Science as well. Finally, all those who were mesmerized by the Thomas/Hill hearings, the Gulf War coverage, and other recent media events will find it enlightening and instructive.

Media Events: A Critical Contemporary Approach proposes an interdisciplinary and multicultural approach of Dayan and Katz's theory of media events (1992) by applying it to contemporary situations. The contributing authors come from a range of countries (UK, USA, Mexico, Germany, Finland, Italy, Greece, Portugal, Ukraine) and analyse the theory of media events from different perspectives, incorporating social media and offering a re-positioning of Dayan and Katz's theory of media events. By bringing new perspectives into this field, the proposed volume is an important contribution as it grounds the intervention and rethinking of the theory into further empirical research. This volume has the potential to function as a 'cross-generational' link between one of the 'early classics' of media and communication studies on the one hand and the present generation of researchers on the other.

Media events have been described as broadcasts that involve an engaged audience viewing the same event simultaneously; though this definition is still relevant, the way media outlets interact with and react to their audiences has greatly changed. This is in part due to the emergence of social media platforms which allow a participatory audience, something that genre-specific television channels now rely on. Because these genre-specific, 24-hour channels seek to hook viewers with hyperbolic presentation and the illusion of large media events, the original definition must be adapted. Global Perspectives on Media Events in Contemporary Society seeks to re-define the role of the media in relaying information about current events within a modern context. Determining what constitutes as and the proper presentation of a media event is of great importance given the ubiquity of media consumption. This book approaches the topic from historical, ceremonial, and globally cultural perspectives while addressing news, sports, and other significant current events. It is a vital resource for students and teachers of communication, media, and journalism, professionals in the media industry, policy makers, and sociologists.

The 'eventization' of the media is increasingly important for the marketing and appreciation of popular media texts. Media Events gives readers an understanding of the major debates in this high-profile area of media and cultural research.

What are hybrid media events? And how do these events shape our lives in the present digital age? This book addresses these questions by explaining how terrorist violence makes global events. The empirical analyses are based on the case of Charlie Hebdo attacks in 2015 and the global circulation of solidarities and anger connected with the attacks.

This book is among the first to use a "media events" framework to examine China's Internet activism and politics, and the first study of the transformation of China's media events through the parameter of online activism. The author locates the practices of major modes of online activism in China (shanzhai [culture jamming]; citizen journalism; and weiguan [mediated mobilisation]) into different types of Chinese media events (ritual celebration, natural disaster, political scandal). The contextualised analysis of online activism thus enables exploration of the spatial, temporal and relational dimensions of Chinese online activism with other social agents -- such as the Party-state, mainstream media and civil society. Analysis reveals Internet politics in China on three interrelated levels: the individual, the discursive and the institutional. Contemporary cases, rich in empirical research data and interdisciplinary theory, demonstrate that the alternative and activist use of the Internet has intervened into and transformed conventional Chinese media events in various types of agents, their agendas and performances, and the subsequent and corresponding political impact. The Party-market controlled Chinese media events have become more open, contentious and deliberative in the Web 2.0 era due to the active participation of ordinary Chinese people aided by the Internet.

The most intense hopes and fears of our collective lives centre around large-scale events – from competitions, celebrations and festivals to environmental disasters, pandemics and terror attacks. The media are a crucial part of this process: they enable the planning, resource allocation and circulation of the vital information needed to mount major events. They are also where traces of events are stored for history. In short, large-scale and collective events have been, and still are, mediated. Starting from nineteenth-century industrialisation, Media and Events in History explains how contemporary life has become saturated with events. It discusses how they have come to involve extensive infrastructures, forms of control and anticipation, attention and participation, contingency and transformation, and articulations of the past and the future. Synthesising and developing insights from history, media studies, philosophy and the social sciences, Ytreberg surveys the rise of event-planning via mediation, and exposes the historical driving forces behind ‘media events’, global ‘mega-events’ and ‘pseudo-events’. Revealing the importance of events in history, this eye-opening book will be of interest to students of media studies, history, historical sociology and cultural history, as well as the general reader.

"This volume assembles an estimable range of critical analyses of one of the most important mediated artifacts of the modern world—the media event. The authors challenge the construct, extend its usefulness, expand its theoretical basis and application, and examine media events in a far larger and richer context than ever before. Students of global media today are well served by this superb collection of essays." David Morgan, Duke University, USA "A welcome and worthy successor to Dayan and Katz’s path-breaking study that expands and enriches the discourse on global media events." Daya Thussu, University of Westminster, UK "This is an excellent collection, that will enable new kinds of argument about, and hopefully research into, the spectacular functions of the contemporary media." Graeme Turner, University of Queensland, Australia We live in an age where the media is intensely global and profoundly changed by digitalization. Not only do many media events have audiences who access them online, but additionally digital media flows are generating new ways in which media events can emerge. In times of increasingly differentiated media technologies and fragmented media landscapes, the ‘eventization’ of the media is increasingly important for the marketing and everyday appreciation of popular media texts. The events covered include Celebrity Big Brother, 9/11, the Iraq war and World Youth Day 2005 to give readers an understanding of the major debates in this increasingly high-profile area of media and cultural research.

Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand’s cultural influence. Focusing on the central concept of "mediatization" – the permeation of media into all spheres of contemporary life – the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, this is a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society. Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport.

Iconic Events: Media, Power, and Politics in Retelling History examines the processes of collective memory surrounding traumatic events that have been deemed iconic in American culture. Leavy investigates the social and market forces that have shaped the meanings around and enduring significance of events that have captured the public's imagination, including Titanic, Pearl Harbor, Columbine, and September 11th. Iconic Events focuses on three interpretive phases that serve to mold public perception of these events: journalistic representations, political appropriations, and popular adaptations. With a vital, engaging approach, Leavy explores the processes by which traumatic events are made mythic in the public eye. Iconic Events is essential for collective memory scholars and undergraduate courses in communications, American studies, history, and sociology, as well as the general reader.