Trademarks and Unfair Competition: Law and Policy Case and Statutory Supplement, 2012

This text provides a comprehensive treatment of trademark, unfair competition, and related areas, with international and Internet issues integrated throughout.

The latest edition of this popular casebook includes full coverage of the principles surrounding trademark acquisiton and registration under federal law, as well as infringement and dilution issues. Novel issues involving trademark usage in the on-line context are treated in depth. The book also deals with competitor false advertsing remedies under the Lanham Act and public enforcement of prohibitions against unfair and deceptive practices by the Federal Trade Commission. Case selection has been made with an eye towards holding student interest and provocative notes and questions make the book highly teachable.

The many strands of trademark and unfair competition doctrine are organized into a coherent conceptual framework consisting of a brief examination of foundational concepts, followed by thorough treatments of the law on (1) the creation of trademark rights; and (2) the scope & enforcement of trademark rights and some related causes of action. The traditional case-and-note format is enhanced by problems that help students understand intricate key topics. Trademarks and Unfair Competition features many issues related to online commerce, such as cybersquatting, keyword advertising, the relationship between trademarks and domain names, and the potential secondary liability of online auction websites such as eBay. International as well as domestic issues are thoroughly explored. Comprehensive coverage of trade dress protection is integrated with issues of word mark protection. New to the 5th Edition: the Tam and Brunetti decisions striking down the scandalousness and disparagement bars to registration extensive coverage of recent case developments on expressive uses of marks in political and artistic contexts the Belmora decision on well-known marks and developments on extraterritorial application of the Lanham Act Key Features: coherent conceptual framework clearly delineating creation of rights and enforcement of rights issues traditional case-and-note format, enhanced by problems thorough coverage of trademark issues arising in online commerce integrated coverage of international and domestic doctrine thorough treatment of trade dress protection, integrated with issues of word mark protection

This book clearly & concisely presents cases & materials on trademarks & unfair competition, enabling professors to emphasize specific areas & question developing areas of the law with less student confusion & resulting in better class participation. The authors provide students with a historical & fundamental grounding in principles of trademark & unfair competition law, & then progressively expose them to more sophisticated problems. Recent Developments & Documents Supplement.

A compendium of trademark law that provides practitioners of trademark and unfair competition law with a contemporary synthesis of developing topics in the field. Coverage includes: basic principles of trademark and unfair competition law; the creation and maintenance of trade identity rights; trademark registration; loss of rights; infringement of trademark rights; defences; trade identity law (including discussions of dilution, misrepresentation, trade dress, misappropriation, distinctive advertising and merchandising and the right of publicity); jurisdiction; remedies; and governmental regulation. The price includes three months of updates.

The 2007 Supplement and Statutory Appendix to Ginsburg, Litman and Kevlin's Trademark and Unfair Competition, Cases and Materials, 4th Edition updates the casebook with information on important Supreme Court decisions, coverage of US adherence to the Madrid Protocol on international filing for trademark registration, and expanded materials on trademarks and the Internet.