Michael Jordan, Inc. seeks to make sense of a celebrated figure whose public existence illuminates a late capitalist order defined by the convergence of corporate and media interests. Using Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture, the contributors focus on celebrity economy, corporate culture, identity politics, and the global marketplace—foundational pillars of contemporary cultural existence. They provide an introduction to late capitalism's pervasive and invasive cult of celebrity, examine the innovative corporate connections (particularly Jordan's association with Nike) largely responsible for Jordan's aggressively commodified being, excavate the cultural politics imbued within the racialized and sexualized nature of Jordan's identity, and demonstrate the global reach and influence that has accompanied the concerted commodification of Jordan by transnational corporations. This anthology represents both an intellectual expression of, and a political commitment to, the fact that Michael Jordan matters.

The Pulitzer Prize–winning journalist looks at the life and times of the Chicago Bulls superstar— “The best Jordan book so far” (The Washington Post). One of sport’s biggest superstars, Michael Jordan is more than an internationally renowned athlete. As illuminated through David Halberstam’s trademark balance of impeccable research and fascinating storytelling, Jordan symbolizes the apex of the National Basketball Association’s coming of age. Long before multimillion-dollar signings and lucrative endorsements, NBA players worked in relative obscurity, with most games woefully unattended and rarely broadcast on television. Then came Larry Bird and Magic Johnson, Jordan’s two great predecessors, and the game’s status changed. The new era capitalized on Jordan’s talent, will power, and unrivaled competiveness. In Playing for Keeps, Halberstam is at his investigative best, delving into Jordan’s expansive world of teammates and coaches. The result is a gripping story of the athlete and media powerhouse who changed a game forever. This ebook features an extended biography of David Halberstam.

Exciting, action-filled photos of basketball's greatest personality are paired with commentary text and quotes by John Updike, Phil Jackson, Wilt Chamberlain, and many others. Full color.

Grab your Js and hit the court with this Who Was? biography about NBA superstar Michael Jordan. Meet the man who changed the game forever. Michael Jordan has always been competitive--even as a young boy, he fought for attention. His need to be the best made him a star player on his college basketball team and helped him become an NBA legend, both for his skills and his endorsements. His Nike contract for Air Jordan basketball shoes set an unmatched precedent for professional athletes. Author Kirsten Anderson takes readers through each exciting moment, detailing the iconic reverse lay-ups and jump shots of Michael Jordan's storied career. Look for more Who HQ titles: Who Is LeBron James? Who Was Kobe Bryant? Who Is Shaquille O'Neal? Who Is the Man in the Air?: Michael Jordan

Michael Jordan is one of the greatest professional basketball players ever and is a legend in his own time. This revised edition is updated to include the major events of Jordan's life since the book's original publication. Since then, Jordan has won an Olympic Gold Medal in Barcelona and three more NBA World Championships. Following the murder of his father, Jordan retired from the game. After a brief stint at a minor-league baseball player, Jordan made a triumphant return to the Chicago Bulls and is once again on top of the game.

The brutal murder of a friend leaves lawyer John Coleman stunned and sends shockwaves through the city of Cleveland. The technique of the killing recalls memories of the Torso Murderer, who dismembered at least twelve people decades ago and then vanished—eluding even legendary crime fighter Eliot Ness. Jennifer, the victim’s beautiful daughter, hires John to handle her father’s estate, and romantic feelings for her soon complicate his already troubled marriage. When John finds himself entangled with a cold-blooded biker gang, an ex-cop with a fuzzy past, and the drug-addicted son of the dead man, he struggles to make sense of it all. ​But he cannot shake a growing sense of dread.

Uses Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture.

Michael Jordan of the Chicago Bulls may rightly be called the greatest basketball player who ever lived. An NCAA title, Olympic gold medals, NBA championships, all these prove what an unbelievable athlete Michael Jordan truly was, and still is.

Words and wisdom from Chicago Bulls #23: Mega-superstar, "His Airness" He is the most successful player to ever wear a basketball uniform. On the court and off the court, Michael has entertained the world as a pitchman, movie star, spokesperson, and an extraordinary athlete-although not the greatest baseball player. For the first time ever, bestselling author Janet Lowe has compiled a portrait from Michael's own words. Michael Jordan Speaks touches upon everything about the sport, his mega-superstar status, and his life, culled from articles, newscasts, and interviews.

"Not every flying hero has a cape." —Michael Jordan Essential facts and stories all young basketball fans should know, plus inspiring quotes and brilliant photos Michael Jordan left his mark on the game as a larger-than-life competitor who dazzled the world, pushed the boundaries of his sport, and never settled for anything less than the best. The Chicago Bulls legend is known as the greatest basketball player of all time, but he is so much more than just an athlete. The man who made fans want to "Be Like Mike" revolutionized the world of sports, is an ambassador for the game around the world, and serves as a role model to millions.? In The Legend of Michael Jordan, readers will learn about MJ's early days growing up in North Carolina, his six championships with the Chicago Bulls, the impact he had on fashion and pop culture, and his burning desire to win.? This must-own book is a great way to introduce young ballers to basketball's Greatest of All Time. Other titles in this series: The Legend of Kobe Bryant