In this practical handbook, author Roger Straus shares insights, tips, and wisdom acquired from his decades-spanning career as a moderator and depth interviewer. You'll find practical tips for responding to an RFP (including budget considerations that are not always obvious), planning a depth-research project, working with research facilities, conducting the research, and conveying your findings to your clients. Focusing on six applications for depth methods, Straus explains that focus groups and depth interviews can be used for much more than preliminary research and ideation exercises. He takes you through the Five-Question process for planning a group, addressing Who?, How Many?, Where? When?, and How?. In addition to discussing each of these critical questions, he offers scores of useful best-practice tips that you can put to use immediately. You'll also find valuable advice for integrating qualitative and quantitative research and for choosing the best approach to your research project, with extensive discussion points weighing the benefits of in-person groups and interviews vs. on-line, synchronous and asynchronous methods. Recommended for professionals in market research, product development, government, sociological practice and public policy research, especially for those who might be new to the discipline.

In highlighting the unique features of focus groups, Cyr explains how they can help social science researchers effectively answer certain research questions.

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

In an era of constrained research budgets, online interviewing opens up immense possibilities: a researcher can literally conduct a global study without ever leaving home. But more than a decade after these technologies started to become available, there are still few studies on how to utilize online interviews in research. This book provides 10 cases of research conducted using online interviews, with data collected through text-based, videoconferencing, multichannel meetings, and immersive 3-D environments. Each case is followed by two commentaries: one from another expert contributor, the second from Janet Salmons, as editor.

Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

"Mastering Research Methodology: A Practical Guide" assists professionals, scholars, and students in attaining a comprehensive understanding of the art and science of research. This all-encompassing manual provides explicitand exhaustive guidance on a wide range of research methodologies, encompassing qualitative and quantitative approaches. The book commences by providing readers with an introduction to fundamental concepts, including the significance of ethical considerations, hypothesis formulation, and research design principles. The subsequent section explores distinct research methodologies, such as mixed-methods, experimental, survey, case study, and ethnographic approaches. Every chapter of the book offers precise instructions on how to execute these methods, beginning with data collection and concluding with analysis, thereby guaranteeing that readers are capable of effectively applying these techniques to their own projects. The practical orientation of "Mastering Research Methodology" is one of its defining characteristics. Practical advice, real-world illustrations, and case studies serve to reconcile the divide between theoretical concepts and their real-world implementation. This practical methodology enables readers to comprehend the intricacies of scientific inquiry, arrive at well-informed methodological decisions, and confront prevalent obstacles. The book places significant emphasis on the essential significance of data integrity and research ethics, in addition to methodological instruction. This resource offers approaches to guaranteeing the integrity of data, preserving openness, and adhering to ethical principles during the entirety of the research endeavour.

The ability to write to a high standard is a key skill that is often overlooked in the business world. This short book from an international, best-selling author offers a practical guide to conceiving, researching and writing a business or management dissertation. Robert Lomas offers an inspirational treatise that will awaken the quest for knowledge among his readership. The book helps business students to frame their research questions in a more helpful manner in order to achieve their research aims and write in a clear and top scoring way. Topics covered include collecting and measuring data, using business statistics, planning research projects and the real mechanics of writing a dissertation. Masters students across business and management will benefit enormously from reading this book, not just in adding serious value to their dissertations, but also helping to improve their writing skills throughout their business careers. This book includes a foreword by Mark Booth.

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Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market a business profitably. Offering more than just short-term selling tricks, it provides techniques for building and maintaining a long-term profitable market position. It is ideal for those working in marketing for the first time, managers in other functions--i.e. finance, HR, production--who need to understand this crucial role in the organization, in-company training courses, and business degree and MBA courses.