* The complete guide to mastering the technical challenges of lighting and flash * Explores locations, subjects and styles, and all the technical skills, tools and tips needed to master them * Written by multi award-winning photographer Richard Bradbury Aimed at the serious amateur, this is a practical guide to achieving professional results in digital photography. Light is at the very heart of photography and plays a fundamental role in creating successful images. Not only does light affect brightness, it also determines tone, mood, atmosphere, texture, colour and luminosity. Mastering Lighting & Flash Photography contains everything you need to know about controlling and manipulating light to capture the beauty of the world around you in your own signature style. Written and photographed by a multi award-winning photographer, the book describes and demonstrates all the key topics: from understanding light and how to use it; through choosing the best kit and mastering the essential techniques; to different forms of flash photography and studio lighting, tips from leading professionals, and elevating your prints in post-production. .

For the first time ever, world-famous photographer and fashion lighting instructor Frank Doorhof takes you behind the scenes to reveal every step of his model-photography workflow–the same workflow that has made him a hero to photographers around the world thanks to his practical, budget conscious, no-nonsense approach. In this groundbreaking book, Frank starts right at the beginning with how to find models, find great locations, work with backgrounds (you’ll be amazed at his tricks for creating stunning backgrounds for just a few bucks), and work by yourself or with a team (stylist, hair stylist, and makeup artist) to create an image that will get your photography noticed. Then, it’s on to an in-depth look at the lighting setups and looks that made Frank famous (complete with diagrams and detailed explanations). You’ll see how Frank lights his images (you’ll be shocked at how simple most of his lighting setups are and you’ll be able to create these same setups yourself), plus he covers the critical little stuff nobody else is talking about, including: how to calibrate your monitor (and why it’s so important); how to use a color target to nail your color every single time; and why (and how) to use a light meter to get consistent, reproducible lighting each and every shoot. Frank also shares his own retouching techniques through step-by-step tutorials, and he takes you from start to finish through a number of different looks so you can see exactly how it’s done, and recreate these same looks yourself. If you’ve ever wished there was one book that covers it all, the whole process of photographing models from start to finish, not leaving anything out, then this is the book for you.

A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors. Petty and Verbeck inspire you to live your passion and pass your enthusiasm on to your customers, without succumbing to the pressure to discount.

Photographic portraits should not be the formal, corporate-style poses of yesteryear, which reveal nothing of the subject's emotion, personality or mood - so believe Sarah Plater and Paul Wilkindon. Theirs is a modern, fresh and vibrant approach that aims to capture a moment in the lifestyle of the person or persons in the picture. This authoritative guide contains clear, concise and jargon-busting text that discusses the essential technical aspects of photography from choosing a camera and equipment to an appreciation of exposure, aperture, metering, shutter speed, depth of field and white balance settings, in addition to how natural light, colour and movement affect a photograph. A guide to posing helps to ensure dynamic and arresting images

Photography can be a competitive and unforgiving trade, however there are many strategies for professional success. This book is a resource for photographers of all kinds and demonstrates the many ways to manage a career in photography, while still “earning enough money to support yourself, a family, your interests, your aspirations, and your passion.” Mastering the Business of Photography offers insights into what happens when you’re not shooting—which is most of the time—and explains what you must do to further your career, make a living, and accomplish your personal goals. Topics include: • Organizing assignments from start to finish • Creating a plan and calculating risks • Building a standout portfolio • Anticipating financial matters • Working with clients • Self-promoting • Getting paid • Booking gigs • Negotiating a contract • And much more For freelance photographers and for those employed by agencies as well, this guide is full of practical advice for navigating the world of photo work, coming from an industry professional with over forty years of experience. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Mastering Black & White Photography is the definitive work on how to shoot black & white images on today's sophisticated digital SLR and compact digital cameras and smart phones. Aimed at the enthusiastic amateur photographer, jargon-busting text, illustrated with the author's own stunning images, explains the theory behind digital photography, along with a guide to the equipment and software needed to take outstanding images. He answers the much-asked question: should you shoot in colour and then convert to black and white, or shoot in monochrome from the start?

Foreword by Skip Cohen Translating the chaos of the real world into a breathtakingly simple, beautiful photograph can often seem like an impossible task. With busy, cluttered backgrounds and subjects who don’t know how to pose, how can you take control and get a great shot no matter the situation? In Picture Perfect Practice, photographer Roberto Valenzuela breaks down the craft of photography into three key elements–locations, poses, and execution–that you can use to unlock the photographic opportunities lying beneath every challenging situation. Valenzuela stresses the need for photographers to actively practice their craft every day–just like you would practice a musical instrument–in order to master the art of making great images. With chapters that offer practice exercises to strengthen your photographic abilities, you’ll learn how to approach a scene, break it down, and see your way to a great photograph. The Location section features chapters that cover symmetry, balance, framing, color elements, textures, and much more. The Posing section includes the Five Key Posing Techniques that Valenzuela uses every time he’s shooting people, as well as a complete list of poses and how to achieve, customize, and perfect them. The Execution portion, with sections like “Lighting through Direction” and “Simplicity through Subtraction,” reveals Valenzuela’s overall approach to getting the shot. The book also includes an inspiring and helpful chapter on deliberate practice techniques, where Valenzuela describes his system for practicing and analyzing his work, which leads to constant improvement as a photographer. If you’ve been frustrated and overwhelmed by the challenges of real-world locations, posing your subjects, or executing a great image–or if you simply want to become a better shooter but don’t know where to start– Picture Perfect Practice gives you the tools and information you need to finally become the kind of photographer you’ve always wanted to be: the kind who can confidently walk into any location, under any lighting condition, with any subject, and know that you can create astonishing photographs that have a timeless impact.

Now updated and expanded to cover the latest information on the impact of digital imaging and Internet technology, Mastering Black and White Photography covers every aspect of the process, from choosing a camera and building a darkroom to finding subjects and creating dazzling prints. Readers will discover expert advice and no-fail techniques for developing a contact sheet; creating a final print, using the Internet to present a portfolio, making extra prints and enlargements, and more. For any photographer looking to develop expert skills in the art and technique of black-and-white photography, this newly revised classic provides all the ready-to-use help one needs! * An industry classic providing a thorough introduction to black-and-white photography * One of the most reasonably priced, accessible, and comprehensive books on the topic

Whether you prefer the term retro, vintage or "old skool" there's an undeniable truth to the familiar quote: "What's old is new again." This is increasingly obvious among next-generation photographers who are already reacting to the established digital norm and actively seeking out something more soulful and personal than the pixel-pushing, quick-fix of the digital age. And that something is film. Yet this is a generation that has never experienced film photography. They have not felt the unique combination of fear and excitement at taking a once-in-a-lifetime shot and not knowing if it's perfect; nor have they waited with bated breath to see if their labours are good, bad or indifferent. And they certainly won't have experienced the "happy accidents" associated with badly loaded film, light leaks, collapsed shutters or any of the other "defects" that can transform an average shot into a one-of-a-kind photograph. "Mastering Film Photography" is a fast-track guide to shooting emulsion in the digital age. After a crash course in how film works and how to choose the ideal camera to use it with, readers will learn how to overcome the challenges of getting the exposure right when there's no instant feedback; how to use flash systems in the pre-TTL era; and the importance of filters before Instagram; as well as exploring the creative world of lensless photography. With profiles of leading film practitioners along the way, the book is rounded off with a guide to the traditional, digital and hybrid processing options that will enable you to make the most of your negatives and slides