This printing of Men and Rubber: The Story of Business by Harvey S. Firestone is part of the Farnam Street Timeless Classics Series, where we continue with our goal of 'mastering the best of what other people have figured out.' This is one of the books I give away the most.

Police hunt for a gang called the India-Rubber Men, who wear gasmasks and rubber gloves, and carry gas bombs to stave off pursuit. The book was made into the successful 1938 film, "The Return of the Frog."

This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this remarkable business.

Given the phenomenal fame and commercial success that the Beatles knew for the entire course of their familiar career, their music per se has received surprisingly little detailed attention. Not all of their cultural influence can be traced to long hair and flashy clothing; the Beatles had numerous fresh ideas about melody, harmony, counterpoint, rhythm, form, colors, and textures. Or consider how much new ground was broken by their lyrics alone--both the themes and imagery of the Beatles' poetry are key parts of what made (and still makes) this group so important, so popular, and so imitated. This book is a comprehensive chronological study of every aspect of the Fab Four's musical life--including full examinations of composition, performance practice, recording, and historical context--during their transcendent late period (1966-1970). Rich, authoritative interpretations are interwoven through a documentary study of many thousands of audio, print, and other sources.

A tale of Toland Polk, a young man caught in the maelstrom of the civil rights movement and the intrenched homophobia of small-town America

An ambitious and shocking exposé of America’s hidden empire in Liberia, run by the storied Firestone corporation, and its long shadow In the early 1920s, Americans owned 80 percent of the world’s automobiles and consumed 75 percent of the world’s rubber. But only one percent of the world’s rubber grew under the U.S. flag, creating a bottleneck that hampered the nation’s explosive economic expansion. To solve its conundrum, the Firestone Tire and Rubber Company turned to a tiny West African nation, Liberia, founded in 1847 as a free Black republic. Empire of Rubber tells a sweeping story of capitalism, racial exploitation, and environmental devastation, as Firestone transformed Liberia into America’s rubber empire. Historian and filmmaker Gregg Mitman scoured remote archives to unearth a history of promises unfulfilled for the vast numbers of Liberians who toiled on rubber plantations built on taken land. Mitman reveals a history of racial segregation and medical experimentation that reflected Jim Crow America—on African soil. As Firestone reaped fortunes, wealth and power concentrated in the hands of a few elites, fostering widespread inequalities that fed unrest, rebellions and, eventually, civil war. A riveting narrative of ecology and disease, of commerce and science, and of racial politics and political maneuvering, Empire of Rubber uncovers the hidden story of a corporate empire whose tentacles reach into the present.

The hair-raising true story of the first team to raft the entire length of the Amazon. To a trio of twenty-something adrenaline junkies, it sounded like an irresistible challenge: Tackle the Amazon with nothing more than a rubber raft between them and fate. In Amazon Extreme Colin Angus provides a you-are-there account of his expedition’s terrors and triumphs. In spite of Shining Path gunmen, mosquito-laden drinking water, and, of course, the terrifying rapids themselves, his crew also found a reverence for the equally compelling beauty that makes this region so renowned. Graceful dolphins, lush forests, and the intriguing people who live along the river complete the backdrop as Angus’s five-month excursion unfolds. Culminating in an astonishing victory that garnered major media coverage, this is the story of three guys who truly went off the deep end, and one who came back to write a riveting recollection of it.

LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.