How do you get to the Red Planet? Not via a benighted government program trapped in red tape and bound by budget constrictions, thats for sure. No, what it will take is a helping of adventure, science, corporate powerplays, a generous dollop of seduction¾both in and out of the boardroom¾and money, money, money! Art Thrasher knows this. He is a man with a driving vision: send humans to Mars. The government has utterly failed, but Thrasher has got the plan to accomplish such a feat: form a _clubÓ or billionaires to chip in one billion a year until the dream is accomplished. But these are men and women who are tough cookies, addicted to a profitable bottom-line, and disdainful of pie-in-the-sky dreamers who want to use their cash to make somebody elses dreams come true. But Thrasher is different from the other dreamers in an important regarhes a billionaire himself, and the president of a successful company. But its going to take all his wiles as a captain of industry and master manipulator of business and capital to overcome setbacks and sabotage¾and get a rocket full of scientist, engineers, visionaries, and dreamers on their way to the Red Planet. The man for the job has arrived. Art Thrasher is prepared to do whatever it takes to humans on Mars¾or die trying! At the publisher's request, this title is sold without DRM (Digital Rights Management). About Mars, Inc.: _. . .perfectly enjoyable as an SF book (could Bova write anything that wasnt enjoyable?), Mars, Inc. has that torn-from-the-headline vibe thats obviously intended for a larger audience. . . . the bottom line? Mars, Inc. has inspiration, excitement, thrills, romance, a dash of satir¾and is a good, fun read . . . .Ó¾Analog "The Hugo winner returns to his most popular subject: the quest for Mars."¾Publishers Weekly

A unique insight into corporate team building within a global giant. Lessons from Mars challenges the prevailing orthodoxy of corporate team building and offers an alternative framework along with a set of tools and techniques. Based on the author's 20-plus years of experience working with teams and six years of research specifically on Mars teams, the book offers a unique view into this closely-held private company and how it has unlocked the power of collaboration. '...it turns out that while women are from Venus, valuable lessons in corporate management are from Mars, Inc.' Roy Sekoff, Founding Editor, The Huffington Post

Considered one of Ben Bova’s most famous Grand Tour novels: “A gripping, realistic tale of man’s first expedition to the red planet. Don’t miss it” (Terry Brooks, New York Times–bestselling author of The Shannara Chronicles). Jamie Waterman is a young Navaho geologist who is picked for the ground team of the first manned expedition to Mars. He will be joining an international team of astronauts and scientists. But once the crew land on the red planet, they soon discover they must battle not only the alien land on which they have invaded but earthbound bureaucrats as well. When they come face to face with a chasm ten times as deep and large as the Grand Canyon, all twenty-five astronauts must face the most shocking discovery of all . . . “The science fiction author who will have the greatest effect on the world.” —Ray Bradbury, author of Farenheit 451 “A splendid book . . . Of his many books, Mars must be the most important.” —Arthur C. Clarke, author of Islands in the Sky

Presents the story of the Mars family, their multinational company, and its successes and failures.

This three-volume encyclopedia on the history of American food and beverages serves as an ideal companion resource for social studies and American history courses, covering topics ranging from early American Indian foods to mandatory nutrition information at fast food restaurants. The expression "you are what you eat" certainly applies to Americans, not just in terms of our physical health, but also in the myriad ways that our taste preferences, eating habits, and food culture are intrinsically tied to our society and history. This standout reference work comprises two volumes containing more than 600 alphabetically arranged historical entries on American foods and beverages, as well as dozens of historical recipes for traditional American foods; and a third volume of more than 120 primary source documents. Never before has there been a reference work that coalesces this diverse range of information into a single set. The entries in this set provide information that will transform any American history research project into an engaging learning experience. Examples include explanations of how tuna fish became a staple food product for Americans, how the canning industry emerged from the Civil War, the difference between Americans and people of other countries in terms of what percentage of their income is spent on food and beverages, and how taxation on beverages like tea, rum, and whisky set off important political rebellions in U.S. history.

This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding strategies. A wide range of business sectors is covered, including foodstuffs, drinks, retail, apparel, electronics, aviation, cars and entertainment. Of prime importance for corporate survival and growth in all sectors and countries is the crucial shift from ownerOCofounderOCorun companies to consolidated management-led corporations. The wide range of sectors and countries of origin featured also permits valid conclusions on the persistence of distinctive national management styles and brand images. This clearly proves that there are corporate limits to globalization, which companies during thoughtless cross-national mergers ignore at their peril. Contents: Corporate Identities and Successful Branding; Mars Inc.: More than Candies and Cat Food; The Bitter Sweet Chocolates of Sprngli-Lindt; Kikkoman: Far Travelled Sauces; Who Loves McDonald's ?; For God, America and the Real Thing: The Coke Story; Zubrowka Bison Vodka: The High Is the Limit; Ikea: The SmNland Way Goes Global; The Rise and Fall of the Seibu-Saison Empire; United, the Benetton Way; Nike Just Did It; Nokia: Connecting People through a Disconnected Past; Sony: Made by Morita; Sir Richard Branson's Virgins; Toyota: The Reluctant Multinational; Fiat: The Festa Is Over; Corporate Mergers, Merged Brands in Trouble: DaimlerChrysler and BMW-Rover; The Lego Universe of Building Bricks; The Magic of Disney. Readership: Students, professionals and lay people interested in management and business issues."

When his company makes a possibly "Mars Shattering" discovery, it is up to Adam Dekker, CEO and magic-using Shaymin, to find out more. Gathering experts from across the galaxy, including the woman he's determined to marry, he must launch a top secret research expedition. When "accidents" start happening it soon becomes apparent that at least one of his rival corporations is trying to prevent his expedition, using any means, from sabotage to attempted murder, to do so. Tabitha Shade came to Mars for a job. Personally, she hated Mars and all its inevitable problems, but this job offered top secret intrigue with a lot of pay. She expected to use her powerful magical and shape-shifting abilities... But she didn't count on dealing with vampyr, aliens, or coming into her grimalkin Heat... and her resulting attraction to Dekker, a man who wanted to take away her freedom. What no one knows is that their discovery will change Mars forever.