Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings.

Packed with discussion questions, activities, suggested additional references, selected readings, and many other features that speak directly to students and library professionals, Gregory’s Collection Development and Management for 21st Century Library Collections is a comprehensive handbook that also shares myriad insightful ideas and approaches valuable to experienced practitioners. This new second edition brings an already stellar text fully up to date, presenting top-to-bottom coverage of the impact of new technologies and developments on the discipline, including discussion of e-books, open access, globalization, self-publishing, and other trends; needs assessment, policies, and selection sources and processes; budgeting and fiscal management; collection assessment and evaluation; weeding, with special attention paid to electronic materials; collaborative collection development and resource sharing; marketing and outreach; self-censorship as a component of intellectual freedom, professional ethics, and other legal issues; diversity and ADA issues; preservation; and the future of the field. Additional features include updated vendor lists, samples of a needs assessment report, a collection development policy, an approval plan, and an electronic materials license.

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. - Includes web extras, tables, problem and solution exercises - Contains extensive references to real-world examples of good practice - Details practical examples and case summaries from leading libraries - Explores the importance of marketing and promoting academic libraries - Provides resources for readers to help create marketing plans

Public Libraries in the 21st Century presents a comprehensive analysis of the impact of recent policy initiatives directly targeted at public libraries along with broader developments in the public sector environment within which they operate. Key features include: • An exploration of the context within which public libraries are operating and analysis of their role in local and national life; • Examples of best practice in service delivery; • Evaluation of the challenges and opportunities confronting public library managers; • Wide ranging coverage, including information from published and unpublished sources, supplemented by interviews with key stakeholders in the public library sector. The book provides a unique and thorough guide to the contemporary discourses surrounding issues of identity, social purpose, value and strategy facing the public library service.

Discover the secrets of the nation's most talented network marketers and learn to grow your own highly profitable business from scratch. Successful Network Marketing for the 21st Century is a step-by-step guide designed to help you avoid the common industry pitfalls while taking advantage of a variety of dynamic business opportunities. Find out why an estimated 1,000 companies are now reaching consumers through some form of network marketing, and how you can build a financially rewarding career using these proven techniques.

The convergence of technologies and emergence of interdisciplinary and transdisciplinary modus of knowledge production justify the need for research that explores the disinterestedness or interconnectivity of the information science disciplines. The quantum leap in knowledge production, increasing demand for information and knowledge, changing information needs, information governance, and proliferation of digital technologies in the era of ubiquitous digital technologies justify research that employs a holistic approach in x-raying the challenges of managing information in an increasingly knowledge- and technology-driven dispensation. The changing nature of knowledge production for sustainable development, along with trends and theory for enhanced knowledge coordination, deserve focus in current times. The Handbook of Research on Records and Information Management Strategies for Enhanced Knowledge Coordination draws input from experts involved in records management, information science, library science, memory, and digital technology, creating a vanguard compendium of novel trends and praxis. While highlighting a vast array of topics under the scope of library science, information science, knowledge transfer, records management, and more, this book is ideally designed for knowledge and information managers, library and information science schools, policymakers, practitioners, stakeholders, administrators, researchers, academicians, and students interested in records and information management.

In a period of change, consolidation and cut-backs as well as rapid technological developments, the business school library is often at the forefront of new initiatives and innovative approaches to delivering and managing information in the most responsive yet cost-effective manner possible. In this unique book a respected group of business library directors from prestigious institutions around the world come together to reflect on the key challenges facing their libraries today, from change management to technology and communications to space. They document the state of the sector during a time of fundamental change, draw on their own local contexts to explore topics and concepts and share their insights into what the future might bring. This book will be essential reading not only for librarians working in business, management or social sciences disciplines but for all professionals managing library and information services.

Research libraries have engaged in publishing activities in the past, but recently there has been intense growth in the number of library publishing services supporting faculty and students. Unified by a commitment to both access and service, library publishing programs have grown from an early focus on backlist digitization to publication of student works, textbooks, and research data. This growing engagement with publishing is a natural and research data. This growing engagement with publishing is a natural extension of the academic library's commitment to support the creation of and access to scholarship. Getting the Word Out examines the growing trend in library publishing with 11 chapters by some of the most talented thinkers in the field. Edited by library publishing experts Maria Bonn, of the University of Illinois Urbana-Champaign Graduate School of Library and Information Science, and Mike Furlough, HathiTrust Digital Library, this book deepens current discussions in the field, and provides decision makers and practitioners with an introduction to the state of the field with an eye towards future prospects. -- from back cover.

Packed with discussion questions, activities, suggested references, selected readings, and many other features that speak directly to students and library professionals, Gregory's Collection Development and Management for 21st Century Library Collections is a comprehensive handbook.