to android app business— student, app marketer, app designer, app developer, and app businessman— regardless of the fields. The author has accumulated experiences and insights by mastering diverse businesses in web and app as a former developer and businessman who majored in management and put them into this book in ways for readers to understand easily with his own wit. The android market is already overflowing with so many excellent apps just for you to jump in only with business plan and app development ability. The author emphasizes that the key for success in this unstable reality is the business that organically combines product strategy, contents strategy, and marketing strategy. With the know-how’s of this author who has both theory and actual experience, lead your app plan, development, marketing, and business to success.

"Mark W. Schaefer...has delivered a path-finding book exploring the six factors that will help you through the overwhelming wall of information density to win at marketing now..beyond content, beyond social media, beyond web traffic and search engine optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level marketing success. Unlock your business value, unleash your audience, and uncover the six digital strategies of The Content Code"--

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. - Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue - Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers - Get practical tips and analytical guidance to successfully implement the freemium model - Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch - Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel

Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.

"A Comprehensive Guide to Digital Marketing" is an all-encompassing resource that delves into the core aspects and advanced techniques of digital marketing. This book covers essential topics such as SEO, SEM, content marketing, and social media strategies, ensuring readers grasp both foundational concepts and cutting-edge practices. Each chapter, from leveraging AI in SEO to effective blogging and influencer marketing, is designed to equip professionals with practical tools and insights. Detailed guides on platforms like SEMrush and Google Analytics, coupled with chapters on mobile marketing, video content creation, and e-commerce strategies, make this book an invaluable asset for anyone looking to excel in the digital marketing landscape.

Whether you're just starting out or already a Fortune 500 giant, App Secrets is for you. App Secrets will show you how to: - Turn Your App Idea into a Million-Dollar Reality - Build Your App Business from the Ground Up and Love What You Do - Escape Your 9-to-5 Job and Live the Life of Your Dreams - Impact the Lives of Millions Across the World - And Lots More... All of the most successful apps, including Candy Crush, Instagram, Airbnb, Uber, and Snapchat incorporate the same fundamental traits. These elements are made easy to understand in what Sean Casto calls "App Secrets," to drive breakout success and achieve explosive growth. App Secrets uncovers how you can use these same strategies that today's fastest growing apps use to create your own Million Dollar or even a Billion Dollar app. You'll discover why some die and others succeed so you can avoid big mistakes and develop big winners. You will learn, step-by-step, highly successful methodologies, including: "Skyrocket Downloads Method" - Discover how apps DOUBLE, TRIPLE, or even 10X downloads through strategic organic marketing initiatives. This same method mastered by Flyp and TagFi can turn an app into a global phenomenon. "Viral App Blueprint"- Learn the specific blueprint of how today's smartest apps like Pokemon Go and Uber go viral and become instantly adopted by Millions. "Addiction Framework" - Discover the framework championed by Candy Crush and Snapchat to get people addicted to using your app every day, and making it indispensable.