Statutory warning: Language is a minefield. Words that firms and consumers use can be dealbreakers! Today, firms have many language-based decisions to make—from the brand name to the language of their annual reports to what they should or shouldn’t say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and attitudes. What the firm communicates and what consumers say have an impact on consumer attitudes, satisfaction, loyalty, and ultimately, on a firm's sales, market share and profits. In this book, Abhishek Borah meticulously and marvellously showcases the influence of language on business. Through examples ranging from Toyota to Tesla and Metallica to Mahatma Gandhi, you will read about how to improvise on social media, how changing the use of simple pronouns like ‘we’ and ‘you’ can affect a firm’s bottom line, how to spot a fake review online and much more. So whether you are just inquisitive about the role of language in affecting consumer and company behaviour or a student wondering about the utility of language analysis in understanding them, Mine Your Language will teach you to use language to influence, engage and predict!

High Challenge, Low Threat is Mary Myatt's smart and thoughtful exploration of all the things that wise leaders do. Informed through thousands of conversations over a 20-year period in education, Mary shows the lessons that school management teams can learn from leaders in a wide range of other sectors and points to the conditions which these leaders create to allow colleagues to engage with difficult issues enthusiastically and wholeheartedly. This book makes the case that any leadership role is concerned primarily with the relationships between individuals. It is the quality of these, whatever the size of the organisation, which make the difference between organisations which thrive, and those which stagnate. This is not to argue for soft, easy and comfortable options. Instead it considers how top leaders manage to walk the line between the impossible and the possible, between the undoable and the doable, and to create conditions for productive work which transcend the difficulties which come towards us every day. Instead of dodging them, they embrace them. And by navigating high challenge, low threat, they show how others how to do the same.

Mind Your Language! is a book by journalists for journalists. Accessible, humorous and to the point, this book will help you improve your writing skills, starting with basic use of English including grammar and punctuation. Next, there's a no nonsense breakdown of the writing and broadcasting skills you'll need to make it in TV and radio journalism. From common mistakes, to how to carry out an effective interview, all the basics are covered in this little black book. Employers offer top tips on how to succeed in the media industry and former journalism students speak candidly about their transitions from university to industry. Whether you are a journalism student or someone who would simply like to improve your grasp of the English language, this is for you.

This New York Times bestseller is an exciting and fearless investigation of language from the author of Rationality, The Better Angels of Our Nature and The Sense of Style and Enlightenment Now. "Curious, inventive, fearless, naughty." --The New York Times Book Review Bestselling author Steven Pinker possesses that rare combination of scientific aptitude and verbal eloquence that enables him to provide lucid explanations of deep and powerful ideas. His previous books - including the Pulitzer Prize finalist The Blank Slate - have catapulted him into the limelight as one of today's most important popular science writers. In The Stuff of Thought, Pinker presents a fascinating look at how our words explain our nature. Considering scientific questions with examples from everyday life, The Stuff of Thought is a brilliantly crafted and highly readable work that will appeal to fans of everything from The Selfish Gene and Blink to Eats, Shoots & Leaves.

"A brilliant, witty, and altogether satisfying book." — New York Times Book Review The classic work on the development of human language by the world’s leading expert on language and the mind In The Language Instinct, the world's expert on language and mind lucidly explains everything you always wanted to know about language: how it works, how children learn it, how it changes, how the brain computes it, and how it evolved. With deft use of examples of humor and wordplay, Steven Pinker weaves our vast knowledge of language into a compelling story: language is a human instinct, wired into our brains by evolution. The Language Instinct received the William James Book Prize from the American Psychological Association and the Public Interest Award from the Linguistics Society of America. This edition includes an update on advances in the science of language since The Language Instinct was first published.

`This is one of the most important books on race, representation and politics to come along in a decade.... Sarita Malik′s book is a brilliant contribution to the literature on race, cultural studies and public pedagogy′ - Henry Giroux, Penn State University Representing Black Britain offers a critical history of Black and Asian representation on British television from the earliest days of broadcasting to the present day. Working through programmes as wide-ranging as the early documentaries to `ethnic sitcoms′ and youth television, this book provides a detailed analysis of shifting institutional contexts, images of `race′ and ethnic-minority cultural politics in modern Britain. Representing Black Britain: focuses on issues of representation, ideology, `race′ and difference; covers a spectrum of television genres including documentary, news, comedy, light entertainment, youth television, drama, film and sport; examines the sociopolitical context of Black Britain; and looks at questions of policy and the institutional context of British broadcasting.

The Battlefield of the Mind Bible will help readers connect the truths of Joyce Meyer's all-time bestselling book, Battlefield of the Mind, to the Bible, and change their lives by changing their thinking. Worry, doubt, confusion, depression, anger, and feelings of condemnation. . .all these are attacks on the mind. If you struggle with negative thoughts, take heart! The Battlefield of the Mind Bible will help you win these all-important battles through clear, practical application of God's Word to your life. With notes, commentary, and previously unpublished insights by Joyce Meyer, this Bible is packed with features specifically designed for helping you deal with thousands of thoughts you have every day and focus your mind to think the way God thinks. Special Features Include: BOOK INTRODUCTIONS -- thoughts on the importance of each book and how it relates to the battlefield of the mind WINNING THE BATTLES OF THE MIND -- core teaching to help you apply specific biblical truths to winning the battle PRAYERS FOR VICTORY -- Scripture-based prayer to help you claim God's guarantee of winning PRAYERS TO RENEW YOUR MIND -- help for you to learn to think the way God thinks KEYS TO A VICTORIOUS LIFE -- practical truths for overcoming mental or emotional challenges POWER POINTS -- insight into how to think, speak, and live victoriously SPEAK GOD'S WORD-first-person Scripture confessions to train your mind for ultimate victory SCRIPTURES ON THOUGHTS AND WORDS -- more than 200 Bible passages that teach you how to think and speak in agreement with God's Word.

NATIONAL BESTSELLER • For anyone who wants to learn a foreign language, this is the method that will finally make the words stick. “A brilliant and thoroughly modern guide to learning new languages.”—Gary Marcus, cognitive psychologist and author of the New York Times bestseller Guitar Zero At thirty years old, Gabriel Wyner speaks six languages fluently. He didn’t learn them in school—who does? Rather, he learned them in the past few years, working on his own and practicing on the subway, using simple techniques and free online resources—and here he wants to show others what he’s discovered. Starting with pronunciation, you’ll learn how to rewire your ears and turn foreign sounds into familiar sounds. You’ll retrain your tongue to produce those sounds accurately, using tricks from opera singers and actors. Next, you’ll begin to tackle words, and connect sounds and spellings to imagery rather than translations, which will enable you to think in a foreign language. And with the help of sophisticated spaced-repetition techniques, you’ll be able to memorize hundreds of words a month in minutes every day. This is brain hacking at its most exciting, taking what we know about neuroscience and linguistics and using it to create the most efficient and enjoyable way to learn a foreign language in the spare minutes of your day.