"Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--BOOK JACKET.

For business owners, entrepreneurs, and other professionals that are looking for an in-depth understanding of the marketing process and the relative business commitment to your customers as it is correlated to the relationships of people. Most everyone understands the fundamental basics of courtship and companionship through marriage in our society. B. Zachary Bennett takes this relationship and draws insightful parallels with building and growing a business. The book shares information and explanations in a very understandable manner. Some of the topics include: The Core of Marketing Business Planning Customer Targeting Brand Development Messaging The Relationship Between Sales & Marketing Strategic Planning The Business Launch And Much More...

Why do so many businesses run by couples never give them the Lifestyle of their Dreams? With couples working too many hours for too little money, it is easy to see how a business can stress a personal relationship to breaking point, and make work/life balance all work and no play. Married to the Business follows the trials, tribulations and triumphs of husband and wife, Luke and Anna Taylor, who together run a building business. Their story is a fusion of real life experiences of many couples in business together with whom Dr Greg Chapman has worked, and how they overcame the difficulties they faced. Accompany the Taylor's on their journey as they learn how to turn the nightmare their business has become, back into one that could grow and give them the income they wanted without damaging their life together. Married to the Business will show you: Why so many businesses run by couples generate profitless turnover How to find the time to run a business and have a life together How disagreements between partners can be resolved without conflict How to re-organise a business in a way that produces results Included with this book is a workbook that can be used with the Action Steps in the text that you can use to make the business you run together achieve the potential you know it has. Married to the Business is an easy to read and easy to understand step-by-step guide presented as a Case Study that will enable couples in business together to realise their dreams. Discover how, by following the steps that Luke and Anna took to transform their business into one that could run without them, you too can have a business that delivers the lifestyle you seek with your partner, whether married, or just good friends. Anyone who knows about the emotions involved with running a business will also know that those real human traits are magnified by involvement of a life partner. This can be a wonderful experience, or not so. Dr Greg Chapman's book will help get more wonder and less thunder for all involved. I congratulate Greg on another quality publication. – Peter Strong, Executive Director Council of Small Business

"Full of flavor, wit, and drama." --QBR Step into the world of four married men whose vows didn't guarantee them a "happily ever after". . . Kyle runs a booming business, but his main job is hiding his wife from the sistahs who would skin him alive for marrying a woman like her. . .. Easy-going Allen can please his bossy Mama and his gold-digging fiancée--just not at the same time. . .. Big-hearted Wil's got a wife with a mouth so big she should consider a career in broadcasting. . ..And smooth and sexy Jay's "the man"--not only for his wife, but for all the other ladies he can't resist. But these lifelong friends find their lives turned upside-down when each one is shown the door by his furious woman. The result is a rowdy romp through no-tell motels, divorce court, and jail. And as they fend off strippers, trippers, psycho ex-football players, and worse, they know there's one thing they can always count on. . .each other. Praise For The Novels Of Carl Weber "A fast-paced mix of scandal, jealousy and wickedness." --Publishers Weekly on Player Haters "Compelling."--Booklist on Baby Momma Drama

The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success. They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers. Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including: -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right The Professor Is In addresses all of these issues, and many more.

There was a time when the phrase "American family" conjured up a single, specific image: a breadwinner dad, a homemaker mom, and their 2.5 kids living comfortable lives in a middle-class suburb. Today, that image has been shattered, due in part to skyrocketing divorce rates, single parenthood, and increased out-of-wedlock births. But whether it is conservatives bewailing the wages of moral decline and women's liberation, or progressives celebrating the result of women's greater freedom and changing sexual mores, most Americans fail to identify the root factor driving the changes: economic inequality that is remaking the American family along class lines. In Marriage Markets, June Carbone and Naomi Cahn examine how macroeconomic forces are transforming our most intimate and important spheres, and how working class and lower income families have paid the highest price. Just like health, education, and seemingly every other advantage in life, a stable two-parent home has become a luxury that only the well-off can afford. The best educated and most prosperous have the most stable families, while working class families have seen the greatest increase in relationship instability. Why is this so? The book provides the answer: greater economic inequality has profoundly changed marriage markets, the way men and women match up when they search for a life partner. It has produced a larger group of high-income men than women; written off the men at the bottom because of chronic unemployment, incarceration, and substance abuse; and left a larger group of women with a smaller group of comparable men in the middle. The failure to see marriage as a market affected by supply and demand has obscured any meaningful analysis of the way that societal changes influence culture. Only policies that redress the balance between men and women through greater access to education, stable employment, and opportunities for social mobility can produce a culture that encourages commitment and investment in family life. A rigorous and enlightening account of why American families have changed so much in recent decades, Marriage Markets cuts through the ideological and moralistic rhetoric that drives our current debate. It offers critically needed solutions for a problem that will haunt America for generations to come.

An inspiring memoir of life, love, loss, and new beginnings by the widower of bestselling children’s author and filmmaker Amy Krouse Rosenthal, whose last of act of love before her death was setting the stage for her husband’s life without her in the viral New York Times Modern Love column, “You May Want to Marry My Husband.” On March 3, 2017, Amy Krouse Rosenthal penned an op-ed piece for the New York Times’ “Modern Love” column —”You May Want to Marry My Husband.” It appeared ten days before her death from ovarian cancer. A heartbreaking, wry, brutally honest, and creative play on a personal ad—in which a dying wife encouraged her husband to go on and find happiness after her demise—the column quickly went viral, reaching more than five million people worldwide. In My Wife Said You May Want to Marry Me, Jason describes what came next: his commitment to respecting Amy’s wish, even as he struggled with her loss. Surveying his life before, with, and after Amy, Jason ruminates on love, the pain of watching a loved one suffer, and what it means to heal—how he and their three children, despite their profound sorrow, went on. Jason’s emotional journey offers insights on dying and death and the excruciating pain of losing a soulmate, and illuminates the lessons he learned. As he reflects on Amy’s gift to him—a fresh start to fill his empty space with a new story—Jason describes how he continues to honor Amy’s life and her last wish, and how he seeks to appreciate every day and live in the moment while trying to help others coping with loss. My Wife Said You May Want to Marry Me is the poignant, unreserved, and inspiring story of a great love, the aftermath of a marriage ended too soon, and how a surviving partner eventually found a new perspective on life’s joys in the wake of tremendous loss.

Your therapist told you that marriage was no laughing matter, but standup comedian and podcaster Dustin Nickerson begs to differ. Join Dustin as he draws on experiences from his incredibly average life to share tips for appreciating the uniqueness of every marriage. Through storytelling and brutally honest disclosures, Dustin brings his highly relatable brand of humor to the challenges couples may face, including eating healthy (versus being happy), parenting (building crucial survival skills), finances (bill collectors, anyone?), and church attendance (Melissa's purse holds enough mints and fidget toys to entertain the kids and Dustin). Go beyond the formulas and charts of conventional marriage advice as you dig deep into your one-of-a-kind relationship. In this book written for actual married humans by an actual married human, Dustin shares: Why laughter in your marriage is essential--even in the hard times Why in marriage, unlike on Southwest, your baggage does not fly free An approach to problem-solving (we're talking money, kids, and in-laws) that brings you closer Why you should never put Scattergories on your wedding registry Praise for How to Be Married (to Melissa): "How to Be Married (to Melissa) feels like you're having a conversation with a guy who has legitimate experience and expertise in my favorite things: faith, marriage, and comedy. In a culture full of 'fake it till you make it' people, Dustin is the real deal when it comes to all three categories." --Trey Kennedy, comedian

The wife of actor Ernest Borgnine explains how radical and traditional advice both play a key part in making long-term marriages work and help them remain filled with joy, security, and vitality

Exotic dancer Ceazia Deveareux has grown accustomed to the luxurious lifestyle she was living before the death of her boyfriend, Vegas Jackson. Even though she was the one who caused his death, Ceazia feels no guilt. She believes she still deserves to have the finest of everything, and she's determined to get it. Vegas's brother Snake is patiently waiting for the day that he can avenge his brother's death. The only problem is that he has a fascination with strippers, and the sexy Ceazia might prove to be more than he can resist. In this follow-up to her hit novel A Ganster's Girl, Chunichi delivers more of her trademark style. Married to the Game is a fast-paced tale of sex, betrayal, and murder.