What is the winning formula for creating a successful brand and become effective leaders? How can I build a great reputation and stand out in the new digital era? These are only some of the challenges that CEOs and executives are confronted with on a daily basis when it comes to their approach to communications. In his latest book, Mastering Communications, Oliver Aust helps readers navigate the difficult world of communications. Mastering Communications combines theoretical knowledge and practical expertise to guide you step by step, through every skill that every CEO must master to become a top communicator. From designing an effective strategy to managing a reputational crisis, Mastering Communications provides CEOs and senior executives with the necessary tools to communicate with grace and skill in any situation.

The invisible don’t build great businesses. The unignorable do. In the digital age, being good at your job is no longer enough. To be truly successful, you must be both talented and visible. Building an authentic personal brand is the key to getting the recognition you deserve and the opportunities you dream of. Everyone has a reputation. So why not build a reputation you love? One that is authentic, plays to your strengths and boosts your business. In Unignorable, Oliver Aust takes you through a 30-day framework to build your personal brand online and offline. You will work on your mindset, motivation, method and message. By the end of the four weeks, you will have a tailor-made personal branding strategy and the skills required to execute it with maximum success. You will have learned how to become truly unignorable. In uncertain times, your reputation is your greatest asset.

Reputation matters now more than ever. Public opinion in the wake of the financial meltdown has revealed the publics abiding mistrust of corporations and the executives who run them. Scrutiny from the internet and 24-hour cable TV offers companies no place to hide; so they must proactively seek the confidence of their shareholders and the public. In todays economy, reputation is a prime factor in a corporations bottom line. Via its groundbreaking Seven Strategies of Reputation Leadership, Crisis of Character offers a fail-proof way for executives to immunize themselves and their companies against the breakdowns that can happen to even the most prominent organizations. Using real-life examples (from Merck and Citigroup to Hewlett-Packard and Coca-Cola), Crisis of Character presents concrete ways executives can shape the internal corporate culture to support their business interests. This books many stories vividly illustrate how corporate strategy must shift to deal effectively with globalization and the new environmental and human rights standards that come with it. Crises of Character offers invaluable advice to anyone who operates in the public sphere and who understands that reputation is the key to survival.

Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.

Unleash the Creative Power of Computer-Generated Imagery (CGI) with "Mastering CGI" In a world where visual storytelling and digital experiences dominate, mastering Computer-Generated Imagery (CGI) is your key to unlocking limitless creative possibilities. "Mastering CGI" is your comprehensive guide to diving into the exciting world of CGI, equipping you with the knowledge and skills to create stunning visuals, animations, and immersive digital environments. Your Gateway to CGI Mastery Whether you're a digital artist, filmmaker, game developer, or simply someone with a passion for visual storytelling, CGI is a skill that can set you apart in today's competitive landscape. "Mastering CGI" is designed to demystify the complexities of CGI and provide you with a clear roadmap to becoming a CGI master. What You Will Explore · Foundations of CGI: Begin your journey with a solid understanding of CGI fundamentals, including 3D modeling, texturing, lighting, and rendering. · Software and Tools: Discover the essential CGI software and tools, along with practical guidance on how to use them effectively. · Creating 3D Models: Learn the art of designing and sculpting 3D objects, characters, and environments from scratch. · Texture Mapping and Shading: Master the techniques of applying textures and materials to breathe life into your 3D creations. · Lighting and Rendering: Explore the intricacies of lighting your scenes and rendering them to achieve photorealistic or stylized results. · Animation and Visual Effects: Dive into the world of CGI animation, from character rigging and keyframe animation to creating captivating visual effects. · Real-World Applications: Gain insights into how CGI is used in various industries, from film and advertising to architecture and virtual reality. Why "Mastering CGI" Is Essential · Comprehensive Coverage: This book provides a comprehensive and beginner-friendly introduction to CGI, making it suitable for those with no prior experience as well as those looking to enhance their skills. · Practical Guidance: Loaded with step-by-step tutorials, practical tips, and hands-on exercises, "Mastering CGI" ensures that you can apply what you learn immediately. · Expert Insights: Benefit from the expertise of CGI professionals who share their knowledge and real-world experiences, providing you with valuable insights and industry secrets. · Unlock Your Creative Potential: Whether you dream of creating breathtaking visual effects, immersive virtual worlds, or memorable characters, CGI is the tool that will turn your creative visions into reality. · Stay Ahead: In an age where CGI is integral to entertainment, marketing, and design, mastering this skill will keep you at the forefront of creative innovation. Your Journey to CGI Mastery Begins Here "Mastering CGI" is your ticket to unlocking the full potential of Computer-Generated Imagery. Whether you aspire to be a digital artist, a VFX wizard, or a CGI powerhouse, this book will provide you with the knowledge, tools, and inspiration you need to bring your wildest creative visions to life. "Mastering CGI" is the ultimate resource for individuals looking to gain expertise in the world of Computer-Generated Imagery. Whether you are a beginner or an experienced practitioner, this book will equip you with the knowledge and skills to create stunning visuals, animations, and immersive digital experiences. Don't wait; embark on your journey to CGI mastery today! © 2023 Cybellium Ltd. All rights reserved. www.cybellium.com

Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization's risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected. Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event. Aimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, Reputation Management covers: * The governance of reputation * Measuring and managing reputation * Managing and monitoring external perceptions * Reputation crisis management * Strategic planning and reputation * Reputation and investors

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Over the course of recent years, in countries with high crisis expectation and risk probabilities, such as Turkey, a significant rise in the number of crises has been observed. Since current crisis practices are incident-specific, the role of public relations is largely overlooked, and, furthermore, crisis communication studies in non-Western cultures are scarce; this book fills these gaps through two distinct studies. The first highlights crisis management types and strategies by reflecting on interview responses collected from 35 different sectors and sub-sectors in Turkey. While interview findings are used to inform strategical know-how regarding the shift from crisis to opportunity during times of turbulence, the elicited responses reveal how practitioners perceive and respond to crises in the contemporary media landscape. The second analyses the recent upheaval caused by Watsons Turkey as a case study to stress the vital role of public relations in times of crisis.