Marketing The Law Firm
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Author |
: Sally J. Schmidt |
Publisher |
: Law Journal Press |
Total Pages |
: 692 |
Release |
: 1991 |
ISBN-10 |
: 1588520528 |
ISBN-13 |
: 9781588520524 |
Rating |
: 4/5 (28 Downloads) |
Synopsis Marketing the Law Firm by : Sally J. Schmidt
Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.
Author |
: Catherine Alman MacDonagh |
Publisher |
: American Bar Association |
Total Pages |
: 66 |
Release |
: 2007 |
ISBN-10 |
: 1590318331 |
ISBN-13 |
: 9781590318331 |
Rating |
: 4/5 (31 Downloads) |
Synopsis The Law Firm Associate's Guide to Personal Marketing and Selling Skills by : Catherine Alman MacDonagh
This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.
Author |
: Deborah Brightman Farone |
Publisher |
: |
Total Pages |
: 208 |
Release |
: 2019 |
ISBN-10 |
: 1402431163 |
ISBN-13 |
: 9781402431166 |
Rating |
: 4/5 (63 Downloads) |
Synopsis Best Practices in Law Firm Business Development and Marketing by : Deborah Brightman Farone
Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special "Think Pieces" from some of the nation's leading experts in legal marketing.
Author |
: Hollis Hatfield Weishar |
Publisher |
: Section of Law Practice Management |
Total Pages |
: 272 |
Release |
: 1999 |
ISBN-10 |
: STANFORD:36105062047472 |
ISBN-13 |
: |
Rating |
: 4/5 (72 Downloads) |
Synopsis The Complete Guide to Marketing Your Law Practice by : Hollis Hatfield Weishar
A complete guide to marketing law firm or practice. Contains strategies and insights from the country's top legal marketers.
Author |
: Matt Starosciak |
Publisher |
: Proven Law Publishing |
Total Pages |
: 210 |
Release |
: 2017-08-01 |
ISBN-10 |
: 9780999123102 |
ISBN-13 |
: 0999123106 |
Rating |
: 4/5 (02 Downloads) |
Synopsis The Lawyer Marketing Book by : Matt Starosciak
The Lawyer Marketing Book (TLMB) is a great read for both experienced attorneys as well as those entering the practice of law. In fact, some say it’s a must read for any lawyer competing for clients in today’s legal market. There are four things that make TLMB unique. First, it’s interesting and engaging. TLMB uses real-life stories of other private practitioners to highlight the best and worst marketing decisions and strategies. Second, it’s comprehensive. At 300 pages, it covers everything from specific strategies for making the phone ring, to training intake personnel and negotiating with vendors, to measuring ROI. Third, it’s written by a true pro in the industry. Matt Starosciak has nearly two decades of experience on all sides of the law firm marketing process, including work as a lawyer, marketing product sales rep, and consultant to some of the nation’s top law firms. Finally, TLMB provides takeaways on every page that can be implemented by attorneys today to improve their success in the practice of law.
Author |
: William Winston |
Publisher |
: Routledge |
Total Pages |
: 360 |
Release |
: 2013-04-15 |
ISBN-10 |
: 9781135022938 |
ISBN-13 |
: 1135022933 |
Rating |
: 4/5 (38 Downloads) |
Synopsis Marketing for Attorneys and Law Firms by : William Winston
Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm. This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program. Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice. For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book.
Author |
: |
Publisher |
: |
Total Pages |
: 0 |
Release |
: 2008 |
ISBN-10 |
: 0314194673 |
ISBN-13 |
: 9780314194671 |
Rating |
: 4/5 (73 Downloads) |
Synopsis The Role of a CMO at a Law Firm by :
The Role of a CMO at a Law Firm is an authoritative, insiders perspective on best practices for successfully marketing lawyers. Featuring marketing executives representing some of the nations top law firms, these experts discuss key strategies for developing a successful marketing team, creating a law firm marketing campaign, executing market research, working with law firm partners, and promoting relationships. These leading executives give tips on establishing benchmarks, developing budgets, and identifying growth strategies. From maximizing client development to executing firm promotions, these experts offer strategies for embracing public relations and corporate communications, understanding the importance of legal insight, and integrating and monitoring practice group priorities. Additionally, these leaders discuss the importance of establishing a market-driven, client focused, and globally competitive firm. The different niches represented and the breadth of perspectives presented enable readers to get inside the minds of some of the great innovative minds of today, as these experienced law firm marketing professionals offer up their thoughts around the keys to navigating an expanding profession.
Author |
: Jennifer J. Rose |
Publisher |
: American Bar Association |
Total Pages |
: 292 |
Release |
: 2005 |
ISBN-10 |
: 9781590315262 |
ISBN-13 |
: 159031526X |
Rating |
: 4/5 (62 Downloads) |
Synopsis How to Capture and Keep Clients by : Jennifer J. Rose
In this new, in-depth book the best and most innovative solo and small firm lawyers give you their secrets, approaches and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, you'll learn how to ask for business, attract and keep clients, partner with other lawyers, build a virtual law firm, use technology in client development, brand your law firm and much more.
Author |
: James A. Durham |
Publisher |
: American Bar Association |
Total Pages |
: 332 |
Release |
: 2004 |
ISBN-10 |
: 1590313550 |
ISBN-13 |
: 9781590313558 |
Rating |
: 4/5 (50 Downloads) |
Synopsis The Lawyer's Guide to Marketing Your Practice by : James A. Durham
A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.
Author |
: Ryan McKeen |
Publisher |
: |
Total Pages |
: 358 |
Release |
: 2019-02 |
ISBN-10 |
: 1732641110 |
ISBN-13 |
: 9781732641112 |
Rating |
: 4/5 (10 Downloads) |
Synopsis Tiger Tactics by : Ryan McKeen
What is Your Dream? Being a lawyer is difficult. Creating a sustainable and profitable firm that works for you is even harder. Most lawyers never get there. Most lawyers feel stuck in jobs. And many lawyers who choose to work for themselves struggle to make a profit or make any time for their lives. Tiger Tactics is about unlocking your dream. It was written by five lawyers who have individually gone on to create million and multi-million dollar practices. Tiger Tactics is about the stories, the struggles, and the practical advice necessary to thrive in the law practice jungle. Want more access and discussion? Join the Tiger Tactics online community at https: //www.facebook.com/groups/tigertacticsbook