Maximilian I (1459–1519) skillfully crafted a public persona and personal mythology that eventually earned him the romantic sobriquet “Last Knight.” From the time he became duke of Burgundy at the age of eighteen until his death, his passion for the trappings and ideals of knighthood served his worldly ambitions, imaginative strategies, and resolute efforts to forge a legacy. A master of self-promotion, he ordered exceptional armor from the most celebrated armorers in Europe, as well as heroic autobiographical epics and lavish designs for prints. Indeed, Maximilian’s quest to secure his memory and expand his sphere of influence, despite chronic shortages of funds that left many of his most ambitious projects unfinished, was indomitable. Coinciding with the 500th anniversary of Maximilian’s death, this catalogue is the first to examine the masterworks that he commissioned, revealing how art and armor contributed to the construction of Maximilian’s identity and aspirations, and to the politics of Europe at the dawn of the Renaissance. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana}

When originally published in 1982 this was the first biography of Maximilian I to appear in English for half a century. It assesses a man who was Holy Roman Emperor, founder of the modern Austrian state and the grandfather of Charles V and Ferdinand I. Maximilian was a key figure and an appreciation of his role and career is vital to an overall view of European society and politics at the dawning of modern times. The book gives an insight into Maximilian’s style of government and reveals the underlying personal factors that determined many of the key decisions which influenced politics and control during his reign.

Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls "the routinization of charisma," strengthen the power of the Hapsburg dynasty, and help establish the Austro-Hungarian Empire. A fascinating study of the self-fashioning of an early modern ruler who was as much image-maker as emperor, Marketing Maximilian shows why Maximilian remains one of the most remarkable, innovative, and self-aggrandizing royal art patrons in European history. Silver describes how Maximilian--lacking a real capital or court center, the ability to tax, and an easily manageable territory--undertook a vast and expensive visual-media campaign to forward his extravagant claims to imperial rank, noble blood, perfect virtues, and military success. To press these claims, Maximilian patronized and often personally supervised and collaborated with the best printers, craftsmen, and artists of his time (among them no less than Albrecht Dürer) to plan and produce illustrated books, medals, heralds, armor, and an ambitious tomb monument.

One of Maximilian's most important legacies is the work created in his honor by some of the greatest artists of his time, most notably Albrecht Dürer. Today many of these works reside in the Albertina Museum in Vienna, and they are featured in this elegant volume. In addition to works by Dürer, the book includes reproductions of the extraordinary Triumphal Procession of Albrecht Altdorfer and his workshop, and the monumental woodcut Arch of Honor. This book explores the artistic culture of Maximilian's era, with numerous examples from the Albertina's own collection as well as painted portraits, exquisite illuminated manuscripts, precious sculptures, and splendid tapestries from some of the world's leading museums. Brought together in this elegant volume, these works offer valuable insight into Maximilian's public relations machinery. The book also features scholarly articles devoted to Maximilian's complex artistic projects that will become key to the literature on Emperor Maximilian and the art of his time.

The first part of a two-volume history of the Habsburg Empire from its medieval origins to its dismemberment in the First World War. This important volume (which is self-contained) meets a long-felt need for a systematic survey in English of the Habsburgs and their lands in the late medieval and early modern periods. It is primarily concerned with the Habsburg territories in central and northern Europe, but the history of the Spanish Habsburgs in Spain and the Netherlands is also covered. The book, like the Habsburgs themselves, deals with an immense range of lands and peoples: clear, balanced, and authoritative, it is a remarkable feat of synthethis and exposition.

Discover the last great epic verse of the Middle Ages. Theuerdank follows the highly embellished "real-life" story of Emperor Maximilian I, the first modern-age ruler to employ print media as propaganda. This edition reproduces an extremely rare original, gathering all 118 gold-adorned woodcuts, revelatory essays, fascimiles, and a chapter-by-...